Fresh Resources for Web Designers and Developers (August 2019)

It’s time for another monthly round of featuring some top resources for our fellow web developers. Previously, in the Fresh Resources series, we have mostly featured tools and apps for designers and developers.

This month, however, we have more resources that help you brush up your skills as a web developer. We have a tip for using SVG, a resource to learn more about TTFB, information on creating an accessible UI, and many other interesting subjects. Let’s take a look

SVG Role Image

Here is a handy tip on using SVG. SVG is used to display a graphical presentation on your website like an image. Yet, unlike the img element, SVG may consist of multiple elements like the path, g, or circle.

svg role imagesvg role image

What is TTFB?

Ever wondered why your site seems to be loading slow, even though you’ve done all the optimization advised on the Internet? Well, the problem might be detected on the site TTFB or “Time to First Byte”. So, this article from CSS Wizardry will give a full insight on TTFB and how you may be able to optimize it.

what is ttfbwhat is ttfb

Custom Accessible Radio Input

The Accessibility feature is what makes the web great. It allows people with disabilities to browse and interact with the web. This article from Lindsey will teach you how to create a nice looking accessible radio input. You’ll see that creating an accessible UI does not necessarily mean it has to look dull.

custom accessible radio inputcustom accessible radio input

Simple Entity Decode

A small JavaScript library that allows you to decode characters from their HTML form to their human-readable form. For example, you can convert & to &.

simple entity decodesimple entity decode

Gatsby Theme Authoring

Creating a static site is on the rise (again) because it’s blazing fast. One of the tools that are on the rise among web developers is the Gatsby. Egghead provides a screencast to learn how to create a theme for Gatsby. And it’s free.

gatsby theme authoringgatsby theme authoring

Postwoman

Postwoman is a web-based tool to compose an API request. You can set the request method, URL, path, parameters, authentication etc., and see the response — a convenient tool.

postwomanpostwoman

Nushell

It’s a modern Shell built with Rust. It enhances a few Shell commands, for example, the ls command. Nushell can show the output of the ls command with enriched data as we can see from the following image.

nutshellnutshell

What is ES2019

JavaScript has vastly improved in the past few years. It seems the ES6 or ES2015 was just yesterday, but we now have a new spec codenamed ES219. This video from JSConf EU will show you a glimpse of what we can do in JavaScript with the ES2019 specification.

what is ES2019what is ES2019

Dockerlabs

A collection of tutorials that’ll teach you Docker and Kubernetes. Not only that it provides text-based tutorial, but you can also try them right in your browser.

Moreover, you do not need to install anything on your computer. All you need to experience Docker like Docker Engine, Docker Compose & Docker Machine are already set so you can start learning.

dockerlabsdockerlabs

Kanboard

Kanboard is a PHP-based application for Kanban board. Using Kanban board is a popular style to manage tasks and projects. There are a few commercial applications that you can immediately use like Trello. If you’re the type of person who prefers full control over your app, using Kanboard may be a good alternative as you can install it in your server.

kanboardkanboard

Tech Interview Handbook

A collection of examples, tips, and cheatsheets to help you better prepare for an interview in the tech sector. If you’re in the process of job search, you might find this useful.

tech interview handbooktech interview handbook

Vuestic Admin

An admin dashboard template built on top of Vue.js. It comes with UI components that you’ll usually need to build a useable Admin dashboard like the Chart, data tables, forms, and many more.

vuestic adminvuestic admin

Git Training Kit

Here is an in-depth reference for using Git provided by Github. A useful reference to learn Git whether you’re just getting started or has already some experience.

git training kitgit training kit

Nginx Admin Handbook

A collection of tips on making most of nginx. The nginx covers many topics including security, debugging, and of course, the basics.

nginx admin handbooknginx admin handbook

XtermJS

A JavaScript library that allows you to create a Terminal-like interface that you can run on the web.

XtermJSXtermJS

Pure Bash Bible

Tips, code examples, best practices, and basically a complete package of learning materials to master Bash.

Pure Bash BiblePure Bash Bible

Polka

Polka is a simple HTTP server built with Node. It supports routing, middleware, and sub-applications. It’s a great alternative to Express.js. In fact, it performs faster by 30-50%.

PolkaPolka

Design Patterns PHP

“Design Pattern” is created to solve common problems when developing an application. This is one of the most complete references to learn Design Pattern in PHP.

Design Patterns PHPDesign Patterns PHP

Code Samples

As the name implies, this is a collection of code samples provided by Microsoft. It is pretty extensive, ranging from C to PHP programming language.

Code SamplesCode Samples

iViewUI

A collection of UI component based on Vue.js framework. Like a typical framework, iView is equipped with UI Components, from an essential element like a button to a more complicated component like a Carousel.

iViewUIiViewUI

The post Fresh Resources for Web Designers and Developers (August 2019) appeared first on Hongkiat.

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Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO

I’ve been an SEO for roughly 17 years now.

And one thing that has remained constant, no matter how much
you know about SEO, there is just too much to do.

So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms.

Why?

Because it is a lot of work!

That’s why I’m excited to announce Ubersuggest 6.0.

It now tracks and improves your rankings, even if you don’t have an SEO bone in your body.

So, what’s new?

Dashboard and login

First off, you can now keep track of all of your websites.
You’ll have to register to
use this feature, but don’t worry, it’s free.

Once you register, you’ll be dropped into a dashboard.

Now for me, I’m already tracking a few websites. Which is why
my dashboard is already populated.

The dashboard will keep track of your SEO errors, link
growth (or decline), your monthly search traffic, your overall search rankings,
and any SEO errors that you need to fix.

Best of all, it crawls your website for you each and every week so you don’t have to worry about keeping up with Google’s latest algorithm changes.

And with the search rankings feature, you can automatically track how your rankings are changing on a daily basis.

Rank tracking

Within each site you add to the dashboard, you’ll be able to
automatically track your rankings for any specific keyword.

Not only are you able to track your rankings on desktop devices, but Ubersuggest also shows how you rank on mobile devices.

If you want to track specific keywords, all you have to do is click Add Keywords and it will pull a list of suggestion from your Google Search Console. Of course, you can also track any other keyword even if it doesn’t show up in your Search Console.

What’s also cool is that you have the ability to track your rankings in any country, city, or region. That means if you do local SEO or international SEO, you can see your rankings anywhere.

There’s also a date picker so once you’ve been using
Ubersuggest for a while, you’ll be able to see a nice chart of how your
rankings are improving over time.

Conclusion

What’s great about these changes is you can now directly see how Ubersuggest is helping you grow your search traffic.

It will automatically keep track of all of your changes and
notify you when it finds any new SEO issues to fix.

And over the next few months, you’ll see a few more features added that will make your life even easier.

One example is that I’ll introduce email alerts so that you don’t have to log into Ubersuggest anymore and it emails you when there is an issue that needs your attention.

I’ll also be adding in competitive analysis features. You’ll be able to track your competitors and be notified when they make an SEO or marketing change that you should look at.

And my long-term goal is to make it so you don’t even have to code or make any changes manually. Ubersuggest will eventually be able to go into your website and make these fixes for you. However, this feature won’t happen until next year sometime.

So, what do you think of the new Ubersuggest? Give it a try… make sure you create your free account.

PS: If you missed it, I released some cool features like local keyword research and a billion-plus keyword database last week. Click here to get the update on those new Ubersuggest features.

