7 Great Keyword Research Tools

Everyone that’s ever written an article or created a website knows how important keyword research can be. Optimizing your past posts can be a pain, too, which is why doing effective keyword research off the bat is paramount.

In today’s article, we’ll look at a list of some of the top keyword research tools out there. Some of them are paid, some of them are free, but the important thing to keep in mind is that each of them can help you. 

Best keyword research tools


More often than not, paid keyword research tools can give you information that you wouldn’t have access to when using a free version or a freemium. That’s the exact case with SEMrush, which can be used in several ways to find keywords that your competitors target, but also some that you need in accordance with your niche. 

A neat feature would be that you can see what keywords your competition is getting ranked for in different countries, as the tool has several databases for different places across the globe. 

On top of that, you can use SEMRush’s Keyword Magic Tool, which pulls keyword suggestions from a database of over 800 million terms. This one is very straightforward and easy to use, and it tells you the CPC, the keyword difficulty, and the search volume. 

You can then look at each keyword individually and see what pages on what competitor websites are getting ranked — and how you can make your content better. 

Ahrefs Keywords Explorer

Ahrefs is one of the best SEO keyword research tools out there simply because it is very easy to use, it gives you everything you need to know, and it supplies you with in-depth information for each keyword. 

The neat thing about the Keywords Explorer tool is that you can group keywords based on their difficulty and try to target high search volume ones with the lowest keyword difficulty possible. 

You can also look for suggestions, keywords that have the same specific terms, or broader ones that are part of the same groups. All in all, it’s a very handy tool to have and use on a regular basis. 


If you don’t want to get stuck in the Google Search Console or Google Keyword Planner, you can use this site, instead. It does come with a paid version, but you can use one of its free keyword research tools, too. 

Some of the info that you’ll get ranges from the search volume and trend to the CPC and competition. You can also look for keywords on different search engines, meaning both Google and Bing, but also other platforms such as Amazon, eBay, YouTube, or Instagram. 

We’d argue that this is one of the best tools for keyword research for folks who don’t want to use overly complex software or that don’t need any other info, such as backlinking, competition, and everything else. Plus, it has one other cool feature and it consists of the ability to set the location and language of the search term you’re looking to target. 


Soovle is capable of suggesting keywords from several different sources such as Google, Bing, Yahoo, YouTube, Amazon, and many more. 

There’s also a feature called ‘Saved Suggestions’ that you can use to compile a list of the keywords that you want to target and then conveniently download them all in the form of a CSV file. 


If you’re looking for one of the easiest to use tools for keyword research, KWFinder might just be right up your alley. It’s packed with a myriad of features, but where it takes the cake is its intuitiveness. 

Like other options that we have showcased here, it comes with a Keyword Difficulty feature, which means that you automatically find out how hard it might be to rank for that particular keyword. What makes it stand out from the crowd, however, is that it shows you the score right next to the keyword, much like Ahrefs does. 

The cost of KWFinder is just $29 a month, which means that it’s among the most affordable tools in this line currently available. 


You can use Serpstat for a variety of SEO tasks from link building to effective keyword research. It seems that the tool is very easy to use, too, but what makes it unique is the Competitors Graph it comes with. 

This means that you can look at the competition for every keyword and see which sites are ranking for it right away. Serpstat is also quite budget-friendly, too, since it costs just under $20 a month. 

Google Trends

While it is most definitely not the most specific keyword research tool out there, Google Trends can still give you some pointers as to which keywords are growing and which ones you can ignore. 

Plus, you can use the same tool for YouTube Keyword Research, which can’t be said for some of the others we have described in this post. You should give Google Trends a try if you’re looking to create a lot of evergreen content

Other keyword research tools to try out today

There are many other tools that can help you with your keyword research if you are building a new website, and here are some that you should at least look into before deciding on getting a paid plan from any. 

Wordtracker Scout
Google Correlate
Google Adwords: Keyword Planner


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Why Not To Use Traffic Exchange Sites

If you have ever felt tempted to use any traffic exchange sites but you don’t know whether this practice might be beneficial for your blog or website, you’ve come to the perfect place. 

