Marketing Strategies for Financial Planners

Two of the easiest ways to obtain new business are:

  1. To ask for referrals from current clients.
  2. To dive deeper into your existing book of business to discover new assets at other institutions that you can transfer in.

    ​But when that isn’t enough, you need to expand your marketing efforts and think outside the box.

    ​Here’s 3 digital marketing strategies you can use to develop a marketing program that will work for clients requiring life, disability and critical illness insurance:

​Start a Blog

Starting a blog and updating it regularly (at least once a month) is a great way to showcase your expertise, share helpful information and be found in search engines such as Yahoo, Google and Bing. Publishing blog posts on topics that clients are searching for by using keywords helps you be found when clients type those words into the search bar. Having a blog is like having a book, it’s a tangible product that gives you credibility when someone types your name into Google.

Sign Up for Social Media

When you ask for referrals and do cold calls you’re only reaching one client at a time. On social media networks, such as LinkedIn, you’re reaching all of your connections at the same time – with one single action. It’s a much more efficient way to share information and communicate with clients.

As an added bonus social media networks actually suggest new connections for you based on common interests such as location, current and past employers, skills and other connections in common. The phone book can’t do that.

Attend Local Networking Events

If you want to increase your centers of influence one of the easiest ways to meet other professionals in your area is to attend local networking events. Contact the small business owners association and local chamber of commerce in your area to see if they have regular networking events for members.

And for the best return on investment, ​I would suggest another great way: 

Focus on email

​Email might seem old-fashioned, but it still works better than any other channel. Just why is that? Email is personal While there is a lot of buzz around social media, email remains the most personal medium.

The inbox is home turf made even more available with smartphones. The email content needs to be personal and relevant to build trust. Email gets the best return on your time The Direct Marketing Association (DMA) found that email marketing delivers a return of 4,300%.

The combination of low time investment and good results is very compelling. The increased availability of low-cost email automation makes the email opportunity, even more, compelling. Effective email content builds a relationship with your audience through intriguing subject lines (getting your messages opened), a distinctive voice ( a personality that encourage reading and action), and quality, relevant content.

The right content encourages sharing and referrals. Email is the most natural fit with the traditional financial planner marketing model built around referrals.

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Change Your WordPress Password: 3 Easy Methods You Can Use


Learn how to change your WordPress password in this video. We’ll use 3 methods so you can reset your password in WordPress quickly.

Method one is in the WordPress profile area.
Method two is the “forgot your password” method.
Method three is more advanced and uses phpMyAdmin area to reset your WordPress password.

For the first method we will go to the WordPress admin area and under Users, Your Profile we will click the generate password button. This will generate a strong password for you that you can change should you want.

The second method, if you don’t have access to your admin area, you can go to your login page and use the forgot password link at the bottom to send yourself a reset password email. The email will have a link allowing you to reset the password to what you would like it to be and then direct you to the login page.

If you don’t receive the forgot password email then you can log in to your hosting provider for the third method in this video. In your hosting area, you should be able to find a phpMyAdmin area to get to your site’s database. In the database, you will go to the users table and edit your user. Set the password field to the password you would like and set the dropdown for the field to md5 and press Go at the bottom.

If you would prefer the written version of this article, feel free to take a look at our written tutorial here:
https://www.wpbeginner.com/beginners-guide/how-to-change-your-password-in-wordpress/

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9 Easy Tips on How to Get More Email Subscribers [And To Grow Your List]


Are you looking to grow your email list? Smart bloggers know that different tips work for different subscribers. In this video you’ll learn 9 powerful tips to get more email subscribers fast.

Create a lead magnet, a lead magnet is an easy to digest or understand piece of information such as a pdf version of one of your articles or an article converted into an infographic in exchange for the user’s email address. This could even be an excel or similar sheet to bring value to your visitor.

This video brought to you by OptinMonster, take a look at their site here:
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Hosting a webinar allows you to get your users to communicate with each other and you directly which brings a face to your brand. It helps build that trust and allows you to send the users to your email list.

Add content upgrades to your blog posts which is similar to creating a lead magnet. The difference being a content upgrade you can place inside the posts and pages where you feel relevant.

Create gated content, this means to have some content for your site’s visitors to get them started and then require the users to log in to see the rest of your content. This will allow you to collect emails for those who are interested in your site’s content.

Hosting a giveaway is another method for gaining user emails, this requires you to select a prize that fits how much you are willing to spend and what prize would be good for your site’s audience.