The post Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO appeared first on Neil Patel.

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How Going to a Marketing Conference Can Help Your Career

3 months ago, my friends and I asked each other what had been the most impactful moment of our year so far. I had the fastest response: “Going to Traffic & Conversion Summit.”

Conferences had always felt out of my reach. On average, they can run over $2,000, between ticket and accommodation, and I doubted that it was worth the price tag. So 4 years in a row I told myself, “Next year, I’ll buy the ticket. This year isn’t the one.”

What a mistake.

It took one event, T&C, to teach me that I was choosing the more costly path. Conferences are like the steroids of your industry. They’re where everyone convenes to talk shop, and being a part of that conversation will change the trajectory of your career. 

Speaker interacting with audience at Marketing Conference

After attending T&C, I saw everything differently. I learned the top-performing copywriting and content writing tips. More importantly, I realized everything I was doing wrong in my freelancing business. I was making huge mistakes and then wondering why having a marketing business was so challenging.

I can confidently say I’m not the only person out of the 6,000 T&C attendees who walked away with a more profitable business…

In the 5 months since T&C 2019, I have:

Landed my first long-term contract
Taken my client load from 8 clients to 3 top performers
Doubled my business

And I can confidently say I’m not the only person out of the 6,000 T&C attendees who walked away with a more profitable business.

Here are the 6 reasons why going to a conference can help your job and career.

Reason #1: You’ll Watch the Best Marketers in the World, Market Themselves

This is something I didn’t realize until I sat in the audience and watched Billy Gene Shaw, Dean Graziosi, and Sunny Lenarduzzi speak. T&C doesn’t mess around. They only bring on top-tier presenters. I heard Jay Shetty talk about acquiring over a billion Facebook views, Ryan Deiss explain the future of marketing, and Rachel Hollis walk me through how she created her fandom (and highly motivated customer base). I was in awe.

 

Jay Shetty on stage speaking at a marketing conference

I realized these people, who I had only ever seen online, were just regular people who worked hard, stayed focused, and became an expert at their craft. And now they were on stage, marketing themselves and their businesses.

And that meant I could be on that stage one day too.

I studied each presentation and then came to my second most significant conclusion from T&C.

(NOTE: Want to take your career to the next level? Claim your seat at Digital Agency Expo 2019 to learn what’s working RIGHT NOW from your fellow marketers—Hurry before it sells out!)

Reason #2: You’ll Learn How to Convey Your Point

After attending your first conference, you’ll see a pattern. Some people market themselves well, and others go on rants mid-presentation or can’t quite figure out how to deliver the point they’re making.

So I started taking notes beyond the strategies the speakers were explaining. I asked myself,

How are they wording their point so it’s clear and concise?
When did they say their point during their presentation (beginning, middle, end)?
What could they have removed that’s “fluff” information?
How would I do a better job of getting their point across?

I now have an arsenal of data that tells me how to state my point, when to state it, and what doesn’t need to be said. Now, I can land the long-term contract, I can explain why we need to do research before writing the copy to my clients, and I can make people understand my point without adding 300 unnecessary words to an article.

photo at a conference of speaker's presentation slide titled "write this down"
This made me a better marketer for my services.

Reason #3: You’ll Market Yourself as a Marketer

You’re showing that this isn’t just your job; this is your commitment.

Put yourself in your ideal customer’s shoes. Who would you rather hire?

The person who put “Digital Marketer” on their LinkedIn profile, or the one who is posting Instagram stories of their biggest takeaway from Day One of Traffic & Conversion Summit?

Which person seems more committed to their job as a marketer?

When clients, peers, and social media followers see that you’re attending industry events, you’re marketing yourself as a marketer. You’re doing exactly what all of the big names are doing on the Traffic & Conversion stage.

You’re showing that this isn’t just your job; this is your commitment.

The key to marketing yourself as a marketer is to make sure that you’re sharing your experience. If you notice, 100% of the T&C presenters shared that they were speaking on their social profiles. They do this by hiring a photographer/videographer to grab b-roll of them, posting on their Instagram profile, and writing blog posts about their experience.

Instagram post by Sunny Lenarduzzi talking about her experience speaking at a marketing conference

I wrote this article on Medium so that I could remind people after the event, and after my Instagram stories had disappeared, that I wasn’t just marketer watching from the sidelines—I was committed to becoming part of the community.

And this was great for my digital presence and personal wellbeing.

Marketing Conference

Reason #4 You’ll Learn That You’re Not the Only One Experiencing Your Pain Points

I don’t have research to back this up, but I’m pretty sure the moment another marketer explains word for word the problem that you’re having in your marketing efforts/business you get a spike of oxytocin. Oxytocin is the hormone that your body creates when you’re socially bonding.

I want to bond with people (all. day. long.) who understand what I mean when I say, “I gave them a 2-day turnaround and they finally paid me 4 weeks later.”

There are only a select few who understand this pain, and those are the ones that I need to be around to escalate my career. When you realize that your peers have the same pain points that you do, your problems become smaller. If you know that they’re still hustling through their marketing struggles, it’s like you transform into Hercules and are suddenly capable of overcoming your biggest challenges.

When your challenges become smaller, you can move faster. When you move faster, you can sift through prospective clients to find the quality prospects.

Reason #5: You Can Land Clients

 You’re going to spend money getting yourself to a conference, but you’re also going to make money. Guess who attends marketing conferences? People who need help marketing.

You’re going to spend money getting yourself to a conference, but you’re also going to make money.

Guess who can help them do that?

You!

I landed 2 clients while at T&C.

How, you ask?

After you buy your ticket and figure out your accommodation, buy business cards. Yes, we live in the digital world, but you need to have something tangible to give people you meet while at the conference.

My strategy is to give people my business card and then ask what their Instagram name is. Your business card is there to make you look professional (saying you don’t have one makes you look bad). Adding them on Instagram keeps you top of mind. This isn’t just an Instagram method either—choose your social network of choice.

If they don’t follow up right away, keep posting your marketing knowledge and testimonials so you can show them that you know what you’re talking about. Your business card can get lost in the mix of all of the other cards and swag they’re getting during the conference. But your social media won’t.

The more prospective clients you talk to, the more you’ll find a lot is going on in your industry— a lot you didn’t know, and a lot you could be a part of.

Reason #6: You’ll See New Opportunities

 If you’ve never been to a conference before, you’re going to be blown away by things happening that you didn’t realize were going on. Business partnerships (for millions of dollars), sponsorships (for thousands of dollars), marketing promotion (like giving away hundreds of free books), and even more.

When you see money moving, you realize how much opportunity is available to you that you couldn’t see because your coffee shop, coworking space, or office can’t show you what’s going on in your industry. I can confidently say that if you haven’t attended a marketing conference yet, you know about 5% of what’s going on in the marketing world.

It’s the conferences that will show you the rest.

photo of a "Traffic and Conversion" logo on a sculpture present at their marketing conference

If I could go back in time, I would have bought a ticket to even the smallest marketing event that I could as soon as I started freelance copy and content writing. Had I chosen to invest in my education and network, I would have surpassed where I am in my business now. It took one marketing conference for me to double my business and land my biggest contract yet.

What would happen if I went to another?

(NOTE: Want to take your career to the next level? Claim your seat at Digital Agency Expo 2019 to learn what’s working RIGHT NOW from your fellow marketers—Hurry before it sells out!)

