Posted by rachelgooodmanmoore
If you’re anything like me, you might be wondering how the heck it’s already August — where did the first half of the year go?
As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve been hard at work getting a bunch of cool features out the door.
We’ve made these improvements with you in mind, to help your day-to-day workflows and make your experience in our tools easier and more efficient. Ready for a quick look back at the new functionalities we’ve rolled out? Let’s do it!
Not a Moz Pro user yet?
Domain Authority 2.0
Gauging the strength of a website can be a complicated task. Moz’s Domain Authority (DA) metric has served the SEO industry for years as one such method of measurement. In March, we updated the algorithm that powers DA — to keep pace with the search engines and predict ranking ability better than ever before. You can use DA to identify the growth of your own site over time, understand the strength of your website against competitors, determine the difficulty to rank on a particular SERP, and much more.
Pro tip: Always use DA as a relative metric in comparison to your competitors’ sites, rather than as an absolute metric in isolation.
Want to know how others are using Moz Pro to get the competitive edge? See how TopSpot increased their organic traffic by 29 percent within 90 days of switching domains by leveraging Link Explorer, Page Authority, and DA.
Keyword clusters are groups of closely-related keywords — and tracking keywords as clusters (rather than as individual terms) allows you to more accurately track your ranking, understand your search visibility, and stay ahead of your competitors. In June, we introduced fresh functionality in Campaign setup that supports clustering of semantically-related keywords. We’ll even help you get started by automatically suggesting potential clusters and keywords you might want to track as part of these groups!
As you set up a Campaign to begin tracking a site, you’ll have the opportunity to group keywords into different clusters. Once you’ve got your Campaign set up, the Search Visibility graph in the Rankings section will allow you to compare multiple clusters to each other. To see a keyword cluster’s performance, use the filter. Click the plus sign, and type in the names of the clusters you’d like to compare. This will give you a visual representation for how each keyword cluster is performing – including which are your strongest topics, and which are your weakest, to identify what areas need more attention.
Pro tip: Consider building separate clusters for each of the product types you offer, the types of services your business provides, or related query types that you hope to rank for.
Bulk upload keywords by CSV
Speaking of labels and keyword clusters, we’ve made one of your most-requested features a reality and added the option to bulk upload keywords to a Campaign. Rather than adding keywords manually, use a CSV to quickly and easily upload keywords, with labels and locations tied to them. In your Tracked Keywords Overview, simply click Add Keywords and toggle to the Upload CSV tab.
Filter by SERP Feature in Keyword Lists
Having trouble prioritizing keywords? Identify opportunities for featured snippets and other SERP features faster than ever. If you already have a keyword list in Keyword Explorer, simply hop into the list and refresh all keywords. Once the list is refreshed, you’ll be able to quickly view, filter, and export SERP Feature data for your keywords.
Don’t have a list yet? Just add keywords from Keyword Explorer into a list, and you’ll be off and running!
Pro tip: Want the inside scoop on which content is most likely to win you a particular feature snippet type on a SERP? Use this filter to get a glimpse into which terms already have featured snippets; then apply what you’ve learned to drive your own content creation.
Advanced filtering in Keyword Suggestions
Keyword research can take even the savviest SEO quite a bit of time to navigate. Advanced filtering in Keyword Explorer helps you to keep your keyword research laser-focused and saves you major time and effort. Filter your keyword suggestions to include a particular term that is important to you— or exclude a term that you don’t need mucking up your suggestions list. Stack up your “includes” and “excludes” to refine your suggestions list and ensure you’re seeing the types of keywords that meet your needs.
Pro tip: Try excluding branded terms (your own, or your competitors’ branded terms) to keep keyword suggestions brand-agnostic.
Format annotations in Custom Reports
Custom Reports allow you to share your hard work and SEO efforts with stakeholders, providing the opportunity to pull in areas of your Moz Pro Campaign. Drag and drop modules from your Campaign into your custom-ordered report, and add customizable notes to help your readers understand and interpret your SEO work.
All-new custom formatting of those notes allows you to add in your preferred formatting — from headers to font formatting, to bullets, links, images, and more, using Markdown. Ensure that the stakeholders reading your reports know exactly what your work means and see the value of the SEO efforts you’ve been working on.
Improved Moz Pro navigation
We’ve improved navigation within Moz Pro to help you quickly access all areas of the tool. In the left navigation, you’ll have the option of toggling between Campaigns, navigating around a Campaign easily, and hopping straight into the research tools.
“Make a Suggestion” button
If you’ve ever been in the Moz tools and thought, “I wish I could tell Moz how I feel about this feature!” this one is just for you.
When you hop into a Campaign, you’ll notice a button on the top of your Dashboard that says “Make a Suggestion.” A click of this button will give you the power to tell us what you want to see. We love hearing from you and we’re always looking for ways to iterate and improve our product for you so that your job as an SEO is as easy as possible.
Outside of Moz Pro, other big things are happening
We launched the Moz Certification in April — an instructor-led, six-part course covering the SEO Essentials. The Certification brings six hours of online content that you can take at your own pace and includes exams to test your knowledge as well as and a LinkedIn badge to share your credentials with your network.
Client Onboarding Course
Outside of the Certification, we also have standalone courses on additional topics, including our newest addition: The Client Onboarding Course — perfect for when you’ve just signed a new SEO client and want to know what the next steps are. This course delves deep into internal communication processes, how to best get to know your new client, setting expectations—and even provides a new client questionnaire that Moz’s SEO experts have developed.
New Moz Local
As local search continues to evolve, we’ve been working to evolve our toolset in a number of ways.
The launch of the new Moz Local in June brought features like real-time profile management and sync, data cleansing, automated duplicate detection and deletion, and deep integrations with Google and Facebook. The new platform also provides the chance to manage your reviews and post to social networks, straight from the Moz Local interface! Check out how PAPYRUS saw a 42 percent increase in direction requests and a 26 percent increase in click-to-call requests after Wpromote harnessed Moz Local to optimize their business listings. This drove 90,000 more potential in-store shoppers annually and was celebrated by the US Search Awards!
And there’s more to come!
That’s just the tip of the iceberg. We have oodles of exciting more launches on the docket before the end of the year is through. Stay tuned!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
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Getting the right tool for the job on hand doesn’t have to be difficult. The best of the bunch is presented to you on a silver platter, and all you have to do is pick one or more. Your choice is going to match your needs.
New and improved software development tools and services are appearing on the market. So, finding what you need shouldn’t be difficult. The problem lies in the numbers. There are too many to have to search through, investigate, and test. There are many factors involved with what makes up a good tool, or the right tool. That fact complicates matters.
What if the best tools are placed right in front of you? It gets easier — as you’ll discover.
Web designers have long considered Elementor to be a smashing success. So much so, that it’s easy to forget that this open-source software tool was created with developers in mind.
It’s not all that surprising that open source tools and software development practices go hand in hand given the importance of extensibility and contributions to the package from those who know best — the Elementor team and your fellow developers.
Elementor’s full stack of software development solutions includes:
CSS Optimization and Custom CSS — where CSS files are externally loaded, compiled, and minimized for optimal load times; and custom CSS is easily incorporated into any page or Elementor widget.
CLI Integration — where tasks can easily be triggered with the Command Line
Request Parameters Ã¢Â€Â“where data can be tracked throughout a site, and
Rollback — where version control is simplified by allowing you to go back to earlier versions.
Elementor invites you to sign up and to contribute to their open source solution by submitting your ideas and accessing Beta versions to help the team find and fix bugs and resolve other issues.
2. And Co
If you believe the time you spend on invoicing is taking way too much time away from your development activities, AND.CO is the answer to your problem. AND.CO is a smart invoicing app that will create your invoices for you, notify you when they’ve been viewed or paid, and remind your clients when a payment is due or if it is overdue.