Create an exit intent popup, when people are attempting to leave your site you can show them your most popular blog post or a request to sign up to be notified for future articles. This gives them an additional chance to come back for your content or close the window without one of the annoying popups that prevent navigating away.

Creating a quiz will give you the ability to bring your users through a step by step question process to guide them to the best product or service for their needs.

Offer a coupon if you’re an ecommerce store or selling a product. If the users like your product then this is further incentive for them to return to your store.

Use social media to bring value to the communities your site or you are popular with and guide them to your site to answer any questions or problems they have or use it for ideas for new content.

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7 Proven Ways to Make Money with Your Email List (2019)


Now that you’ve created your email list and are starting to get subsribers, it’s time to make money with your list.

In this video you’ll learn seven of our recommended methods to make money with your email list. While this is a video about monetizing your email list, we recommend only sending one marketing email to your email list for every four or five email.

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Recommending products is the first method we cover, this allows you to be an affiliate of that specific product and share your preferred product to your site’s visitors. When sharing affiliate links this way, you would want to ensure that the affiliate program allows you to send the direct links in emails or if they don’t, have an article you can point your visitors toward where you link to the product.

Getting email sponsors is our second recommendation. Reaching out to have someone sponsor a post will allow them to get outreach to your email list for their product or service and by doing this, you’re sharing a product you find value from with your email subscribers.

For another option, you can sell products on your site that either you create or are an affiliate of, or you can start a dropshipping site to sell products from other providers and have your site focus on bringing customers.

Offering an ecourse allows you to monetize your knowledge and share it with your visitors for a cost. You would want to find a pain point and create a solution for your visitors to give them.

When a user signs up for something on your site, it is also a great time to offer them another product on the thank you page of your site. If a user is interested in your content already, you don’t need to wait for your first email to let them know about your products.

If you have specialized content you can create a paid email subscription model. One popular method would be to cover a topic’s basics in a free email and offer the option to sign up for a more in-depth dive into the subject.

Email abandoned shopping carts if you can, some users get busy when looking through products or with leaving a full cart. If you have the user’s email address you can inform them of the products in their cart to help them complete their purchase.

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How to Set Up Your Email List (The Right Way)


In this video, you’ll learn how to set up your own email list so you can grow your subscribers. To begin, you would want to ensure you have an email marketing service that you are signed up with such as Constant Contact. If you are looking for alternatives, we have a list of those we would recommend here:

https://www.wpbeginner.com/showcase/best-email-marketing-services/

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In this video, we will use Constant contact and create a new list where we would like to send our subscribers.

Next, we will set up a call to action using OptinMonster. OptinMonster allows you customization freedom as well as guiding you with the recommended design from the text to the color and any credits on the signup.

With the call to action set how we want, we will connect the call to action to the Constant Contact account and name it whatever we like for housekeeping purposes. With it connected you can also select the specific list with Constant contact to send these users to.

Don’t forget to publish this call to action and then go back to your WordPress site to install and activate the OptinMonster plugin. In the plugin’s settings, you will want to add the API from your OptinMonster account to have access to your campaigns.

Refresh your campaigns page to have your campaigns be visible and go live with the campaign you want on your site. The setting you can choose will allow you to set up where and when this call to action will appear on your site for your visitors.

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7 Proven Ways to Make Money with Your Email List


This video brought to you by OptinMonster, take a look at their site here:
=================================
https://optinmonster.com/
=================================

For the discount, use our code: WPBVIP

Now that you have created your email list and are starting to get followers, now you can look into monetizing the list if you wanted. In this video we’ll go through seven of our recommended methods to make money with your email list. While this is a video about monetizing your email list, we recommend only sending one marketing email to your email list for every four or five

Recommending products is the first method we cover, this allows you to be an affiliate of that specific product and share your preferred product to your site’s visitors. When sharing affiliate links this way, you would want to ensure that the affiliate program allows you to send the direct links in emails or if they don’t, have an article you can point your visitors toward where you link to the product.

Getting email sponsors is our second recommendation. Reaching out to have someone sponsor a post will allow them to get outreach to your email list for their product or service and by doing this, you’re sharing a product you find value from with your email subscribers.

For another option, you can sell products on your site that either you create or are an affiliate of, or you can start a dropshipping site to sell products from other providers and have your site focus on bringing customers.

Offering an ecourse allows you to monetize your knowledge and share it with your visitors for a cost. You would want to find a pain point and create a solution for your visitors to give them.