The post How Going to a Marketing Conference Can Help Your Career appeared first on DigitalMarketer.

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Jetpack 7.7: A Better Experience From the Start

In this month’s release, we’ve improved the user experience around connecting your site to WordPress.com. It’s now faster and more reliable, helping you to diagnose and fix issues as quickly as possible.

Additionally, some new tools will now allow you to transfer a connection to a different administrator on your site.

A better Video block

Jetpack’s video hosting feature allows you to upload videos and host them on WordPress.com, rather than on your host’s servers. Once you’ve uploaded your videos, you can add them to your posts and pages using the Video block:

As you can see on the right of the image above, can now customize your video settings right from the editor.

And more

As always, this release includes many other bug fixes and improvements. You can check the changelog for more details. To use the latest version of Jetpack on your site, update your existing installation or install Jetpack.

A big thank you to everyone who contributed to this release:

Aurorum, Bernie Reiter, Chris Runnells, Christos Koumenides, Daniel Walmsley, Dat Hoang, Derek Smart, Don Park, Emily Leffler Schulman, Greg Ichneumon Brown, Igor Zinovyev, Isa Chen, Jarda Snajdr, Jason Moon, Jefferson Rabb, Jeremy Herve, Jon Surrell, Kim Brown, Marin Atanasov, Michael Arestad, Michael D Adams, Michael Turk, Miguel Lezama, Miguel Torres, Mikael Korpela, Paul Schreiber, Piotr Delawski, Rebecca Hum, Rick Curran, Robert Franklin, Rocco Tripaldi, Tim Moore, Weston Ruter, Yaroslav Kukharuk.

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How To Create Evergreen Content: An Actionable Guide To Producing Timeless Blog Posts

No matter what anyone tells you, creating high-quality content is hard.

When outsourced, it costs a lot of money.

Being a niche marketer with limited resources, it makes sense for you to invest in content that brings in traffic and leads for years.

Content with a long life.

Content that’s always relevant.

Content that’s evergreen.

Publishing evergreen content means you invest your hard earned money in content creation once, and reap the rewards for years.

It means you won’t have to spend the rest of your life on a content hamster wheel churning out one article after the other trying (hopelessly) to compete with giant publications that invest hundreds of thousands of dollars in content creation, advertising, and traffic generation every month.

Sounds good?

In this post, I’ll tell you exactly what evergreen content is, how are some of the best marketers using it, and how you can replicate their success by creating timeless content for your niche site.

Keep reading!

 

What You’ll Learn In This Post

The difference between short-term and long-term content
The simple way to come up with timeless content ideas
How to get 100x return from your evergreen content
The various formats of evergreen content you can use

 

What is Evergreen Content?

Evergreen content, as the name suggests, is content that remains fresh, relevant, and useful for a long time irrespective of the seasonal trends and events.

It’s the kind of content that your readers will find useful the day you publish it and even if they refer back to it 12 months later.

In short, you can call it content without an expiry date.

For example, what do you think about the post in the screenshot below?

 

evergreen content belly fat

Source: Men’s Health

 

Losing belly fat is a topic people have been reading about for centuries and will keep searching for it even 2 decades from now.

A classic example of an evergreen topic.

But here’s another one in the screenshot below.

Do you think people will be interested in this topic 2 or 3 years from now?

 

Source: TheBestVPN

 

VPNs are useful for browsing the internet safely without compromising your privacy. Because of the recent privacy concerns about leading apps like Facebook, Twitter, and many others, people are increasingly looking for ways and tools to improve their online security.

I don’t think this topic is going out of demand any time soon.

In fact, here’s what a quick search on Google Trends shows, take a look at the graph for this search…

 

Source: Google Trends

 

Apart from the occasional spikes, the demand for this search term has slowly but surely increased over the years and will continue to do so in the foreseeable future.

These were two pretty good examples of evergreen content.

But here’s an example of content that’s NOT evergreen, study the headline in the image below…

 

Source: SocialMediaToday

 

I wrote this article about increasing Black Friday Sales for Social Media Today back in Nov, 2015.

Is it relevant today?

No.

Was it relevant even 3 months after getting published?

No.

Can you call it evergreen?

No.

Got it?

Here’s a different example to get you thinking.

Do you think the post below qualifies as evergreen content? Think about it carefully.

 

Source: TheDogPeople

 

It doesn’t.

Why? Because it’s a seasonal topic that only picks up during winters every year.

Look at the screenshot below to find more proof of this, see how the searches peak and then drop…

 

Source: Google Trends

 

As you can see, the search trend for the last 5 years for the term “dog sweaters” shows that the search volume picks up only between October and December.

There’s little interest in the topic for the rest of the year.

Hence, it doesn’t qualify as evergreen content.

Okay, so now that I’ve described this part n detail, let me tell you why niche marketers in particular need evergreen content more than anyone else.

 

Why Is Evergreen Content Important for Your Niche Site

Why do people start niche sites?

What’s the dream they want to achieve?

The screenshots below of some of the discussions in NicheHacks Facebook Mastermind will help you understand this. Look what was said below…

 

 

 

 

The theme across all these discussions is pretty simple.

People want freedom.

They want to work less and earn more.

They want passive income (although nothing’s ever 100% passive)

This is the biggest motivation for most wannabe niche marketers.

You can’t achieve this dream if you have to create content all the time. Which is why evergreen content is so important for you.

Every time you publish an evergreen post, it becomes a long-term business asset that keeps on bringing traffic and leads on autopilot (with a little maintenance of course)

Which is precisely what you want.

Here’s how you can create such content.

 

To discover 200+ profitable niche markets click the image below now…

 

The Process of Creating Evergreen Content for Your Niche Site

Creating evergreen content is more about mindset than the actual structure of your post.

You’ll create high-quality content as usual but with a long-term and set.

Here’s how you’ll do it.

 

1. Finding Evergreen Content Ideas for Your Blog

To create content that lasts for years, you must stay away from following trending news and instead come up with topics that generate consistent interest in your target audience.

Here are the best ways to find them.

 

Think of the Most Basic Questions of Your Audience

Start from the basics.

Think of the most fundamental questions of your audience.

Ask yourself why people come to your site?

What’s the biggest problem they’re facing?

What answers are they looking for?

What’s the situation they dread the most?

What’s their dream situation?

At this stage, I’d strongly recommend you to read our post about audience research since it has all the tips you need to uncover the real needs of your audience.

Needs that won’t change overnight.

Needs that won’t change for years.

But let me quickly share a few tips here.

The fastest way to find the most basic questions of your audience is Google Search

When you search Google for your main topic keyword, here’s what you see in the results. Look at this screenshot below…

 

Source: Google Search

 

“People also ask” appears just under the first two or three results. It’s a goldmine for anyone looking to understand the fundamental needs of their audience.

When you click on any of these questions and scroll down, this is what happens…

 

 

More questions appear.

And they keep appearing as long as you keep expanding them and scrolling down.

This alone should give you tons of ideas.

And remember, these are all high traffic and evergreen queries which is why Google has shortlisted them.

But that’s not all.

When you scroll down the search page, more ideas are waiting for you.

 

 

These are the top queries related to your main topic.

Look at them, “belly fat diet plan”, “foods that burn belly fat”, “how to lose belly fat naturally”

They’re all evergreen search terms that are not dependant on any events or trends.