AND.CO even deposits payments in your bank. Since this software solution can utilize billable hours time tracking data as the basis for creating invoices, you don’t have to lift a finger from the start of the process until money is deposited into your account.
Since you can sync AND.CO’s mobile app across all your devices, you can stay on top of your billings and cash flow and even generate invoices when you’re out and about.
One of the joys of having a flexible and extensible open source tool at your fingertips is it often offers new and better features to work with; which is important for developers. Atom is precisely that type of a software development tool.
This open source desktop tool, running on an Electron framework, can be used on OS X, Linux, and Windows to develop cross-platform apps. Atom offers access to thousands of open source packages; making it not simply an extensible tool, but a super-extensible one; plus, you can create your own packages from scratch.
It also serves as a collaboration tool. When you are able to collaborate with other developers, wonderful things can happen, and Atom’s collaboration features make working with others to create code no more difficult than coding on your own.
Testim uses AI to author tests, execute them, and minimize the maintenance of automated functional tests. By doing so, you can use Testim to conduct thousands of tests over multiple browsers and get test results in minutes.
Testing can be conducted in the Testim cloud or on-premise. Signup for a free trial to see what Testim can do for you.
TMS Outsource proves the argument that outsourcing development tasks can have multiple advantages over performing them in-house. You’ll typically save money, partner with an experienced team of developers and project managers, realize on-time deliveries, and find yourself being able to focus more heavily on your core business responsibilities.
TMS Outsource personnel adhere to SCRUM development methodologies and are skilled in multiple coding languages.
Sending out invoices with InvoiceBerry instead of performing the tasks yourself is as easy as it gets. Select any of the professionally-designed invoice templates, insert your logo, the billing information, your client’s email, and let InvoiceBerry do the rest.
Customers can pay via PayPal, WePay, or Stripe, and you can always view unpaid invoices on the InvoiceBerry dashboard. Try this invoicing service free for 30 days.
What makes a good developer’s tool?
Developers are looked upon as being skilled, hardworking people and their ability to write good, clean code bears that out. Yet, these skilled developers don’t spend all their time writing code. They spend an appreciable amount of their time looking for and trying out development tools that best serve their purposes.
Development tools come in all types of forms and flavors. To name a few for example, there are code editors, GUI design tools, assemblers, debuggers, and performance analysis tools.
There are tools to support project management, source control, and issue tracking. They come along with cloud tools and prototyping tools.
Whatever the tool selected, it must be useful. It often has to integrate with other tools to perform its intended duties. Also, it needs to have a gentle learning curve.
As you can see, finding exactly the right tool isn’t always an easy task.
Fortunately, you don’t have to work your way through hundreds of tools or services. You can find what you need for a specific task or project, to streamline your project workflows, or to keep you doing what you do best.
One or two of the products or services described in this article could make your day. You can go a long way toward keeping your development efforts humming right along throughout 2019 and beyond.
The post Top developer tools and services that you should check out appeared first on Hongkiat.
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“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”
This timeless quote by Jim Rohn, one of my favorite motivational speakers, is true for every business in the world, including niche marketing.
There’s no shortcut to affiliate marketing success.
And, as Jim said, there’s nothing mysterious about it.
Yet, when you’ve never tasted success, you believe those who’re successful are hiding the real stuff from you.
That’s when you start making assumptions and asking useless questions instead of focusing on the proven path.
Questions about things that have no impact on your success or failure.
Things that you don’t need to copy from others.
Things that you don’t need to worry about.
I see newbie marketers do this all the time in NicheHacks Facebook Mastermind.
For example, what do you think about the question in the screenshot below? Do you think it matters?
Stuart’s response to this question sums up my point quite well.
But there are SO many other useless things people constantly worry about instead of focusing on the right stuff like understanding the needs/problems of your audience, creating problem-solving content, promoting content on the right platforms, etc.
In this post, I’ll list down all such questions and things, and tell you exactly why you should stop worrying about them.
Let’s dive in.
What You’ll Learn In This Article
Why most newbies ask the wrong questions
How to find the right publishing frequency for your site
The thing that most people don’t understand about long-form content
The only thing you need to succeed in niche marketing
1. Obsessing Over Exact Match Domains
BuyRunningShoesNow.com, BestEmailMarketingTool.com, BestDigitalCameras.com
These are examples of exact match domains (EMDs)
EMDs are domains that use the exact keywords they intend to rank for.
Till 2012, they gave you a better chance of ranking for your target keyword. As a result, hundreds of thousands of cheap one-page niche websites with thin and useless content used to rank for high competition keywords just because they used an EMD.
But Google plucked this loophole and completely nullified the impact of exact match domains with an algorithm update.
Today, EMDs don’t matter anymore and have no impact on your site’s success in terms of SEO.
Why, then, do you think people keep asking questions like the one in this screenshot (also read the response to the question which hits the nail right on its head)
Does that mean EMDs hurt your ranking? No
They’re completely irrelevant.
They neither improve not hurt your rankings.
They’re not a factor to consider.
Although EMD sites with thin content and shady backlinks are often penalized faster because EMDs sound spammy as well.
If you have an EMD site but publish great content and give your audience what they want, your site will do great. Having an EMD won’t stop you from ranking (but it’ll be harder to get backlinks to an EMD site because, once again, EMDs sound spammy and high-quality sites are often reluctant to link to them)
But if the content is poor, thin, copied or spammy, an EMD won’t be enough to move the needle for your site’s rankings. And unfortunately, most EMD sites are cheap and spammy because they’re mostly run by people with the wrong mindset about marketing.
They just want to rank based on their domain and make quick money with ad clicks or hard-selling product reviews.
It doesn’t work anymore.
Choose a brand name as your domain that’s memorable and connects with your audience. It can include your target keyword as well. But it needs to be short, easy to remember and sound like a brand name.
ProBlogger, Backlinko, AuthorityHacker, SmartBlogger, etc. are all top blogs with brandable domains that include their target keyword/niche as well.
NicheHacks, for example, is an easy to remember brand name.
Imagine if Stuart had used an EMD like ProfitableAffiliateNicheReports.com.
Not a pretty name, right?
Plus, it also limits the scope of the site.
With a brand name like NicheHacks, we’re open to writing about everything that comes under the umbrella of digital and niche marketing.
Talking about brands, there’s another useless thing people waste a lot of time thinking about.
Let me explain in the next point.
2. Spending a Fortune on Logo Design
A site’s logo is a big part of its brand identity.
Every legitimate and high-quality niche site has a good logo.
But should you spend hours and hours designing an amazing logo or spend thousands of dollars on fancy designers to make one for you?
Never, especially when you’re just starting out and have no money.
You don’t need a masterpiece. A simple clean logo is good enough to start.
Having even the best logo in your niche has absolutely no impact on your site’s success or its money-making potential.
As long as it isn’t plain bad, you’re good to go.
Logos don’t make great brands.
The value you offer ultimately makes your logo look good.
There are countless examples of this.
Look at Google’s logo when they first started the company as their Stanford University graduate project.
This is what it looks like today
In all those years, it only got a bit cleaner.
There’s nothing fancy about it.
This logo isn’t the reason why Google is a top company. It’s their work.
The logo was just good enough to start, and they did.
Look at SmartBlogger, a blog that earns way more than a million dollars every year.
Do you think Jon Morrow, the owner, spent too much time thinking about the logo?
Here’s another leading blog with a stupidly simple logo.
Do you think you can make something similar for your site?
None of the sites or businesses I’ve shared became successful because they had a great logo.
It’s the other way around.
Their logos look classy because they are just great sites.
So here’s what you should do.
Stop overthinking your logo design and simply hire a designer from Fiverr with a good reputation and ask him to create a simple logo for you (make sure it’s not copied because that’s one of the risks on Fiverr).