In this post, we’ll look at why website traffic exchange isn’t useful at all and why it can’t help you achieve anything. Sure, there are many services that sell themselves as being ‘the best traffic exchange sites’, but no matter what they might do, the fact is that using them can cost you time and money and give you false hope.

So, without further ado, here are some reasons you should never use any such services. 

Why you shouldn’t use traffic exchange sites

Before we move on, we have to start with a definition. What are traffic exchange sites? Well, for most bloggers, generating more traffic can be imperative as they might be looking for brand deals, for instance, for which they’d have to provide their number of unique visitors. 

There are three things that go into the operation of traffic exchange — the seller, the buyer, and the clicker. The latter is the most important one, without a doubt, as without them, the action itself wouldn’t exist. 

Some traffic exchange sites pay their clickers with just 2 cents per click. Even though many sites claim that they can assist you in generating traffic, what actually happens is that you’ll get visits that last for 1 or even less than 1 second. 

They affect your bounce rate

Your bounce rate matters a lot, so instead of focusing on the actual number of visitors that you get on your blog or website, you should rather focus on improving your content.

Whenever someone ends up on your site and they don’t find specifically what they are looking for, they immediately close the window and continue their search. With traffic exchange sites, the visits that you will get will last for about thirty seconds or less. 

On the contrary, if you get site visitors in a natural manner, whether that be organically or through PPC, they will most likely spend some time on your site, at least a couple of minutes. At least they will try to make up what the article is about and how it can help them. 

Some sites are spammy

Many of the websites that offer such services are packed with malware, adware, or viruses, and this is particularly true if they rely on automated software or bots.  

On top of that, the visits you will get are going to be fake, so they will increase your traffic, but they will do so uselessly. It’s not a good idea to get traffic from a website that isn’t well-seen by any search engine, and we’ll discuss that more below. 

You’d be going against most search engines’ policies

Not just Google, but also other search engines have strict policies against traffic exchanges. It used to be the same with link exchanges — you could ask a blogger to add a link to their site, and you’d do the same in return. But these days, these practices are heavily frowned upon by Google.

If you use Google Adsense on your blog, you might get your account penalized or banned because of using some of the top traffic exchange sites out there. 

Low conversion rate

Whether the visits are automated or there is actual manual traffic exchange involved, it really doesn’t matter since the visitors aren’t going to be interested in your site content

They are merely interested in earning the 2 cents that we mentioned previously, so they have a task to complete. It’s just work for them. If you sell products or services on your site, your conversion rate will be extremely low if you resort to using traffic exchange. 

You might get spammy backlinks

Think of it this way. Even if the traffic exchange is real and manual, that person who’s going to access your website needs to click on a link to end up in the right place. So that’s how your blog link is going to end up on a potentially shady website. 

Needless to say, all of the backlinks that you will get throughout your blog or site’s life matter a lot when it comes to your rankings. If Google notices that you’re getting backlinks from sites that used to be PBNs or that had suspicious content on them at one point or the other, you might risk being penalized.

And if that happens, you aren’t going to be getting any organic traffic whatsoever. Would you want that? The answer to this question is most likely to be no. 

The bottom line

Since people who work for traffic exchange sites typically visit several websites in just one session, the likelihood of them stopping and actually wanting to read what you had to say in a post is practically non-existent. 

These websites are a waste of time, and to use them, you will also have to pay or visit some sites yourself. You don’t know what you might end up with on your computer if you engage in such activities. 

Instead, focus on writing quality articles and getting backlinks through a variety of tactics that don’t go against any search engine’s policies. Use effective traffic-generation techniques such as direct advertising, search engine optimization, content marketing, or social media marketing instead. 

You can even use some CTR manipulation, if you stay on the safe side of things. But in general, traffic exchange sites are useless and will give you lots of headaches in the long run. 


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69_Opposites_Attract Vine 403 ll Smooching Burns Facial Fat

’69 Opposites Attract’ – The Longest Running Webseries In The World – Celebrates Bad-Art, Experimental, Satire With Light Erotica. For the first time, an Indian filmmaker fuses, Andy Wharhol’s ‘Visual Art Movement’ with Indian kitsch & pulp – Pulp Fiction! Styled as mockumentary, the webseries is the epitome of mixed-art production (cast, crew, equipment, locations) with many webisodes (episodes) shot as single-person crew!