People will have the same questions 5 years from now.

You can turn each one into an evergreen post.

If you need more ideas, use this amazing resource of unlimited questions on your topic. Look at all these results…

 

Source: AnswerThePublic

 

The snapshot above shows the search results for the term “lose belly fat” and the tool I’ve used is AnswerThePublic.

It gives hundreds of questions extracted from search engines that people are asking about your topic.

In my opinion, these two resources are enough to help you uncover long-term questions of your audience and turn them into evergreen blog topics.

But before you finalize any topics, validate their evergreen potential.

Let me explain how

 

Find Ideas With a Consistent Search Trend

The easiest way to find if a topic is evergreen or not is, once again, Google.

 

Source: Google Trends

 

Simply use Google Trends to see if there’s consistent interest in a topic.

What are you looking for?

Topics with a consistent search trend
Topics with an upward search trend

 

What are you looking to avoid?

Topics with seasonal search trends
Topics with a downward search trend

 

As the screenshot above shows, weight loss is a topic that people are always interested in.

See what this next screenshot shows…

 

Source: Google Trends

 

As you can see, the topic “marathon training plan” has a pretty consistent search interest.

Let’s look at another one. What do you think about this keyword in the screenshot below…

 

Source: Google Trends

 

Predictably, the searches for “valentines day gifts” only pick up once a year.

But weight loss, the first example I shared, is a pretty broad topic.

To create evergreen content around it, you’d need to use angles that drive consistent traffic.

For example, a post like “How To Lose Belly Fat Before Christmas 2019” will only be relevant for a few months. But a different angle, “6 Steps To Have a Flat Belly in 3 Months” will always be relevant and evergreen.

Okay, so once you find a topic with a consistent search interest, you finally need to see if it has enough traffic for you to target.

That’s pretty easy.

 

Analyze Keyword Search Volume

Log in to any free keyword research tool to see the estimated search volume of your topic keyword

For example, here’s the search volume Ubersuggest shows for the topic “exercises to lose belly fat”, study this closely…

 

Source: Ubersuggest

 

That’s a pretty decent search volume and shows that the topic has enough searchers for you to target.

Remember, we’re not doing keyword research here.

The objective is to verify the search demand for a topic that we’ve already seen is

in line with our audience’s core interest
has a regular Google search trend

This one seems to be right in the sweet spot so we’re good to go.

 

Analyze Your Competitors’ Top Performing Content

Last but not least, you can find evergreen topic ideas by simply having a look at the most popular content of your competitors.

There are three good ways to do that.

Run a Google Search for your topic and see the top ranking posts. See which ones are evergreen and try to find different angles that can help you add more value to that topic.

Or you could find the most frequently shared content your topic using this free tool in the screenshot below…

 

Source: BuzzSumo

 

You could also visit your closest competitors’ blog and look for their most popular posts manually, check out this post from SmartBlogger…

 

Source: Smartblogger

 

Many sites have a Popular Posts section like the one in the screenshot above.

If you look closely, three of the most popular posts in this screenshot have the year “2019” mentioned in the title.

Does that mean they’re not evergreen posts?

No.

The actual content of the posts is going to be valid for 2020, 2021 and even 2025.

They’ve only used the year 2019 to make it look more recent.

Next year, they’ll change it to 2020.

It’s a practice most marketing sites use these days.

Okay so now that you know how to find evergreen topics for your blog, I’m going to share some quick tips for writing high-quality evergreen content in the next section.

 

To discover 200+ profitable niche markets click the image below now…

 

2. Writing Evergreen Content for Your Blog

Once you’ve identified evergreen topics for your blog, writing the posts is not very different from any other content type.

Your job is to create a useful, actionable, and high-quality piece of content.

However, there are a few things to keep in mind.

 

Create the Best, Most In-depth Resource on Your Topic

You want your evergreen posts to stay relevant to your audiences for a long time so that they can keep bringing in traffic and leads.

For this, you must ensure that you create the most useful and in-depth resource on your topic.

How do you do that?

First of all, you need to find the top ranking content on your topic.

For example, let’s take the topic “how to run a faster 5k”

Here’s what I found when I searched for this keyword on Google, look at these search results…

 

 

All the articles ranking on the first page for this keyword have a word count of 800 to 1200 words.

To create an evergreen post on this topic that dominates the search results for years, you need to create a post that’s 10x better than anything currently available.

If the longest post on this topic is 1200 words, create an insanely useful guide of 4000 words with much more actionable advice, stats, and expert input.

That’s exactly the strategy Brian Dean has used to dominate the SEO niche which is one of the most competitive on the web.

Look at this resource he published on his blog. The opening line is worth paying attention to…

 

Source: Baclinko

 

There were dozens of high-quality guides about eCommerce SEO before Brian published this.

But he made this post 10x more useful, comprehensive, and actionable than anything published online.

As a result, he dominates most of the searches about eCommerce SEO and already has more than 11,000 social shares for this article.

And he’s likely to stay up there for months (even years)

Keep this example in mind when you’re looking to publish better content than your competitors.

If they’ve written a 2000 word post, you should publish 5000 words of useful content (not fluff)

If they’ve used 2 images, you should use 10

Add more data, more examples, more screenshots, and make it more visually appealing than your competitors’ content.

But there’s something else you need to do as well.

 

Write for a Complete Beginner

Evergreen content can be written for advanced users as well.

But it works the best for complete beginners because they’re the ones who search for such topics the most.

When you start writing a post, think of a complete beginner with basic questions.

Then with every section of your post increase the knowledge level so that by the end of the post your readers graduate to the next level

This HubSpot article is a great example of this, check it out in this screenshot…

 

Source: HubSpot

 

It starts with the very basics of content strategy and takes the readers towards the more advanced practices by the end of the post.

This approach benefits you in a couple of ways.

You’re able to give your readers a complete resource on the topic.
You’re able to rank for a lot of different keywords related to your topic since it covers everything from the basics to the intermediate/advanced concepts.

But there’s one more crucial thing to keep in mind while creating evergreen content.

I explain it in the next section

 

Write on a Narrow Topic for a Specific Audience

The most successful and effective evergreen posts are about very narrow topics that are targeted towards a well-defined audience.

Why?

Because by their very nature, evergreen posts are detailed and in-depth. But you can’t make an article in-depth if it talks vaguely about a dozen unrelated topics.

For example, an article that comprehensively covers one money making method is much better than a post that barely scratches the surface of a dozen monetization methods.

We’re almost done here, but there’s one small thing you need to remember when creating evergreen content.

Let me explain in the next heading.

 

Use Examples and Angles That Are Valid for Years

The language and the examples of your content have a huge impact on its life.

If you frequently use references to short-term events in your content or use angles with a short life, your readers would think your content is outdated.

Using phrases like, “last year” or “this Christmas”, and references to particular events for example “FIFA 2018 World Cup”, “Game of Thrones Finale” etc. can quickly make your content sound outdated even if it has relevant and evergreen information.

For example, see the screenshot below and tell me if this article still looks relevant.

 

Source: Relevance

 

It looks old, right?

The lessons in it might still be valuable, but the moment someone read the title, they’d assume it’s an outdated post.

Compare this with the article in the screenshot below and tell me what you think.