If you’re totally broke or like doing things yourself, create a logo yourself using Canva.
A clean logo is good enough.
Speaking of design, there’s another useless thing that people overthink.
Let me explain in the next point.
3. Trying to Find a Magical WordPress Theme
There’s no denying the importance of a clean and clutter-free WordPress theme that makes it easy for your visitors to read your content.
But can a theme make or break your niche marketing business when you haven’t even published a single post?
Not at all.
WordPress themes don’t solve your readers’ problems, your content does.
Themes don’t make you money, your monetizations strategy does.
Themes don’t make your site successful, achieving your business goals does.
When you overestimate the importance of a blog theme and believe that a certain site makes more money because of its theme, you ask questions like the one below (notice what Stuart says in response).
I’m not saying your site’s design isn’t important.
But getting it right doesn’t require any rocket science especially when you’re just starting a site.
You just need to see three things in a good theme to get started.
It must be secure and developed by a reliable company
It must be f ast and optimized for mobile users
It must have a clutter-free design
You can find free and premium themes that offer all these things.
In my opinion, simply start with free themes like Twenty-Seventeen or Twenty-Nineteen, the default WordPress themes. They are fast, clean, well-optimized, and responsive themes that are good enough for any new blog.
Install them and focus on the real work that’ll make you money.
Once your site starts getting traffic, and you’ve grown to a certain extent, you can start experimenting with different theme changes.
But don’t waste your time on this at the start.
Look at the clean, simple, and basic design of MakingSenseOfCents. Do you see anything complicated or fancy in it?
This site makes more than $100K per month.
It makes money because it publishes useful content and sells products that solve problems.
All with a simple blog design.
4. Looking for WordPress Plugins To Make You a Fortune
Plugins are among the best things about WordPress and most newbies love playing with them.
There’s a WordPress plugin for almost everything you want to do on your site.
I remember I used to spend hours trying different plugins and it made me feel really resourceful.
But here’s the problem.
Plugins can add functionalities to your site but there are no magic plugins that can automatically make you money or turn a useless site around.
Content gets shared when it’s share-worthy.
When it offers insanely useful advice, connects emotionally with the readers, or gives them new knowledge that they’d like to share with their friends.
A good plugin only facilitates social sharing but it can’t force people to share useless content.
The same goes for email marketing and blog comment plugins.
To get started, you need a few basic plugins for website security and SEO.
The rest are all additional features that can be added when needed.
5. Sweating Over Keyword Density
“How many times should I use the primary keyword in my content?”
“Is X% keyword density okay to rank on page 1?”
“Page XYZ ranks high because it uses the target keyword X number of times”
Seriously, I don’t know when people will realize that Keyword Density is an outdated and irrelevant concept.
Google will not rank you anymore just because your content has a certain keyword a certain number of times.
So stop asking the wrong questions (like the one below)
Source: NicheHacks Mastermind
This is not how Google works now.
Its algorithms have evolved and the only thing it now considers while determining the search ranking of a page is whether the page/content answers the search query of its users.
In fact, user experience has always been Google’s number 1 priority. Over the years, it has just got better at judging it.
Have a look at what Google’s core philosophy says about user experience.
Your sole focus should be on creating content that answers the questions of your audience.
When you do that, your target keywords will feature naturally in it.
On the contrary, if you try using the target keyword too many times so that you can rank for it, you might get penalized for keyword stuffing.
I’m not saying keywords aren’t important, they are. But they’re not a factor that you should think about separately from your content.
You’re going to use relevant keywords anyway if you focus on answering the queries of your audience.
Your mindset needs to shift from writing for Google to writing for users.
Which brings me to another important point.
6. Losing Sleep Over Keyword Placement in Title
As I said, Google ranks pages because it feels they’re useful for its searchers.
It doesn’t rank them just because they’ve used a keyword in the title or body text X number of times.
Look at the screenshot below and tell me how many times does my search query feature in the top results.
I searched for a long-tail keyword “how to maintain fishing rod”
And not even 1 page in the top 10 use the exact keyword in its title.
In fact, most of the results didn’t even use the word “maintain”.
But they still made it to the first page? Why?
Because Google is intelligent enough to know what the searcher is looking for and realizes that these pages answer the query well enough.
Does this mean you should never use your keyword in the title?
No, I’m not saying that.
Using your main keyword in the title is still useful because it catches the searcher’s eye and gives you a good chance of getting a click.
If you can create a title that reads naturally and still has the keyword, great.
But if you can’t, don’t push it in just because you think it’ll improve your chances of ranking for it.
If your content is relevant, you’ll still rank.
7. Relying on Content Word Count To Dominate Search Rankings
Ah! this is one of the most misunderstood concepts that stop newbies from being successful.
Over the last few years, most marketing blogs, including Nichehacks, have strongly advocated the use of long-form content.
It works really well for us.
You must’ve seen this study about content length as well (we’ve shared it several times)
It found that the average length of the top 10 Google Search results is around 2000 words.
But correlation does not mean causation.
Newbies confuse long-form content with word count.
It isn’t about the number of words at all.
Long-form content creation is about answering the query of your readers more comprehensively than any of your competitors.
The top-ranking sites do that on a regular basis.
In doing so, their content naturally ends up with more words than the other sites.
But word count isn’t the driving factor here.
Take as many words as needed to give your readers the best resource on your topic.
But don’t add words just to reach a certain word count.
Because useless fluff will reduce the quality of your content and negatively impact the user experience.
Plus, it’ll make your content boring and less persuasive which means it won’t be able to drive conversions.
And you’ll end up like this guy who probably only focused on churning out articles with a certain word count.
That can be done even if your word count is lower than your competitors.
It only has to be more useful than your competitors.
So stop over-estimating this factor.
8. Running After High Traffic Commercial Keywords All the Time
Commercial keywords are search queries with buyer intent. These are the terms that people search when they’re looking to buy a specific product.
For example, “buy Asus gaming keyboard”, “buy Bluehost hosting”, “ClickFunnels pricing 2019” etc.
Ranking in the top 10 for a high traffic commercial keyword means you can attract visitors who’re ready to buy the product you’re promoting.
As a newbie, it’s really tempting to target only commercial keywords because they’re the ones that apparently make you money.
In fact, most newbies do that.
They publish product reviews, comparisons, and hard sales content only to target such keywords.
But they rarely make any money.
Because commercial keywords have a lot of competition.
To rank for such keywords, most sites publish product reviews only. But it’s really hard to get backlinks to product reviews since most high authority sites see no value in linking to an affiliate product review.
As a result, sites that publish reviews only struggle to rank for high traffic buyer intent keywords even if they publish insanely detailed content.
The belief that you can publish hard sales content only and make money is fundamentally flawed and almost always leads to failure.
What’s the right strategy?
Creating a content funnel.
A content funnel is comprised of different kinds of content for different types of traffic.
It has three main funnel stages:
Top of the Funnel Content (TOFU)
Middle of the Funnel Content (MOFU)
Bottom of the Funnel Content (BOFU)
Here’s how a typical content funnel looks like.
Source: Shopify Blog
Top of the Funnel (TOFU) is made up of informational content that targets broad topics and long-tail keywords.
The objective of TOFU content is to attract people who’re seeking information about the problems your product solves.
For example, TOFU content for a site promoting digital cameras and accessories can include topics like
17 Ways To Capture HD Photos With an Ordinary Camera
11 Poses That Capture You In a Positive Way
7 Easy Ways To Look Pretty In Photographs Even If You’re Not Photogenic
Middle of the Funnel (MOFU) content targets people who’re aware of the problem and are currently evaluating different products. The content you publish in this stage of the funnel mostly promotes the features of your product with case studies and specific how-to tutorials.