When a user signs up for something on your site, it is also a great time to offer them another product on the thank you page of your site. If a user is interested in your content already, you don’t need to wait for your first email to let them know about your products.

If you have specialized content you can create a paid email subscription model. One popular method would be to cover a topic’s basics in a free email and offer the option to sign up for a more in-depth dive into the subject.

Email abandoned shopping carts if you can, some users get busy when looking through products or with leaving a full cart. If you have the user’s email address you can inform them of the products in their cart to help them complete their purchase.

If you liked this video, then please Like and consider subscribing to our channel here for more WordPress videos.
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What is Email Marketing? A Quick Guide to Getting it Right

You’ve probably heard the rumors…

They pop up every few years, claiming email is dead, that some other bright, shiny tactic is taking its place.

But I’ve got news for you.

Not only is email alive and well, it’s one of the best digital marketing tactics out there.

In this article, we’ll go through how, and why, you should be using email marketing to grow your business.

And we’ll cover some of the details you need to know as an email marketer.

But first, let’s start with the basics.

What is Email Marketing?

Email marketing is the strategic use of email to…

Connect with customers
Share useful information with them
Deepen relationships and drive sales
Ascend your customers through the Customer Value Journey

But you’re not going to see these results just sending random emails here and there—no matter how well-written, friendly, or fun to read.

That’s because email is just 1 piece of your marketing plan. While it does a LOT of the heavy-lifting for engagement, acquisition, and retention—email can’t do it alone.

Graphic showing what email marketing should be used for

So how do you integrate email with everything else you’re doing to get great results like these? Let’s take a look.

Why do Email Marketing

Businesses turn to email marketing because it nearly always results in profit and growth. But here’s the thing…

Profit and growth should NOT be your goal.

Hear me out… Obviously profit and growth are central to any business-owner, entrepreneur, or marketer’s success. But when it comes to email, focusing on profit and growth FIRST creates a whole “cart before the horse” situation.

Your real goal with email should be to help customers move from one stage of the Customer Value Journey (CVJ) to the next. If that’s your primary focus, profit and growth will naturally follow.

Image of the Customer Value Journey

 

(RELATED: Learn more about the CVJ and its role in your business’ growth here)

And if you do email marketing the right way, you can help your prospects along that path—en masse.

But before you start arbitrarily messaging your email list, remember… you can’t just wing email marketing and expect to succeed. There are rules, expectations, and processes you need to know.

The Rules of Email Marketing

Rule #1 in email marketing is to get permission before sending anyone anything.

That’s why it’s SO important to work with a respected email service provider. Today’s top providers offer templates, tracking, automation, and are optimized for mobile devices—all of which you need to succeed at email marketing.

You can’t just wing email marketing and expect to succeed.

If you’re struggling to choose the best email service provider, start here:

Infusionsoft
Campaign Monitor
AWeber
MailChimp
Constant Contact
Campaigner
Drip

Each of them will give you the tools to create permission-based email marketing campaigns that comply with email regulations (namely CAN-SPAM Act and GDPR).

Email marketing needs an email service provider like Maropost

Maropost is the email service provider that DigitalMarketer uses

Rule #2 is to be fully transparent with your subscribers about what you are doing.

Let subscribers know what they can expect from you (the frequency and types of emails you will be sending). And be true to your word!

TIP: You can use your initial welcome email to set expectations with your subscribers.

Rule #3 is to be relevant and show your subscribers stuff that matters to them.

You want to train your subscribers to open and engage with your messages—and that won’t happen unless you always send relevant, useful information.

TIP: The best way to gauge this relevance is by regularly monitoring your open, click-through, and unsubscribe rates, as well as direct responses to your emails.
And rule #4 is to segment your list, that way the right emails are going out to the right subscribers.

This will raise engagement, lower complaints, and be a good source of data for you to use.

Now, let’s talk about how this works together to give you great results from email marketing.

How to do Email Marketing—Setting Up Your Strategy

A good email strategy starts with the specific outcomes you’d like to achieve…

Email marketing is about engaging with people, building trust, and sharing information that deepens your relationship with them.

But this process starts before they’re subscribed—ideally in the form of a valuable offering in return for permission to email them.

At DigitalMarketer, we call that initial offer a Lead Magnet, because it attracts the people who are most likely to be interested in a product and service.

What makes a good Lead Magnet? A good Lead Magnet is short, easily digestible, and offers immediate value.