 

Source: YumYumVideos

 

This article is about the best animation companies out there but it doesn’t mention any year.

And even though the language of the title is neutral, the readers would always feel the article is still relevant to them.

So make sure your language isn’t timebound and is valid for years to come.

 

That’s it.

That’s all you need to know to create evergreen content.

But creating content isn’t enough, is it?

This is why in the next section I’ll share some tips on getting the most out of your evergreen content.

 

3. Getting the Most Out of Your Evergreen Content

By definition, evergreen content doesn’t require any maintenance or ongoing work.

But there are a few things you must do to keep driving traffic and leads from it.

Let me explain.

 

Update and Republish Your Content Periodically

Evergreen content doesn’t require any regular updates.

But it is imperative that you review it every few months to see if there’s any potential for improvement.

The topic of your post might be long-term but maybe you could update some of the stats used in it, the examples you’ve cited, the tools you’ve recommended, or the strategies you’ve shared.

It’s not going to be a lot of work, but even small updates can revive your posts and make them much more useful for your audience.

Here at NicheHacks, we regularly review and update our older content for any potential improvements.

And you’d be surprised to know that more often than not, the updated content brings in more traffic than the newer posts.

So don’t underestimate this part.

 

Promote Evergreen Content on Social Media and Q&A Sites

Evergreen content is much easier to promote on social media, Q&A sites, forums, and other relevant platforms.

Why?

Because people keep on asking the same questions again and again on different platforms and you can simply copypaste some of your content in response to their questions and link back to the original post if they’re interested in reading more.

Similarly, you could use a tool like Buffer to automatically share your evergreen content on social media every few days. You will always get engagement on such posts because the interest in those topics never goes away.

For example, a post about “how to start a blog” will get shares even 2-3 years from now.

On the contrary, an article about “Game of Thrones” isn’t likely to draw much interest in a few years because there would be no more hype of that show.

 

Use Internal Links To Keep Content Alive

Internal links can play a key role in not only driving more traffic to your evergreen posts but also in improving their search rankings.

If you notice, we use a lot of internal links in our posts on NicheHacks.

As a result, our older content keeps getting new readers through those internal links.

It keeps our content alive and helps our readers discover useful advice that they might’ve missed if it wasn’t for the internal links in our newer posts.

 

Build Backlinks To Stay on Top of Search

Backlinks play a crucial role in determining a site’s search engine ranking.

In fact, here’s what a study by SEMRush found so spend just a few seconds looking at this graph…

 

Source: SEMRush

 

The study shows that backlinks and the number of referring domains to a URL are among the top 5 ranking factors.

Creating evergreen content is just one part of the equation.

You also need to make sure that your content is fully optimized for search engines and has high authority backlinks pointing to it.

Building backlinks is an ongoing process so you’ll need to keep acquiring links to sustain your rankings.

Thankfully we have a lot of great advice about link building on our site that you’ll really find useful.

 

Create an Evergreen Content Hub on Your Site

And last but not least, a simple way to drive more traffic to your evergreen content is to create “Start Here” page, like we’ve done, that acts as an evergreen content hub.

 

 

It’s a simple resource page that lists all of our evergreen posts organized by topics and categories.

New readers and visitors regularly visit this page to find our best posts listed in an orderly manner.

It’s an easy way to keep your content alive.

You now know more about evergreen content creation than most people.

But have you seen it live on different sites?

Thankfully, there are several ways and formats in which you can create content that lasts for years.

Let me share a few examples in the next section.

 

Examples of Evergreen Content Format

There are dozens of formats marketers across different niches have used to create evergreen content.

The infographic below features some of the most common evergreen content formats. Do any of these content types surprise you?

 

evergreen content formats

Source: Brafton

 

Let me quickly share a few examples of different evergreen content types.

 

List of Tools and Resources

List the most useful tools and resources for your audience.

The Top 10 Marketing Books of All-Time
Enjoy the Best 200+ Internet Marketing Guides on the Web
22 FREE Top-Rated Online Marketing Certifications & Courses To Make You a Better Internet Marketer

 

Ultimate Guides

Write ultimate guides that cover all the fundamentals of your topic

Beginner’s Guide to Juicing – Everything You Need to Get Started
The Ultimate Guide To Running a Marathon

 

How-To Posts and Step by Step Tutorials

Posts that practically guide readers to perform a certain task

How To Easily Make Videos and Start a YouTube Channel
12 Steps to Writing a Well-Researched and High-Quality Blog Post

 

To discover 200+ profitable niche markets click the image below now…

 

List Posts

Compile timeless tips into one giant list post

9 Easy Ways To Put Your Baby To Sleep Now
23 Little-Known Ways to Impress a Woman
Internet Marketing Glossary – 100+ Concepts Simplified So That Even Your Granny Gets Them

 

History of a Topic

Time travel with your readers and tell them the history of a topic

The Evolution of SEO Trends Over 25 Years
The History of Content Marketing – An Essential Guide

 

Expert Round-Up Posts

People never get tired of expert advice.

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store
11 Financial Experts Share The Best Money Advice They’ve Ever Received

 

Case Studies

Case studies are among the most popular content types with the longest lives.

How This Man Lost Almost 400 Pounds in 3 Years
Case Study: How an eCommerce Store Generated 41k Emails From 1 Contest

 

Inspirational Posts

Posts that evoke emotion and motivate people, never get old

How to Quit Your Job, Move to Paradise and Get Paid to Change the World
On Dying, Mothers, and Fighting for Your Ideas

 

These examples are enough to show you the wide range of formats you can use to create timeless content.

The only thing left now, is for you to take action.

 

Are You Ready To Publish More Evergreen Content?

There’s no reason why you shouldn’t be

Evergreen content becomes a business asset every time you publish it.

With every published post, you’ll drive more traffic and more leads with less amount of work.

Content about trending topics and important events has its place, but evergreen content is the foundation on which every successful niche blog is built.

Have a question about this article? Feel free to ask in NicheHacks Facebook Mastermind Group.

The post How To Create Evergreen Content: An Actionable Guide To Producing Timeless Blog Posts appeared first on NicheHacks.

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How to Add a Privacy Policy in WordPress


Are you looking to add a privacy policy to your WordPress site? A privacy policy tells your visitors what information you collect when they visit your site. In this video, we’ll show you how to add a privacy policy to your WordPress site!

WordPress has a built in template that you can start with by logging into your site, going under Settings, Privacy and it should bring up a page with the option to either select an already created page or create a brand new page. Either choose a page or create a new one to begin setting up your privacy policy.

If you’re creating a new page WordPress will bring you to the page where you can begin to edit each section based on the specific needs of your site. It will act the same as any other page in terms of publishing options that you can use.

With that page set up, you now want to give your users a method to display it. You could either add it to a menu or if your theme has a footer widget area, add it to your footer for your visitors.

If you liked this video, then please Like and consider subscribing to our channel here for more WordPress videos.
https://www.youtube.com/subscription_center?add_user=wpbeginner

Feel free to take a look at the written version of this tutorial here:
https://www.wpbeginner.com/wp-tutorials/how-to-use-fomo-on-your-wordpress-site-to-increase-conversions/

Check us out on Facebook
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http://twitter.com/wpbeginner

Check out our website for more WordPress Tutorials
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Create Keyboard Shortcut to Compress Files & Folders on macOS

There are so many times when you have to compress (zip) a file or folder on Mac to send or share but the only way to do so is through the tedious right-click > Compress “file or folder”. That’s because, unfortunately, macOS does not support a native keyboard shortcut to compress files yet.