Here are a few possible titles
11 Steps To Capturing HD Photos With Canon Digital Camera
How Diana Grew a 6-Figure Photography Business Using Her Smartphone Camera
Bottom of the Funnel (BOFU) content targets buyer intent keywords where the audience is actively looking for a certain product. This is the stage where you publish product reviews and hard sales content.
Successful affiliate sites that rank for high traffic commercial keywords do so because of a holistic content marketing strategy.
They drive traffic and build their audience by publishing TOFU, MOFU, and BOFU content in a strategic manner.
Their TOFU content funnels traffic to the MOFU stage, and from there the traffic is sent to the BOFU stage where it converts into buyers.
If you publish BOFU content like reviews and comparisons only, you won’t be able to complete with the sites that follow the complete content marketing funnel.
Therefore, don’t waste your time focusing only on commercial keywords because it won’t work. Adopt a 360 content approach to build a long-term and sustainable content strategy.
09. Spending Hours To Craft Witty Content No One Understands
Let me tell you a secret.
No one takes your content seriously.
Your readers don’t have time to understand the between-the-lines messaging in your content or enjoy the witty language of your headlines.
So stop wasting your time trying to craft a masterpiece every time you start writing a blog post.
People want solutions to their problems. Give them what they want in plain, simple, uncomplicated language.
So many marketers unnecessarily doubt themselves and believe their writing skills aren’t great.
Like this NicheHacks Facebook Mastermind member (whose writing skills are clearly good enough)
Your writing doesn’t need to be great to make sales.
It just needs to be good enough (grammatically correct and focused on the solutions)
I’ve written a detailed article on how to write a blog post that goes into a lot of detail of how you can craft content that’s good enough.
If you’re unsure about your grammar skills, use Grammarly, a free tool that autocorrects your content.
When it comes to selling, a simple and to the point approach always works better than complicated content.
You can achieve that even with basic writing skills.
So stop doubting yourself and start writing.
10. Trying to Find the Perfect Publishing Frequency
Here’s one of the favorite newbie questions about niche marketing
“How many posts should I write every week? 2,3,5?”
“What is the best publishing frequency?”
“I can’t commit to writing 5 articles a week. Can I still make money online?”
Instead of answering these questions, let me ask you something.
Are you in the online marketing game to make more money, work less, and enjoy more free time doing things you love?
Or you’re in it to ride the content hamster wheel?
The only reason you’re losing sleep over publishing frequency is that you believe you need to churn out articles on l the latest happenings around you.
You’re focused on trending content that usually has a very short life.
Let me make this clear.
You cannot outperform your competitors based on publishing frequency because they are spending hundreds of thousands of dollars on content creation, content promotion, and lead acquisition.
No matter how many articles you publish, they’ll publish more.
The only way to claim your share in a niche is by publishing evergreen content.
When you do that, you don’t need to join the rat race. You can focus on the core questions and needs of your audience, publish the best content in your niche, follow your own frequency, and still dominate search results.
Backlinko is a great example of this.
It is one of the top sites in the SEO niche and has thousands of backlinks and hundreds of thousands of monthly visitors.
Look at the number of backlinks pointing to it.
Do you know how many posts Backlinko has in all these years?
Less than 50.
But it dominates every high traffic keyword in the SEO niche.
Because it publishes the best and the most comprehensive content on every topic it addresses.
Backlinko has no fixed publishing frequency, And it has been this way since the start.
Another six-figure blog, SmartBlogger, publishes 1 post/week (sometimes not even that)
At NicheHacks, we publish 1 post per month.
But if we don’t have anything good to write about, we stay quiet.
The point here is simple.
There is no magic publishing frequency.
Nobody can tell you how many posts you should publish in a week or a month.
To find the right approach, understand the problems of your audience, list down their most burning questions, turn every question into an article (or a series of articles) and create the most comprehensive and detailed content about it on the web.
This will take time and it won’t allow you to publish 5 pots per week.
But guess what, it doesn’t matter.
As long as you’re creating value-driven content (and promoting it in all possible ways) you’ll generate traffic to your site even if you don’t have a fixed publishing frequency.
11. Wasting Money on Cheap Fiverr Link Building Gigs
Have you ever used a Fiverr Gig like the one below?
This one’s offering 15000 genuine backlinks for just $5!
What’s even more shocking is that it has almost 10,000 reviews and 27 order in the waiting line.
In case you didn’t know, all such services give you cheap PBN links that can be fatal for your site’s search rankings.
They can get you penalized so hard, you won’t be able to recover from it.
Plus, there can be other unusual consequences of using Fiverr.
Look what one NicheHacks reader had to go through.
Yet people still order such gigs because the thought of getting 15000 backlinks for $5 is just too tempting.
The same goes for gigs offering bulk social signals, reviews, comments, etc.
They’re all easy ways to get your site penalized.
They might work for a few days but they’ll eventually get you in trouble.
So stop paying for them and instead focus on genuine link building techniques that remain effective for years.
12. Obsessing Over Google’s Algorithms and Looking for Loopholes
If you’re one of those wannabe marketers who’re always looking for loopholes in Google’s algorithms so that you can make quick money, you’re walking on thin ice.
Google is one of the world’s most innovative companies and even when there are flaws in its algos, it overcomes them pretty quickly.
If your business relies completely on taking advantage of Google’s flaws, you won’t go far.
The right way is to stop obsessing over what Google does.
Think of your audience, their problems, their needs, and their preferences.
if you align your business with the needs of your audience, Google will automatically start favoring you.
Because at the end of the day Google also wants to satisfy its users.
So stick to the genuine white-hat stuff and diversify your traffic sources instead of putting all your eggs in Google’s basket.
13. Trying To Make Everything Perfect Before Taking the First Step
The last point in this post is the most important one.
Many talented people never achieve anything significant in life because they keep waiting for things to be perfect.
That never happens.
We live in an imperfect world and there will never be a time when everything becomes the way you want.
No matter how unsure you are about your skills, your schedule, your abilities, your knowledge, or anything else, just start taking action on what you already know.
Keep improving with time.
This is what all successful people and brands do.
No one’s perfect on day 1.
You don’t need to be perfect to make money and live a good life.
You just need to put in the hours and do work that’s good enough.
Are You Ready To Be Successful?
Your audience, their problems, and their needs are the only things that should matter to your business.
Everything else is a distraction.
Stop holding yourself back because of useless things that have nothing to do with your success or failure.
This is just another form of procrastination.
Shed the doubts, and start taking action.
Success is waiting for you with open arms.
The post 13 Useless Things Newbie Marketers Worry About That Have Zero Impact on Success appeared first on NicheHacks.
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Are you looking to create a custom WordPress theme from scratch? Previously, you had to follow the WordPress codex and have coding knowledge to build a custom theme for yourself. Luckily things have improved and now anyone can create a completely custom WordPress theme within an hour without coding knowledge. In this video, we will show you how to easily create a custom theme without writing any code using Beaver Themer.
To start this guide you will need to purchase Beaver builder with their Beaver Themer addon. You can go to the Beaver Builder site here:
Once you have that purchased you would want to go to your WordPress site and upload the plugin under Plugins, Add New, and click the Upload Plugin button on the top left of the page with the plugin active, we will install the theme we will be using on the site, for this tutorial we will be using the Astra theme:
With the Astra theme we will set up the basic layout we’re wanting for the page such as showing no sidebar for the default and any custom page setup you would prefer. Next, go under Beaver Builder, Add New, title your design, and set it to themer layout and choose the section you want to modify.
You will now have the option to customize the design and style of your theme from a sticky header to changing the header to a specific location or adding a rule for how it is displayed. With that set up you can click the Launch Beaver Builder button to bring up the drag and drop interface of Beaver builder to customize the theme to what you’re wanting.
Beaver Builder included header and footer options as well as content areas for different types of posts. Singular being the default for post and page content so to edit the content you would edit your singular template. This template is where you would modify your content display, post title, and comments area, while the archive template is where you would modify the posts page.