Think in terms of:

Checklists
Instructional videos
eBooks
Lists
Samples

(RELATED: Read this post to learn more about growing your email list fast)

But once you have your subscribers, you then have to actually email them. And you want to make sure you carry over that value into your subscription. But like any type of digital marketing, you have to have a strategy (a good one) in place.

A good email strategy starts with the specific outcomes you’d like to achieve—things like brand awareness, lead generation, and sales (remember that profit should NOT be your main goal).

Like any tool, in order to use it properly, you need to determine what your success metric is. And in order to do that, you need to determine what your goals are.

Then, to achieve these goals, you’ll use a combination of 3 different types of emails:

Transactional emails: which provide customer service (These are your invoices, electronic receipts, log-in credentials, billing notifications, etc.)
Relational emails: which engage subscribers and nurture relationships with them (These are typically your content emails, but can really be anything that isn’t trying to drive a sale)
Promotional emails: which are used to drive sales

As you can see in the chart below, each type helps you achieve different goals, so you’ll use a mix of them all.

A checklist of what different email types can do

You can see examples of these emails and learn how to create them in the Ultimate Guide to Digital Marketing.

But you can’t just send 1 or 2 emails and expect to build a long-term relationship with your subscribers, which is where email campaigns come in.

(RELATED: Learn more about building your email marketing strategy here)

5 Types of Email Marketing Campaigns

A strategic email marketing plan aligns your messages to the stage of the customer journey your subscribers are in. And it automates as much as possible, so you don’t have to oversee EVERY email that goes out EVERY day (because honestly, who has the time for that?).

We call this approach the Email Marketing Machine (and you can read more about it here.)

Since you’re nurturing subscribers who are all at different stages on their journey, just one type of email campaign won’t cut it.

Since you’re nurturing subscribers who are all at different stages on their journey, just one type of email campaign won’t cut it. To engage everyone right where they’re at, you’ll use 5 unique campaigns:

Indoctrination
Engagement
Ascension
Segmentation
Re-engagement

If you are new to this email marketing game, this may sound overwhelming. But don’t worry, I’m going to break down each of these campaign types, the stage of the customer journey they’re designed for, and how they work.

(NOTE: Tired of your email marketing being mostly guess work? Use this FREE plug and play guide and tracking sheet to track, analyze, and optimize your email marketing strategy. Download it here!)

Get your free guide to track, analyze, and optimize your email marketing strategy.

The Indoctrination Campaign

The indoctrination campaign is sent immediately after someone subscribes, and it’s designed to welcome them, set expectations, and get them excited about receiving your emails.

This campaign may be 3 or more emails, sent 1 day apart. While you can structure them any way you like, here’s a common formula for an indoctrination series:

Email 1 – Welcomes new subscribers and introduces them to your brand
Email 2 – Gives subscribers a gift or useful information
Email 3 – Sends subscribers some of your best content

Below is an example of an indoctrination email that DigitalMarketer sends.

Example of an indoctrination email

Tip: Because this campaign is for BRAND NEW subscribers, you’re messaging potential customers when they’re the MOST excited to hear from you… So when it comes to this campaign, make sure it’s as cohesive as possible. Don’t be afraid to reference a previous email or tell them to look forward to the next email you’re going to send them.

The Engagement Campaign

This is a sales campaign triggered by a specific action your subscriber takes. For instance, if they click on a link in one of your emails, indicating they’re interested in Topic A, you’ll send a series of emails about a product related to Topic A.

The goal here is to turn subscribers into buyers by showing them the best offerings (and logical next-step in their journey) based on the actions they’ve already taken.

To map it out:

Explain that they’re receiving this information because of their interest in [topic]
Explain the offer/solution, and then overcome any objections to moving forward on that interest
Explain why taking this action is the next logical step, based on the previous action they took/actions they’ve taken

Below is an engagement email example from our own campaign at DM.

example of en engagement campaign email

The Ascension Campaign

The ascension campaign follows the purchase of a product, with the aim of “ascending” the customer, or moving them forward in their customer journey. Ideally, this turns one-time buyers into multi-buyers by letting them know right away what their next step should be.

Here’s how it works:

Congratulate them on the purchase they just made
Introduce the next step and overcome any objections to taking it now
Clearly spell out what they need to do now
Ask them to buy/take action

And here is an example from our campaign.

Example Ascension email
The Segmentation Campaign

This is a manual promotional campaign sent to your entire subscriber list in order to identify who is interested in whatever the topic is. Subscribers who click on a link are segmented, and then triggered into an engagement campaign.