However, where there’s a will, there’s a way and the way here is to create a keyboard shortcut to compress files and folders yourself with any combination of keys you prefer. Just take a look at the following steps to know how to do it.

Click the Apple logo (top left corner of the screen), select System Preference.
apple logo > system preferenceapple logo > system preferenceNavigate to Keyboard > Shortcuts > App Shortcuts.
navigate to app shortcutsnavigate to app shortcutsClick the + (plus icon).
plus iconplus iconChoose Finder from “Application:” dropdown menu.
Enter Compress for “Menu Title:”
finder compressfinder compressClick the input box beside “Keyboard Shortcut:” once, and record your preferred shortcut keystroke. (Suggestion: Use Shift + Command + C, or Option + Command + C)
Click Add to finalize your shortcut.
keystroke addkeystroke add

That’s it! Select any file or folder on your Mac, execute the command, and it will be compressed immediately.

The post Create Keyboard Shortcut to Compress Files & Folders on macOS appeared first on Hongkiat.

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5 Historic Freelancers Who Changed The World, Vol.2

We’ve already talked about the likes of Ray Kroc, Walt Disney, Alfred Nobel, Ernest Hemmingway and Charles Dickens and how they were some of the historic freelancers who have changed the environment they were born in.

They’ve outdone themselves, grown larger than life, moving and shaking the lives of milions with their inventions, business ideas and vision, through freelancing.

Rather than being about business, wealth or prestige, this is about creating history by adding value to the lives of as many people as possible. Andrew Carnegie had an inborn networking gift, which he used to create a legacy that disregards time through different businesses, dozens of libraries and powerful charities.

The same can be said of Bill Gates, Aaron Montgomery Ward and Sam Walton. To these men, being a freelancer means more than being self-employed. It means training your mind in self-responsibility, discipline and work ethic.

Upon securing these qualities, you’ll be able to take responsibility for increasingly large numbers of human beings.

That’s the greatest gift you can give yourself and mankind. That’s when the legacy begins.

Andrew Carnegie
Business Consulting/Networking Freelancer

The story of Andrew Carnegie is a true “rags to riches” story if there ever was one. Carnegie, who was to become one of the richest men in the world, was born in Scotland in a weaver’s cottage (pictured below) with only one room. His meteoric rise almost makes you forget how slow it all began.

andrew carnegieandrew carnegieImage source: wikimedia.org

“As I grow older, I pay less attention to what men say. I just watch what they do.” – Andrew Carnegie

In 1848, his family moved to America, hoping for a better life. Carnegie, age 13, ended up working as a bobbin boy, changing spools of thread for a cotton mill. The job was 12 hours a day, 6 days a week. Andrew was a freelancer, not by choice, but by circumstance. He had nothing to sell but his time, wherever he could. At 15, he became a telegraph messenger boy.

Networking Genius

In his free time, he would visit all the important Pittsburgh’s businesses, and try to make acquaintance with their owners. He’d speak to them about the other important businessmen he knew in town, and try to make connections.

This “business consulting” aspect and the fact he worked harder and faster than all the telegraph boys (he was able to translate signals without having to write them down) got him a promotion as telegraph operator. He was then recruited by the Pennsylvania Railroad Company as an assistant/telegraph operator. Carnegie was 18.

He quickly advanced in ranks and became friends with the president of the company, Thomas Alexander Scott. Thanks to his strong networking abilities, Carnegie was given access to the inside circle. Thomas helped him with his investments, amongst which were also shady, insider trading ones.

Innate Ability to Influence

His ability to influence people allowed him to slowly create a working capital, by investing smart and mingling with the movers and shakers. It was this same innate ability which allowed Carnegie to arrange a major business merger between Woodruff’s and Pullman’s companies, when he was only 25.

Although he would become the richest man in the world, help create the largest company in the world (the US Steel Corporation) and was on the better end of the largest ever personal commercial transaction: $480 million, Carnegie had this to say about wealth:

“Man must have no idol and the amassing of wealth is one of the worst species of idolatry! No idol is more debasing than the worship of money! Whatever I engage in I must push inordinately; therefore should I be careful to choose that life which will be the most elevating in its character.”

Bill Gates
Coding Freelancer

Gates is the symbol of Microsoft, and you can’t work on a computer without using some piece of software created by him or his employees. The worldwide impact Bill Gates has is unquestionable. Although he was frequently listed as the richest man on Earth, Gates comes from a middle class family in Seattle.

At 13, he managed to sell some of his things at the school’s rummage sale and bought himself computer time on a General Electric monster (no, there weren’t any PCs back then) and a Teletype Model 33 ASR terminal to use the machine. He taught himself BASIC and became able to program the system.

If you just want to say, “Steve Jobs invented the world, and then the rest of us came along,” that’s fine… Let’s be realistic, who came up with “File/Edit/View/Help”? – Bill Gates

White Hat Hacker

He was so good at it, he and 3 friends managed to hack another such system, the PDP-10 belonging to the Computer Center Corporation (CCC), through the same terminal and obtain free computer time. When the CCC finally noticed, they banned the students from their machine. Gates offered to sell his coding expertise, and find other bugs in the CCC’s system. He would get more computer time as part of the deal.

Bill Gates had officially become a coding freelancer.

bill gatesbill gates

Image Source: telegraph.co.uk

He went on coding as a freelancer for Information Sciences, Inc., creating a payroll program in Cobol when he was 16. At 17, he was writing the computer programs for class distribution amongst students.

The same year, he and his close friend Paul Allen, created a business venture called Traf-O-Data, a real-world “traffic analytics” tool, which failed miserably. Undeterred, he and Allen contacted a major company, MITS, who at the time was producing a computer based on the Intel 8080 CPU.

ms spawning placems spawning place

Image source: wikia.org

Gates told them they were finalizing a software capable of running on the machine. In reality, there was no software, the duo were flat out lying. Nevertheless, MITS president Ed Roberts agreed to meet them, and so they started writing the code they lied about. The meeting was a success, and Gates came up with the name “Micro-Soft” for their company.

Aaron Montgomery Ward
Copywriting/Newsletter Freelancer

If Aaron Montgomery Ward were alive today, he’d probably be the king of sales letters. He’d also rely heavily on newsletters for selling his products, seeing how he is the creator of the mail order business. Until Ward came along, nobody had thought of that. His debut into business was a modest one.

He started out working at 14, stacking brick in a kiln. No glamour here. He moved on to sales, selling general items. In 1865, he became a freelance salesman, selling goods on a commission for Case and Sobin, a lamp house.

aaron montgomeryaaron montgomery

Image Source: investors.com

“Even if the customer has to wait for delivery, they will make purchases via mail order if they can save money.” – Aaron Montgomery Ward

Moving on to dry-goods selling for Field Palmer & Leiter in southern communities, Ward came up with the idea of direct mail sales as a means of cutting costs and making the salesmen job easier.

His plans were bold. He wanted to bring manufactured products to everybody who lived in the countryside. After much criticism from friends, in 1872 Ward created the world’s first general merchandise mail-order catalog with 163 products listed, writing all the copies himself.