If you liked this video, then please Like and consider subscribing to our channel here for more WordPress videos.
Feel free to take a look at the written version of this tutorial here:
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For people who work from home, the home office is an area that must be detached from the rest of the home. It is a place where productivity and creative ideas must be allowed to roam freely, where work can be done without distraction or interruption.
Therefore it is no wonder that many will put effort into turning that corner of the home into a home office that is conducive for work, rest and pondering.
In this collection, I have amassed 30 beautiful home office setups. Some of them are created to be close to nature; others are minimalistic. While some get to play with big wide spaces, there are some that make do with whatever small area they can play around with, and they do it cleverly. There is something for everyone here.
#1 – An Invigorating Home Office Setting
This home office gives out a simplistic design with the fresh color of yellow giving out a bright and sunny hue. Also the excellent cable management makes it look clean and organized.
Source: Andrew Breja
#2 – “The Brain” – A Private Office
Simply known as “The Brain”, this private office was made for a filmmaker to inspire “ideas”. It looks like a place where masterpieces come to be materialized.
Source: Olson Kundig
#3 – Motorcycle Shop Turned Office
Owned by none other than David Karp, founder and CEO of blogging platform Tumblr, this house offers little to no distractions – not what you’d expect from someone who’s tech-savvy. And check out that beautiful Honda in the room.
#4 – Once Factory, Now Office
Bet you won’t believe me if I tell you that this is an office located right in the center of an abandoned textile factory — a contrast to the cluttered conditions in a factory environment.
#5 – Hall Residence
How stunning is this vintage office? From the beautiful golden wallpaper to the wooden furniture and chandelier, it really sets the tone for a lovely and refreshing atmosphere.
Source: Impressive Interior Design
#6 – Renovated Farmhouse Office
This house in Northern Italy combines a minimalist yet modern design while preserving the feel of a farmhouse. One is sure to feel right at home no matter what.
#7 – Sunny Side Office
A comfortable home office design with beautifully made custom furniture made from recycled building materials with large window panes.
Source: Jeremy Levine
#8 – Persian and Asian Inspired Office
Inspired by Persian and Asian prints, this home office was built with a family setting in mind. The long banquette on the wall and beautiful wooden furniture gives a soothing feeling to the atmosphere.
Source: Aspire Metro
#9 – Open Air Home Office
Why settle with a view of a tree when you can have a tree grow ino your office? This design is guaranteed to make every environmentalist happy.
Source: Soopakorn Srisakul
#10 – Loft 24/7
Another nature-friendly office in a stunning setting: a beautiful book case, wooden panel walls and floor, surrounded by greenery. It is the loft of many dreams.
#11 – Big Open Spaces
At first glance, one might mistake this as a very sophisticated-looking office but it is actually a home! With its spacious walkways and bright atmosphere, it is the perfect place to think and be productive.
#12 – A Bachelor’s Home Office
This home office for famous internet celebrity Julian Smith screams as the “Perfect Bachelor Pad”. This place is guaranteed to make you rock whatever beats you listen to with its hanging subwoofers and speakers!
Source: Julian Smith
#13 – Mazzali Living and Office Area
This Mazzali living and office area in Italy complements its white background and ceiling with brightly colored bookshelves and furniture.
#14 – Urban Cabin “Treehouse” Office
This home office can easily be mistaken as a comfy “treehouse“. With a very spacious terrace that is surrounded by trees, this setting makes it hard to work because it’s so perfect to relax in!
Source: Jeremy Levine
#15 – The Office of Floating Shelves
The office of floating shelves maximizes this otherwise small room by having its shelves held afloat with hanging rods. It’s simple yet elegant and very practical.
Source: Jeremy Levine
#16 – Table By The Stairs
If you’re looking for a picture that describes “minimalist” then look no further than Per Vestman’s home office. With nothing more than his computer, a white desk and a painting and bike by his side, this is definitely a “less is more” theme.
Source: Jeremy Levine
#17 – Converted 1940’s Office Building
This office building was once converted into a condo then back to an Oofice again. This office aims to preserve the look of the 40’s with its simple yet minimalistic furniture. wall design and light fixtures.
Source: Shyama Golden
#18 – Flexible Space with Recycled Wood Flooring
With the amount of space in this room, it can be transform to anything from an art studio, office space to a family room to sit and relax in. The flooring is also eye-catching.
Source: Jeremy Levine
#19 – Montmarte Flat Office
Another simple yet comfortable setup, the MontMarte flat is an overall white office with a striking red chair to give an eye-pleasing contrast.
Source: Nicolas Millet
#20 – Office with A Retractable Glass Roof
Love the night sky? Unwind from the stress of the office with this retractable glass roof design.
Source: Carter Jonas
#21 – Distraction-Free Home Office
Here’s another room that sets a perfect example of being “less yet more”; keep the distractions at bay and you might be able to find new ideas pouring in.
#22 – Cozy Interior
A home office that is obviously designed by and for an interior designer. This room has everything interior designer’s needs as well as a beautiful fireplace for more coziness.
Source: Alex Campbell Photography
#23 – Hackney Shed
You have all your basic essentials for work, a library, a comptuer, power outlets that work, right in the middle of nature. This is more than a shed, this is a home for ideas.
Source: Office Sian Architecture
#24 – Postmodern Toronto House
At first this could be mistaken for a library, but this two-storey Toronto home is the perfect spot for either study or work while being surrounded with books. Truly a book lover’s dream office home.
Source: Architectural Digest
#25 – Office Nook
Another comfortable “sanctuary”, this room keeps it light with its descending shelves, wall color and table and chair setting. Check out the beautiful flooring and the curtains as a “barrier” between office and home regions.
#26 – The Den
Having a foosball table in your office might be distracting, but not for someone who works in a creative field. Wooden tables and white walls with good natural lighting will definitely make anyone more focused in their work!
Source: Callum Chapman
#27 – A Balanced Home Office
One side is for work, the otherside leisure – basically what a productive office should look like.
Source: Kyle Anthony Miller
#28 – Ultra Minimalist Office
This setup has nothing but two workstations. May work for this graphic designer, may not work for others but to each its own, right?
Source: Marian Kadlec
#29 – A Designer’s Personal Space
The home of Vadim Sherbakov, art director and designer is bursting with creativity while avoiding a too jumbled state. With neatly aligned workstations atop a wooden table, and a wooden shelf filled with personal favorites.
Source: Vadim Sherbakov
#30 – The Attic Office Of A Photographer
Simple and clean, this home office has a mix of vintage and modern design. The skylight lets in natural light which may be helpful for the photographer’s work.
Source: Iigia Ribeiro
Did we miss your favorite home office setup? Please tell us in the comments, we’d love to have a look!
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You’re probably already familiar with Google My Business.
If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google.
That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above.
Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.
What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you.
Best of all, very few marketers are even leveraging these features.
What’s one of the easiest ways to generate more sales?
By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales.
Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers.
By following your business, they can get first-time deals and always keep in touch to see when new deals are posted.
Not only will this bring you new customers but also repeat customers because people will be notified every time you have new deals.
To set up a welcome offer, open your Google My Business app and tap on your profile. Under “Turn followers into customers,” click on ‘Create Welcome Offer’ and hit ‘Create.’
You can enter the following information in your offer:
Title (30% off oil changes)
Coupon Code (Optional)
Terms and Conditions (Optional)
Once finished, you can preview your message and publish. For notifications on new followers, and editing or deleting offers, you can read more on Google Support.
Generate leads in just a few clicks
Google is now adding a “Request a Quote” button in your business listing which was discovered by Joy Hawkins and can also be seen on mobile when searching branded terms.
This is happening with businesses that have the Google My Business messaging feature on.
To enable messaging, open the Google My Business app and go to your listing.