Here are some ideas for segmentation campaigns:

Send content, such as blog posts, videos, or gated content
Make special offers, such as coupons, flash sales, or special promotions
Invite them to events, such as webinars, demos, workshops, or one-on-one consultations

This is one of the segmentation emails we send out.

Example segmentation email

Tip: Segmentation campaigns—while potentially valuable as stand-alone campaigns—are typically sent to lower the barrier for entry into your ascension campaigns.

The Re-Engagement Campaign

The re-engagement campaign is triggered once a subscriber hasn’t opened or clicked an email in 30–90 days. It’s designed to re-engage them, so you can continue building the relationship and selling to them.

Here are the steps:

Identify subscribers who haven’t clicked on an email in the last 30–90 days
Give them a reason to re-engage with your emails
Update them on what they’ve missed, and then send them valuable content to get them excited about your brand again

Here is another DM example email.

Example re-engagement email

If they re-engage, great! If not, add them to a separate list that you suppress from your typical emails, and then send them your best-performing email each week. (Keep in mind, these are NOT people who have explicitly indicated that they don’t want to hear from you. They just might need a reminder of the value you can bring them.)

Leveraging Email Automation

By now, you probably can tell: email marketing can be complicated. That’s why it can be so helpful to automate everything you can.

But you don’t need to know anything fancy about automation to do it. Your email service provider should have the process built in already. They let you send emails in 2 different ways:

As broadcast emails, which you create manually. (These are typically reserved for promotions and content emails.)

Or, as autoresponders, which are set up in advance to be delivered when someone performs a triggering action, such as clicking on a link, subscribing, or making a purchase.

Email Marketing automation example

Here is the autoresponder map for the DM welcome series

It’s this second type of email you’re going to set up in most of these campaigns. And they’ll be triggered anytime your subscriber takes one of these actions:

Subscribing
Requesting a lead magnet
Registering for an event
Making a purchase
Clicking a link in a segmentation campaign
Abandoning a shopping cart
Not engaging with your emails

So how do you set it all up?

Email marketing can be complicated. That’s why it can be so helpful to automate everything you can.

First, think about what you need to say to people when they take one of these triggering actions.

What do they need to hear?

Where are they on the Customer Journey?

How can you move them quickly and LOGICALLY to the next stage?

Then build your campaign and set the automation to go out whenever someone takes the appropriate action. It’s really that easy.

(RELATED: Want 3 plug-and-play email campaigns? Check out this post.)

How to Track Your Email Marketing Success

As with everything else in digital marketing, you can’t know what is working unless you look at the numbers.

Email marketing metrics displayed on a site dashboard

Most email service providers will have these metrics all housed together like this…

Here are some of the numbers that will help you track your email marketing efforts.

List Growth: For this metric, look at your number of new subscribers and compare it to your number of unsubscribes. As you might expect, you want the ratio to be positive.

Delivery Rate: This is the percent of messages delivered to the recipient’s inbox relative to the number of emails sent. Aim for a delivery rate of 95% or more.

Open Rate: The percent of messages opened by the recipient relative to the number of emails sent.

Click-Through Rate (CTR): The percent of email messages clicked relative to the number of emails sent or, in some cases, relative to the number of emails opened.

Unsubscribe Rate: The percent of emails that lead to an unsubscribe relative to the number of emails sent.

Complaint Rate: The percent of emails marked as Spam relative to the number of emails sent.

Does Email Marketing Work?

In a word, yes!

Email marketing consistently generates the highest ROI of any marketing activity—that’s why it’s so important to get it right!

The key is to coordinate with your content and marketing campaigns so you can attract new subscribers, nurture those relationships, and quickly move them through the Customer Journey.

And you can’t just send out emails about new blog posts. You’ve got to build automated campaigns that segment, engage, and ascend.
The result? Emails that not only get opened, but also effectively grow your business.

(NOTE: Tired of your email marketing being mostly guess work? Use this FREE plug and play guide and tracking sheet to track, analyze, and optimize your email marketing strategy. Download it here!)

Get your free guide to track, analyze, and optimize your email marketing strategy.

The post What is Email Marketing? A Quick Guide to Getting it Right appeared first on DigitalMarketer.

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6 Reasons Why You Need to Build an Email List Right Now!


This video brought to you by OptinMonster, take a look at their site here:
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Creating an email list is not always the first priority for new website owners but it is a powerful tool for retaining and expanding on the visitors you have on your site. In this video, we will cover six reasons why you need an email list right now!