Sam Walton
Sales Freelancer

Walmart is the largest public corporation in the world, topping Shell and Exxon in 2013. It employs 2.2 million people, with a revenue of almost $500 billion. This powerhouse was started by freelancer/entrepreneur Sam Walton.

Walton was born on a farm in Oklahoma. While in his teenage years, he started working in order to support his family. He would milk the family cow and deliver the milk to different customers in the area. Walton became a freelance milkman from a young age.

sam waltonsam walton

Image Source: withfriendship.com

“High expectations are the key to everything.” – Sam Walton

He moved on to newspaper routes and selling of magazine subscriptions to scrape through a living, through the years of the Great Depression. In college, he worked different sales job and many unusual ones, such as waiting tables in exchange for meals. Sam Walton is the definition of a hustling freelancer.

At age 26, and after taking a loan of $20,000, he bought his first retail store. After growing to a few dozen stores, he opened up the first Wal-Mart (now marketed as Walmart) branded store in 1962 and never looked back.

Know of more historic freelancers who have changed the lives of millions? Share your thoughts in the comments section below.

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Hone Your Hiring Process

Whether you’re an employer or a job seeker, the hiring
process is often not as easy as we’d like it to be. Many of us have been on
both sides of the table and, if we’re being honest, have had some not so great
experiences.

Did you ever go on what seemed like a successful job
interview only to be ghosted by a hiring manager?

Or maybe you had a promising phone call with a potential
candidate who never showed up to their in-person interview?

There’s a lot that can go wrong when it comes to hiring and
mistakes are made all of the time. Fortunately, our very own Director of People
and Culture, Sophia Lopez, is an expert in this department. And she’s shared a
few of her best tips to help you really hone your hiring process.

The Biggest Mistakes Job
Seekers Can Make in An Interview

Not unlike dating, job interviews can be nerve-wracking and
awkward for both the employer and the candidate.

First impressions have the power to make or break a
potential future relationship, and that’s why it’s extremely important to pay
attention to key mistakes.

There are a few interviewee faux pas Sophia has witnessed first-hand.

For one, an interviewee should never ever ghost their
potential future employer. Not showing up for a scheduled interview and then
waiting several days to contact the company is not only rude, it’s also disrespectful
of everyone’s time and could be an indicator of poor communication skills. Let’s
be honest, no one likes to be ghosted in any capacity.

(RELATED: 11 Tips to Hire Freelancers Without Losing Your Mind)

Another pretty obvious no-no is leaving trash behind after
an interview. If your interviewee doesn’t clean up after themselves or take the
initiative to ask where the nearest trash can is, that’s a pretty clear indicator
of bad habits that could hurt your company down the line.

The Biggest Mistakes Employers
Can Make in The Hiring Process

Of course, employers aren’t without their faults either. The
interview process is a two-way street.

Job candidates can tell a lot about a company by the way
they are treated during those early interactions. Sophia notes that employers
should be conscious of the way their interviewees perceive the company from the
second they walk in the door.

One of the big mistakes she has seen employers make is not
being prepared for the candidate’s arrival—not knowing who is coming in or
when. A lack of preparation never looks good on anybody, but especially the
people that are supposed to be the professionals conducting the interviews.

Another thing employers should keep an eye on is
consistency. If they are not consistent with each interviewee (asking the same
questions, etc.), it’s very difficult to judge candidates side by side.

How Employers Can Prepare for
a Successful Interview

Now that we’ve talked about the mistakes employers can make,
let’s go through some of the ways companies can better prepare for an upcoming
interview.

Sophia says one of the biggest ways you can help yourself in
the interview process is to be prepared. Know your workflow from the very start—which
team members will need to be present at each level of the interview, what
questions will be asked. It’s also important to engage your candidate. Be
respectful of their time just as they are of yours.

Little things like greeting the candidate by name as they
walk in the door or asking someone from HR to visit with the candidate while
they are waiting to be interviewed can make all the difference.

Remember, you’re trying to sell them on your company as much
as they are trying to sell themselves as a potential employee.  

How HR and Hiring Managers
Can Better Support Each Other

The hiring process should never be a one-person job—it’s a
collaborative effort. As Sophia says, HR and the hiring manager should be
working in tangent.

Often times, it’s assumed that HR owns the entire process
start to finish, but this isn’t an efficient organization for your team and can
lead to one department feeling overwhelmed and potentially hiring the wrong
candidate.

On the other hand, if hiring managers are left to their own
devices, they could be a company liability as they typically aren’t aware of
all of the recruiting legalities that an HR person would have to know.

Needless to say, open communication and teamwork are the
best ways to make sure that everyone is on the same page throughout every stage
of the hiring process.

The Importance of Culture
Fit

When it comes to hiring the right candidate, employers should not solely be focused on skillset. Though skillset is extremely important, the right personality fit is also a big component.

Knowing someone’s values and goals and making sure those
align with your company focus ensures a beneficial future relationship.

When Sophia uses the term “fit,” she doesn’t mean to say,
“like us,” because it’s important to value diversity and inclusion in the
workplace. Different perspectives can certainly enhance your company overall.
In this sense, “fit” simply means they understand the company mission and are
willing to work toward the same goals. 

(NOTE: Have a marketing team? Let us train and equip them for you! Check out our customized trainings, and level up your marketing team in 90 days—60 if you hurry!)

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Data-Driven Recruiting

Over the past 10 years, the hiring process has changed
dramatically. Now more than ever, we have readily available data at our finger
tips to help us find candidates more efficiently.

Whether you want to know the diversity of your candidate
pool or how many applicants are repeats who continue to engage with your site,
there is a wealth of information for employers out there.

Analytics can also be used to prove that your methods of
recruiting are effective for your environment. Sophia explains that the
recruiting process is essentially marketing to potential candidates. It’s
important to give them the same experience they should expect from your company
right off the bat.

Don’t Stop at Diversity

We all know how important diversity is when it comes to
vetting potential employees, but that mindset shouldn’t stop at the hiring
process. Having a constant strategy in place for openness and inclusion within
the day-to-day operations of your company is vital.

At DigitalMarketer, we embrace a level playing field and
equal opportunity for every employee. Not only do we commit to this verbally,
but we show it in the work that we do and the actions we take to make sure
everyone on our team feels included.

Obstacles to Creating a Diverse
Workplace

Unfortunately, there are a few obstacles when it comes to
creating a diverse workplace. Time and cost are 2 of the biggest barriers when
recruiting new employees.

There are a number of great job boards out there that
advertise their diverse candidate pools, but these platforms often come with a
cost and most companies are under budget restraints when it comes to recruiting.

Employers also have to weigh in the time investment costs of
both the interviewer and candidate. Finding ways to justify these costs is just
one of the challenges a recruiter may face when trying to diversify their workplace.

DigitalMarketer’s Hiring
Process

At DigitalMarketer, we have a pretty thorough hiring process
that helps us find employees who are truly the right fit for our company.

First, a potential candidate is given a phone screening with
Sophia. If they pass this stage, an in-person interview is scheduled with the
hiring manager and director of that specific department. Depending on the role,
a candidate may also be assigned a small project to complete and return to the
hiring manager.

After this round, a panel interview will be conducted with
the department director and 3 other individuals who the candidate would
potentially be collaborating with. Finally, directors will often have dinner
with the candidate to see how they interact in public.