Navigate to Customers -> Messages and turn on!
People will now be able to ask for quotes on cars, insurance, and pretty much any service out there.
You can even review these quotes and reply to them within the Google My Business App and connect with your customers easily for a quick sale.
Make sure you claim your URL
Businesses can now claim a Short Name and URL for their listing.
If you haven’t claimed your URL, make sure you do so before it gets taken by someone else.
Don’t get too crazy though as you can only change your short name three times per year. You can enable this by navigating to your locations page, click “Info” on the left-hand side, and see “add short name”.
You may not think this is a big deal, but if you have used Google My Business before, then you know it’s not easy to share your profile on business cards, emails, and text messages without posting a huge URL.
With short names, your landing page will show as g.page/businessname and can be easily shared.
A business can choose a name between 5 and 32 characters and it can contain the business name, location, and more. People can still flag a name for impersonating another business or if the name is offensive, fake, spammy, or contains inappropriate terms.
So, remember not to violate any policies with your name.
I recommend doing this as it will make it easier for your customers to refer back to your profile where they can read updates, post, make reservations, read/write reviews, and more!
And eventually, people will be able to search short names in Google Maps to find the businesses they love.
Google is now letting customers order food from restaurants and stores via Google Assistant, which is delivered through DoorDash, Postmates, Delivery.com, Slice, ChowNow, and Zuppler, with other partners possibly coming soon.
Users can click on Order Now on the listing and can choose pick-up or delivery and if they want to order ASAP or schedule for later. Payment happens through the default payment on Google Pay. If they do not have one, they will be able to add credit card information through this too.
Additionally, customers can order food by using Google Assistant by saying “Okay Google, order food from [restaurant].” If the user has ordered before, it will let them see past orders.
Updating your menu online, as well as delivery service carriers and their apps will help get you started on this.
You’ll want to make sure your menus are consistent through all your service carriers to get the best orders to your hungry customers.
And of course, I know there is a good chance you don’t have a restaurant or aren’t in the food delivery business, but expect to see more ways Google My Business gets integrated with Google Assistant.
It’s better to be early than late.
And speaking of food, Google has also added the popular dish tab on your menu which features images and menu items that people love the most.
This scans reviews and images on your Google My Business profile to find the most commonly mentioned dish and adds it to your popular dish tab. Of course, if anything is wrong, you can suggest edits to these.
This helps if there are dishes without names, wrong names, or typos can be fixed.
Auto-generated posts based on reviews
Look, you are busy, but you have no choice but to create content.
Google has given you easier ways to generate posts… in essence, they are now creating auto-generated posts for you.
These recommended posts are suggested through customer reviews on your Google My Business profile and are similar to their Small Thanks program, which tried to get you to highlight reviews given by previous customers on social media and even being able to print it out and display it on your business walls.
You are probably wondering why should you use it, right?
This helps keep people engaged in your profile if you haven’t posted on Google My Business in a while and gives you fast and easy publishing. It even gives you options to customize backgrounds with images and colors.
This will pop up on your Google My Business dashboard and all you have to do is hit “Create this post”.
There’s no real way to pick other reviews for Suggested Posts, but you are always welcome to create your own. This is just a simple feature created to help engage your audience more.
Boost your conversions by controlling your images
Businesses can now set a preferred profile cover photo in your image carousel and have a place for logos at the top-right of your profile next to the business name.
This is an additional feature to the regular NAP (Name, Address, Phone Number) as well as business hours and will be prominently featured.
You can easily create offline material
Google is launching a website where businesses can order and get custom promotional items such as stickers and posters to advertise their business. This is in hopes that it will entice customers to follow places on your profile, add reviews, and create bookings.
You can even order signs like ‘follow us on Google’ and more for free (one shipment per location).
For posters, you can use the editor to create your own type of poster that can be downloaded and easily printed by yourself or a local printing company. If posters aren’t your cup of tea, you can even share these on social media.
This is currently free as it is a downloadable offer, but you may want to pay to have someone print this out in poster size or as stickers to put on your business windows.
Just think of it this way, people put Yelp signage everywhere because it works. Chances are, it will work on Google as well.
Google launched Place Topics which uses data based on reviews to help give information on what previous customers think about your business.
This can help users see themes of reviews at a glance for businesses and it’s all automated.
It’s kind of like a tag cloud.
This does mean that you cannot generate these yourselves or edit them. So, if you don’t have one, you may not have enough reviews.
Also, if you have a negative one, there’s potentially no way of removing this unless you get the review removed. So, make sure your happy customers are leaving reviews is very important.
Possibly entice them with a 10% discount the next time they come… assuming you aren’t breaking any policy guidelines.
Q&A Auto-Suggest Answers
This feature that Google updated uses previous answers to questions and Google My Business Reviews to answer new questions on the spot. As you start writing the question, different answers start to pop up to give you the best match.
So how can you make sure people get the most accurate answer?
Similar to place topics, encouraging your customers to leave detailed reviews of their experience really helps. The more detailed the review is, the better the question gets answered.
Of course, people who are searching for answers can potentially see negative reviews such as prices are too high, service takes long, very long waits on weekends, and more.
In other words, always encourage positive reviews from your loyal customers.
If you haven’t used Google My Business before, you should check it out. With their updates and new features, it is now easier to generate sales and collect leads.
In the future, you’ll see a much deeper integration between Google My Business and Google Assistant. This is going to be important as 50% of the searches will soon by voice searches according to ComScore.
Make sure you are leveraging all of these features and releases Google is launching because it doesn’t cost you money and if you get in early enough, you’ll have an advantage over your competition.
So are you using Google My Business to it’s fullest extent?
The post How to Generate More Traffic with Google’s New Features appeared first on Neil Patel.
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Whether you want to check out some new music videos or find the latest tutorials on a subject, the first place that generally pops to mind is YouTube. However, there are some really cool YouTube tricks and features that most users don’t know about.
So, this post intends to highlight 6 basic YouTube features that’ll optimize your experience and make the platform even more enjoyable and effective for the users.
Recommended Reading: Useful YouTube Keyboard Shortcuts You Should Know
1. Share video starting at a specific point
If you want to share a YouTube video in a way that it starts from a certain point, you can do so in a couple of simple steps.
Just pause the video at the point from where you want the other user to start watching it and right-click on the video screen. A menu will appear from which you can choose Copy video URL at the current time. The copied link will open the video starting from that specific time.
2. Auto-replay videos
There are times when you get obsessed with a YouTube video, mostly a song that you would want to listen to again and again. So instead of hitting replay every time the video ends, there is an option in YouTube that allows you to auto replay any video.
All you have to do is to right-click on the video that you want to auto replay and from the menu that appears choose Loop. Now the video will keep replaying automatically till you go to the same option and click on it again to uncheck it.
3. Play videos in HD by default
For most videos on YouTube, the video quality has been set at the lowest definition by default so they can easily run even on a low internet speed. But if you’re really confident about your internet’s efficiency, you can customize the system to always play videos in an HD format.
For this, you need to grab the extension called Magic Actions for Youtube available only for Google Chrome and Firefox, enable the option Auto HD in the extension and select the suitable resolution for your YouTube videos. You can also set the mouse wheel to scroll up (and down) the volume of the video.
Read Also: How To Disable YouTube Video Autoplay
4. More accurate video search
There are millions of videos on Youtube. So trying to find that specific Youtube video you want to watch is an adventure in itself. In this quest, you might find yourself crawling through dozens of pages hoping to find the video you actually want to watch.
If you don’t want to go through all this hassle, then simply add allintitle: before the keywords you are using to search for the video. This basically gives you only those videos that include the chosen keywords.
5. Omit specific keywords in search
You can opt for specific keywords to be in the search, or out of it. Let’s say you are searching for a tutorial about ‘register domain’; using the most conventional search form you will find tons of videos about how to register a domain using Godaddy.