Email is personal in that it allows you to speak directly to your users the same way you would with your content. This gives your readers a better idea of who you are and why they should trust your content.

Sending these emails will allow you to reach out directly to your audience and receive direct audience feedback without the need for the comments on your site. This method allows you to directly reach out to users who have chosen to get messages from you. These users are normally more invested in your content than others.

Most email providers also allow you to segment the users into different groups, this way your users who like one type of content can receive messages for these specific types of posts.

You own your email list which means that you are not dependant on how a service like Facebook or Google handles your contact with your users. As long as you have their email address you can send them a message.

An email also allows you to write newsletters to allow users to feel a one on one connection. This connection increases the user investment in your site and when you write about content that a user suggested it lets them know about your interest in them.

Email while not the newest, is the most popular method for contacting someone. This is why sites like Facebook or Twitter ask for your email rather than your user on another site. Having this information from your site’s visitors allows you the same advantage those sites have.

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How to Perform a Reverse Email Search

If you ever receive an email from an unknown person and want to know about who’s behind this email then you can easily do that through a reverse email search.

A reverse email search allows you to know all the information about the sender that he/ she ever made public anywhere on the internet. And to help you with your reverse email lookup, I’ll show you different methods to track who is behind an email address.

1. Do a Google Search

A simple yet effective method. If the sender has mentioned their email address on any website or forum, then Google Search should be able to point to it. Simply enter the exact email address in Google Search and you should see some results.

Check both page titles and descriptions to see if you could get a clue. To further narrow down the search you can add quotes (“”) at the start and the end of the email address, like this; “example@gmail.com”. This will only show you pages that contain the email address as is.

search googlesearch google

You can also check our guide to using Google Search effectively to get more ideas to narrow down your search to pinpoint to the email address.

2. Search social networks

Social networking sites have a huge user base and offer reliable information about the users. If the sender has used their email for signing up to a social networking site, then you should be able to gain information about them.

Every social website has a search option where you can enter the email address to look for any users with that email address. If you want to manually do this, then check out this list of over 60 popular social networking websites and search the email address there.

Although if you want to automate the process, then Lullar is a good option. Just enter the email address in Lullar search bar and it will automatically search for it in over 30 popular social networking sites. You can then click on the websites with names highlighted in blue to see more information.

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If you manage to find the email address on any social websites, then there is a good chance you can find who they are and where they live. Even if they have restricted their profile, you should still be able to get their real name and maybe a picture as well.

3. Use Email lookup services

There are many email lookup services out there that will scorch through social networks, web results, and even the deep web to find any clues related to the email address provided. If the email address is publicly visible anywhere, then these tools should be able to find them.

For this purpose, I recommend using Pipl that is free to use and has an extensive database. Just enter the email address and Pipl will show you available results in a second.

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It will show you the website where the email is registered and may be more information if available. If you manage to get the exact name of the person behind the email address, then you can also search the name in Pipl to get even more information.

While we are talking about more information, you can also enter the name of the email holder at Peekyou website to get extensive details about them.

4. Look for clues

If the email is available publically, then the above methods should be able to find it. However, if you are still out of luck, then you should try to look for clues to get more information.

The clues you can find still depend on what you are dealing with, so I can’t give you a one-fit-all solution. However, to give you some pointers, you can look at the domain name of the email address to get an idea.

For example, in “theguy@scamaster.com” the “scamaster.com” might be a personal domain of the email holder. You can search online for the domain to see if you can get more information.

Similarly, the content of the email may give up some clues as well. If they are offering you something, then you can search online for such information. Separately searching the email ID and email domain name in Google Search may also help get more information.

Still, can’t find it?

If you still can’t find the person behind the email address, then there is a good chance that either the email address hasn’t been used anywhere else or it was sent via an anonymous email website.

In case it was sent via an anonymous email website, then you can visit that website to opt out of their list. And if the matter is very serious (and illegal) then you can also ask the website to give up their location or IP address (most can do it). If nothing works, then blocking them will always set you free.

Some ending words

The simple question of “Who is it?” is usually the best way to deal with anonymous emails. I will not recommend you to become a detective if you can simply ask the sender instead. The email lookup process is extensive and may reveal extra information about the person that you are not supposed to know.

However, note that spying on someone’s online life for no legit reason is unethical and you should refrain from it.

The post How to Perform a Reverse Email Search appeared first on Hongkiat.

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