Throughout every stage of the hiring process, Sophia
contacts the individuals who have not been chosen to move forward. We all know
just how frustrating it can be to go through a multi-round interview process
and then never hear back from the employer. “We like to be the recruiters that
we wish we had while we were in it,” Sophia says.

The Most Valuable Traits for
Job Seekers

Here at DigitalMarketer, there are certain traits we value
in our potential employees. The first and perhaps most important being “give a
damn.”

Every person who works at DigitalMarketer should be
motivated to be here. They should be excited about their work, our mission, and
our different core values.

Another valuable trait we look for in a candidate is a team
mentality. Everyone at DigitalMarketer is a team player and has that “mutually
beneficial” mindset. It isn’t just about the individual, it’s about everyone
being successful in what we do.

Lastly, hunger is a quality we need to see in our employees—hunger
to learn and dive in headfirst to every challenge that comes their way.

We hope Sophia’s tips helped you feel at least a little less overwhelmed by the hiring process and that you feel confident in vetting your potential new team members. Take a deep breath, and hire on!

(NOTE: Have a marketing team? Let us train and equip them for you! Check out our customized trainings, and level up your marketing team in 90 days—60 if you hurry!)

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Wow Your Crowd: The Recipe for Creating Exceptional Content Experiences

Expert Tips for Creating Memorable Experiences Through Content Marketing

Expert Tips for Creating Memorable Experiences Through Content Marketing

Have you been to a stadium concert lately? The big ones touring the country tend to pull out all the stops. It’s not just a singer on stage — they are usually supported by a giant jumbotron as backdrop providing flashy visuals, along with fog machines, laser lights, platforms rising out of the ground, special guest cameos… the works. 

Why is this? Because the bar has been raised. When fans plunk down the big bucks for tickets to see Drake or Carrie Underwood or The Rolling Stones, they expect more than seeing their favorite artists performing on stage. They expect an unforgettable experience that stirs all the senses.

via GIPHY

In content marketing, we see a continuing shift toward delivering full-on experiences. This emerging focus is evident in the steady growth of the term “content experience” in Google Trends over the past 10 years, and is now reaching a fever pitch as technology enables unprecedented sparkle and scintillation, while the shortening attention spans of our audience demand it. 

The theme for this year’s Content Marketing World extravaganza, as well as our interactive preview and the series of blog posts wrapping up today, all lead back to this crucial edict: elevating experiences and wowing the crowd. The good news is that there are endless ways to creatively approach this initiative, and today we’ll draw inspiration from CMWorld speakers who will be taking the stage next week in Cleveland to offer up some memorable experiences of their own.

The Greatest Content Marketing Show on Earth
3 Expert Tips on Stepping Up the Content Experience
#1 – Create Serial Content
It’s tempting to think about high-caliber content experiences in terms of pageantry and spectacle, but there are many simpler elements at play. Your audience wants content that it can contextualize, compartmentalize, and reliably look forward to. There’s a reason that almost every big Hollywood release these days is a spin-off, sequel, or reboot — viewers thrive on familiarity. For this reason, Jay Baer of Convince and Convert says serial content, steeped in quality and consistency, is a must.

“This aids in recognition and findability and taps into the truism that multiple exposures are often needed to drive behavior,” Jay explains. And he says another key is making this serial content as easy as possible for your audience to get to.

[bctt tweet=”Ask yourself how your information and insights can be accessed with a minimum amount of effort or hassle for the consumer. – @jaybaer on minimizing content friction #CMWorld ” username=”toprank”]

There are any number of ways to serialize your content. Maybe it’s breaking a big idea up into a series of blog posts, dissecting various components. Maybe it’s a run of videos mirroring the format of a TV season. And of course, podcasts are gaining fast popularity as an inherently serial form of content. 

At TopRank Marketing, we’re all about serial content. You can reliably find our Digital Marketing News roundups (both blog and video) every Friday. Recently we’ve been running a Trust Factors series, examining the vital topic of trust in marketing from various angles. And in fact, you’re reading the final installment of a four-part series right now! Check out the previous “Wow Your Crowd” entries below: 

Wow Your Crowd: How Content Planning Sets the Stage for Unforgettable Experiences
Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections
Wow Your Crowd: How Influencers and Media Integrations Can Add Pizzazz to Your Content Act

#2 – Use Tools and Technology Thoughtfully
There are so many eye-catching technologies out there offering new ways to package and deliver content. But don’t be blinded by bells and whistles. Add-ons like interactivity only make sense if they actually serve a meaningful purpose. 

“The key for brands is to not just pursue these programs for the sake of doing it, or to ‘be cool,’ but to have a clear purpose and value-add,” says SAP’s Amisha Gandhi

For example, when scrolling through the Greatest Content Marketing Show on Earth experience created by TopRank Marketing and Content Marketing Institute, you’ll be able to play games like shoot-the-duck and bop-the-clown. But these interactive gamification elements weren’t just thrown in for the heck of it; they’re meant to play up the midway/carnival vibes of the asset (and this year’s CMWorld conference).

[bctt tweet=”A memorable experience goes a long way. – @AmishaGandhi on raising the bar for content experiences #CMWorld” username=”toprank”]
#3 – Measure and Optimize
The trouble with all this talk about content experiences is that they can feel difficult to quantify and report on. I mean, how do you measure audience delight? What is the ROI of someone grinning with glee while bopping clowns on their browser?

To some degree, the benefits of a great experience are intangible, at least in the short-term. But we can still measure the impact by connecting consumption metrics with bottom-line results. 

“I think of content marketing metrics in two dimensions: Business outcomes (how content is contributing to the business) and engagement metrics (a proxy for how much the target audience likes the content),” says Chris White of Capital One. 

He breaks them down like this: 

Engagement Metrics: 

Views
Total view time
View-through-rate
Percent of target audience (in relation to total viewers)
Comments
Likes/Reactions
Scroll depth
Pages-per-session
Bounce rate 
Time-on-site

Business Outcomes

Brand awareness/consideration
Remarketing audience size
Web traffic
Conversions
Customer behavior (e.g., retention, adoption rate, referrals, etc.)  

If you’re getting it right with customer experiences, you’ll see growth across all of these metrics over time. From our view at TopRank Marketing, engagement metrics and business outcomes (or proof of ROI) are among the seven essential elements for content marketing performance dashboard. Also included: benchmarks, goals, real-time KPI monitoring, traffic trends, and breakdowns by topic/persona.

[bctt tweet=”Every initiative is paired with a specific business outcome to evaluate performance. Although we keep tabs on engagement metrics, they do not dictate success by themselves. – Chris White of @CapitalOne on measuring content performance   ” username=”toprank”]
Experience Is Your Content Differentiator
Turn content experience into your competitive advantage. Create things that amaze your audience and leave them yearning for more. Utilize new trends and tech when appropriate to elevate your content. And, at all times, validate your efforts by measuring the right things and letting your customers dictate your direction.

Is it silly to think about content marketing on the same terms as stadium concerts? I’d say it’s silly not to. 

We’re counting down the days until the grand experience unfolds at Content Marketing World 2019 on Sept. 3, 2019 in Cleveland. Before then, you can find plenty more guidance on taking your programs to the next level in our interactive experience, The Greatest Content Marketing Show on Earth.

The post Wow Your Crowd: The Recipe for Creating Exceptional Content Experiences appeared first on Online Marketing Blog – TopRank®.

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