Now let’s think that you’re looking for some tutorials on domain registration and you want to exclude the results that show videos from GoDaddy (because you’ve already watched them, or for any other reasons), you can exclude the keyword from your search results i.e. keyword -excluded keyword
And in our case, you can type in this Register domain -Godaddy
6. Check video playing speed
YouTube users know very well the race between the red and the grey bar that stems from slow buffering of a video that you’re watching. So to avoid the annoyance, you can always take a speed test to know if there’s a problem with the video or your own internet connection.
All you have to do is to right-click on the video and in the menu that appears choose Stats for nerds (really funny YouTube). An information box will appear in one corner of the video screen that will give you your internet’s connection speed, network activity, and buffer health.
Apart from the connection speed, this information box will show you many other stats regarding the video i.e. Video ID, Frames, Optimal resolution, and Codecs, etc.
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Posted by KameronJenkins
How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there’s an argument against our jobs at every turn.
In today’s Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Hey, everybody. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and today we’re going to be going through five common objections to SEO and how to respond. Now I know, if you’re watching this and you’re an SEO, you have faced some of these very objections before and probably a lot of others.
This is not an exhaustive list. I’m sure you’ve faced a ton of other objections, whether you’re talking to a potential client, maybe you’re talking to your friend or your family member. A lot of people have misunderstandings about SEO and that causes them to object to wanting to invest in it. So I thought I’d go through some of the ones that I hear the most and how I tend to respond in those situations. Hopefully, you’ll find that helpful.
1. “[Other channel] drives more traffic/conversions, so it’s better.”
Let’s dive in. The number one objection I hear a lot of the time is this other channel, whether that be PPC, social, whatever, drives more traffic or conversions, therefore it’s better than SEO. I want to respond a few different ways depending.
Success follows investment
So the number one thing I would usually say is that don’t forget that success follows investment.
So if you are investing a lot of time and money and talent into your PPC or social and you’re not really doing much with organic, you’re kind of just letting it go, usually that means, yeah, that other channel is going to be a lot more successful. So just keep that in mind. It’s not inherently successful or not. It kind of reflects the effort you’re putting into it.
Every channel serves a different purpose
Number two, I would say that every channel serves a different purpose. You’re not going to expect social media to drive conversions a lot of the time, because a lot of the time social is for engagement. It’s for more top of the funnel. It’s for more audience development. SEO, a lot of the time that lives at your top and mid-funnel efforts. It can convert, but not always.
So just keep that in mind. Every channel serves a different purpose.
Assists vs last click only
The last thing I would say, kind of dovetailing off of that, is that assists versus last click only I know is a debate when it comes to attribution. But just keep in mind that when SEO and organic search doesn’t convert as the last click before conversion, it still usually assists in the process. So look at your assisted conversions and see how SEO is contributing.
2. “SEO is dead because the SERPs are full of ads.”
The number two objection I usually hear is SEO is dead because the SERPs are full of ads. To that, I would respond with a question.
What SERPs are you looking at?
It really depends on what you’re querying. If you’re only looking at those bottom funnel, high cost per click, your money keywords, absolutely those are monetized.
Those are going to be heavily monetized, because those are at the bottom of the funnel. So if you’re only ever looking at that, you might be pessimistic when it comes to your SEO. You might not be thinking that SEO has any kind of value, because organic search, those organic results are pushed down really low when you’re looking at those bottom funnel terms. So I think these two pieces of research are really interesting to look at in tandem when it comes to a response to this question.
I think this was put out sometime last year by Varn Research, and it said that 60% of people, when they see ads on the search results, they don’t even recognize that they’re ads. That’s actually probably higher now that Google changed it from green to black and it kind of blends in a little bit better with the rest of it. But then this data from Jumpshot says that only about 2% to 3% of all search clicks go to PPC.
So how can these things coexist? Well, they can coexist because the vast majority of searches don’t trigger ads. A lot more searches are informational and navigational more so than commercial.
People research before buying
So just keep in mind that people are doing a lot of research before buying.
A lot of times they’re looking to learn more information. They’re looking to compare. Keep in mind your buyer’s entire journey, their entire funnel and focus on that. Don’t just focus on the bottom of the funnel, because you will get discouraged when it comes to SEO if you’re only looking there.
Also, they’re just better together. There are a lot of studies that show that PPC and SEO are more effective when they’re both shown on the search results together for a single company.
I’m thinking of one by Seer, they did right now, that showed the CTR is higher for both when they’re on the page together. So just keep that in mind.
3. “Organic drives traffic, just not the right kind.”
The number three objection I hear a lot is that organic drives traffic, just not the right kind of traffic. People usually mean a few different things when they say that.
Branded vs non-branded
Number one, they could mean that organic drives traffic, but it’s usually just branded traffic anyway.
It’s just people who know about us already, and they’re searching our business name and they’re finding us. That could be true. But again, that’s probably because you’re not investing in SEO, not because SEO is not valuable. I would also say that a lot of times this is pretty easily debunked. A lot of times inadvertently people are ranking for non-branded terms that they didn’t even know they were ranking for.
So go into Google Search Console, look at their non-branded queries and see what’s driving impressions and clicks to the website.
Assists are important too
Number two, again, just to say this one more time, assists are important too. They play a part in the eventual conversion or purchase. So even if organic drives traffic that doesn’t convert as the last click before conversion, it still usually plays a role.
It can be highly qualified
Number three, it can be highly qualified. Again, this is that following the investment thing. If you are actually paying attention to your audience, you know the ways they search, how they search, what terms they search for, what’s important to your brand, then you can bring in really highly qualified traffic that’s more inclined to convert if you’re paying attention and being strategic with your SEO.
4. “SEO takes too long”
Moving on to number four, that objection I hear is SEO takes too long. That’s honestly one of the most common objections you hear about SEO.
SEO is not a growth hack
In response to that, I would say it’s not a growth hack. A lot of people who are really antsy about SEO and like “why isn’t it working right now” are really looking for those instant results.
They want a tactic they can sprinkle on their website for instant whatever they want. Usually it’s conversions and revenue and growth. I would say it’s not a growth hack. If you’re looking at it that way, it’s going to disappoint you.
Methodology + time = growth
But I will say that SEO is more methodology than tactic. It’s something that should be ingrained and embedded into everything you do so that over time, when it’s baked into everything you’re doing, you’re going to achieve sustained growth.
So that’s how I respond to that one.
5. “You can’t measure the ROI.”
Number five, the last one and probably one of the most frustrating, I’m sure this is not exclusive to SEO. I know social hears it a lot. You can’t measure the ROI, therefore I don’t want to invest in it, because I don’t have proof that I’m getting a return on this investment. So people kind of tend to mean, I think, two things when they say this.
A) Predicting ROI
Number one, they really want to be able to predict ROI before they even dive in. They want assurances that if I invest in this, I’m going to get X in return, which there are a lot of, I think, problems with that inherently, but there are some ways you can get close to gauging what you’re going to get for your efforts. So what I would do in this situation is use your own website’s data to build yourself a click-through rate curve so that you know the click-through rate at your various rank positions.
By knowing that and combining that with the search volume of a keyword or a phrase that you want to go after, you can multiply the two and just say, “Hey, here’s the expected traffic we will get if you will let me work on improving our rank position from 9 to 2 or 1” or whatever that is. So there are ways to estimate and get close.
A lot of times, when you do improve, you’re focusing on improving one term, you’re likely going to get a lot more traffic than what you’re estimating because you tend to end up ranking for so many more longer tail keywords that bring in a lot of additional search volume. So you’re probably going to even underestimate when you do this. But that’s one way you can predict ROI.
B) Measuring ROI
Number two here, measuring ROI is a lot of times what people want to be doing.
They want to be able to prove that what they’re doing is beneficial in terms of revenue. So one way to do this is to get the lifetime value of the customer, multiply that by the close rate so that you can have a goal value. Now if you turn on your conversions and set up your goals in Google Analytics, which you I think should be doing, this assumes that you’re not an e-commerce site.
There’s different tracking for that, but a similar type of methodology applies. If you apply these things, you can have a goal value. So that way, when people convert on your site, you start to rack up the actual dollar value, the estimated dollar value that whatever channel is producing. So you can go to your source/medium report and see Google organic and see how many conversions it’s producing and how much value.
This same thing applies if you go to your assisted conversions report. You can see how much value is in there as well. I think that’s really beneficial just to be able to show people like, “Look, it is generating revenue.My SEO that’s getting you organic search traffic is generating value and real dollars and cents for you.” So those are some of the most common objections that I hear.
I want to know what are some of the ones that you hear too. So pop those in the comments. Let me know the objections you hear a lot of the time and include how you’re either struggling to respond or find the right response to people or something that you found works as a response. Share that with us. We’d all love to know. Let’s make SEO better and something that people understand a lot better. So that’s it for this week’s Whiteboard Friday.
Come back again next week for another one.
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If Alfred Nobel, Andrew Carnegie, Walt Disney or Ray Kroc were in their 20s today, you’d probably see their profiles on Upwork or Freelancer. These historic figures basically started out as freelancers before the word freelancer was even invented – because that’s exactly what they were.
Freelancing is just a word used to describe a state of mind, a state of independence and responsibility for oneself. It requires the same skills and self-belief as entrepreneurship. As you’ll see, the folks below worked their way through different jobs, handled customers and all sorts of things until they found their calling.
Be inspired and have a look at some of the stories behind historic freelancers who changed the world.
Recommended Reading: Entrepreneurs & Freelancers – Add More Value Or Find Another Job
Sales & Marketing Freelancer
Believe it or not, the Czech-American creator of the largest fast food restaurant chain in the world, McDonald’s Inc., was at one time just a struggling freelancer. He was a paper-cup salesman, an ambulance driver, a real-estate agent and a freelance salesman, offering multi-mixers for blending.
The mixing tool he sold was a machine capable of making 5 milkshakes at a time. It was his own product, sold only by him. He worked directly with clients and personally managed them. Ray Kroc was a sales freelancer with a knack for knowing how the future would unfold.
Image Source: mcdonalds.com/ourstory
Creativity is a highfalutin word for the work I have to do between now and Tuesday.” – Ray Kroc
Over-night success? Ray himself said it best, “I was an overnight success all right, but 30 years is a long, long night.”
You could say he was a freelancer from 15, when he joined the Red Cross as an ambulance driver, up until his 53rd birthday. He then started the Big M, after selling his multi-mixer to the McDonald’s brothers before eventually going into business with them. Ray later bought them out and single-handedly built the brand represented by the golden arches.
Photo & Design Freelancer
When Walt was 4, he was already selling his drawings to a neighbor, a retired doctor named “Doc” Sherwood. The usual subject was the doctor’s horse, Rupert. Walt Disney (D’Isigny, before the anglicization of his French ancestor’s name) was a cartoonist for the school newspaper when he was 15.
He dropped out of school at 16 to join the army, but being underaged was turned away. He chose to join the Red Cross and become an ambulance driver in post-war France.
Image Source: diytheme.com
All our dreams can come true, if we have the courage to pursue them.” – Walt Disney
After moving back home, he struggled to sell his drawings, political caricatures and comic strips to newspapers, magazines and movie theaters. Sadly for Disney, there weren’t a lot of ways to make money as a designer back then.
Eventually he got a job as a designer for Pesmen-Rubin Art Studio, where he met Ubbe Iwerks and started “Iwerks-Disney Commercial Artists”. The business failed. And so did the next, Laugh-O-Gram, which was meant to sell cartoons at local theaters.
Image Source: Ed Black
Walt was freelancing his drawings from this garage turned studio. Frustrated but persistent, Walt became a freelance photographer in order to scrape enough money to get to Hollywood. With the help of his brother, on his third business attempt, the Disney Brothers’ Studio was born.
Product Design Freelancer
Alfred loved writing poetry and inventing things. His Freelancer Profile would probably say: “Always experimenting with product designs.” He is best known for creating dynamite, after years of trial and error. He became interested in nitroglycerine after meeting Ascanio Sobrero, the chemist who invented it.
Image Source: wikipedia.org
If I have a thousand ideas and only one turns out to be good, I am satisfied.” – Alfred Nobel
He went on to try and sell the substance, to be used for controlled demolitions. After failed sales attempts, he went back to the drawing board. He finally patented his invention in 1867 and started selling it immediately.
During his life, Nobel possessed three hundred and fifty-five patents in the fields of physiology, electrochemistry and biology. Some of them were used by his clients, some were under license agreements while others were sold. He was always looking for people to work with on his patents to commercialize them.
Most of his product designs remain unchanged even today, from the dynamite to the rocket propellant. The Nobel Prizes, instated after his death and funded by him, are usually awarded to freelance writers, scientists or world leaders such as the Dalai Lama.
Hemingway is a Classic American Author. But this wasn’t always the case. His first freelancing experience started with him submitting different pieces to ‘The Trapeze’, his school newspaper. In 1916, he got his first published article under the pen name, Ring Lardner Jr.
At 18, he served on the Italian front as an ambulance driver, just like Ray Kroc and Walt Disney. Perhaps predestined, he would later win the Nobel Prize in Literature.
Image Source: wikipedia.org
There is nothing to writing. All you do is sit down at a typewriter and bleed.” – Ernest Hemingway
During his 2 years as an ambulance driver, he experienced his first love with Agnes von Kurowsky (who later rejected him), won the Italian Silver Medal of Bravery and almost lost his legs due to several shrapnel wounds. After coming back home, he returned to freelance writing and got his articles published in the Toronto Star Weekly.
Hemmingway eventually started working as a hired foreign correspondent for the publication, after moving to Paris. Below is Hemingway’s parisian apartment from where he wrote his first book.
Image Source: eatingbender.com
In Paris, he started networking and became friends with the likes of Gertrude Stein, James Joyce, Ezra Pound and other established writers. He became a full-fledged writer, after freelancing his first book “Three Stories and Ten Poems”, which was eventually published by “Contact Publishing”.
Dickens is known as one of the greatest novelists who ever lived. But you couldn’t possibly envy him for his early years. With his parents and brother imprisoned when he was 12 because of unpaid debts, Charles was left to fend for himself.
He lived in the house of Elizabeth Roylance, a family friend, and later in a back-attic. He left school to work at a boot-blacking factory, in order to help with family debts. Eventually, the family got out of jail, thanks to an inheritance of £450, bequeathed by the death of Charles great-grandmother.
Image Source: Wikipedia.org
I never could have done what I have done without the habits of punctuality, order, and diligence, without the determination to concentrate myself on one subject at a time.” – Charles Dickens
His only option was to become a journalist freelancer, a job he had seen practiced by Thomas Charlton, a distant relative of the family. He reported on different legal proceedings at a society of lawyers called Doctors’ Commons. At 21, he submitted his first published story, “A Dinner at Poplar Walk” to the London periodical, Monthly Magazine.
From then on, he became a real journalist freelancer, traveling Britain, reporting parliamentary debates and freelancing his articles to the likes of the Morning Chronicle journal. He also wrote short sketches in different periodicals, and was eventually approached by publishers Chapman and Hall to write short paragraphs for a set of engraved illustrations.
Image Source: wikipedia.org
This was Charles’ first publishing success. The resulting novel, called The Pickwick Papers, sold 40,000 units. He went on and accepted a normal job as an editor at a literary magazine. But secretly, he became a freelance writer creating Oliver Twist and four plays while working for the magazine.
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