Few feel ’69 Opposites Attract’ is soft-porn; this video is dedicated by ‘Team 69’ to them, with all our hard love youtube.com/watch?v=S2AB93r1bZ4 These FOB kids flunked film-school or weren’t fortunate enough to attend one. Context! Did I hear them say, what’s that? A tight slap across their face is the fact that ’69 Opposites Attract’ is a Case Study @ prestigious Business Schools and Film Schools worldwide and in less than a year has gained a ‘Cult Status’ with 10 million views across social-media platforms.

Starting, December 2018, “69 Opposites Attract” has won 10 awards in the categories of Best Webseries, Best Director, Best Actor, Best Actress, Best Trailer, Best Screenwriter, Best Concept. It’s Original Spinoff “Honey Kapoor” Is A Six-Cut Feature Film Franchise. The Webseries Streams 24 December 2018 onwards till 31 December 2100 EXCLUSIVELY ON Official Blog cultof69.blogspot.com/ YouTube l Vimeo l Daily Motion l Instagram l Twitter l Facebook l Other Social Media l Website: popcornflicks.org/ ———————————————————————————————————————————————————–

The plot is about guerilla-filmmaker & superstar, Honey Kapoor (Amit R Agarwal); as he turns camera onto himself, recounting his Superstardom’s, decade long rise and fall; as he prepares to reboot his most famous film, ’69 Opposites Attract’.

’69 Opposites Attract’ mocks taboo subjects and is a tight slap on the face of hypocrisy, the nepotism, the dual moralistic standards, the sexuality, the vibrancy & the enigma that ‘Bollywood’ or even ‘Hollywood’, is infamous for.

Hollywood actress & star Dominique Swain, launched the webseries on November 18, 2016 at a gala event. The webseries provides Vertical Integration in Entertainment Industry with opportunities in each of the four basic phases in an entertainment professionals’ career:

1. Training (acting, scripting, direction & cinematography) ll 2. Work ll 3. Press & Media ll 4. Awards

It questions ‘the audience’ about their understanding of Cinema and seeks an answer to the drift of ‘The Artist’ and ‘The Disaster Artist’? What’s that? 🙂

Enjoy the Webseries. Complete Details @ popcornflicks.org/

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How Ephemeral Content Can Boost Your Brand’s Value

Why do bloggers, content specialists, online marketers, and entrepreneurs rely on ephemeral content to boost their brand?

Do you really need it? How does it work? And what are the benefits of using ephemeral content?

More importantly: What is ephemeral content anyway?

In this post, we’ll answer all these questions and more as we discuss the wonders that ephemeral content can do for you.

If you’re looking to increase your reach and interact more with your core demographic, you’d want to pay close attention. Ephemeral content could be the online marketing strategy that brings more eyes to your brand or company.

What Is Ephemeral Content?

You can’t fault people for thinking that ephemeral content is a complicated topic. The name alone is enough to intimidate those who haven’t encountered it before.


Not only do you likely know what it is, but you might even use it on a daily basis.

Ephemeral content refers to social media posts—usually in the form of photos or videos—that disappear after a set period of time.

And if that rings a bell, that’s because the biggest social media platforms constantly encourage you to use their ephemeral content features.

On Facebook, you might know this as Facebook Stories. On Instagram, users refer to it as Instagram Stories. And who could forget the company that popularized ephemeral content — Snapchat.

ephemeral content - 1 what is ephemeral - snapchat

One of the reasons why ephemeral content is so popular is because it’s so easy to use. On Facebook, for example, you can publish a story right from your FB feed.

Click on any of the Stories at the top of your News Feed. Click Add to Your Story.

ephemeral content - 1 what is ephemeral - add to story

On the next page, select whether you want to add a photo or a text story.

ephemeral content - 1 what is ephemeral - select photo ot text

If you choose to add a photo, you’ll have to select an image source. But if you want to add a text story, you’re prompted to type the text you want to post.

Once you’re done, Facebook will add the post to your Stories.

Other social media platforms work almost the same way with minor differences here and there.

Benefits of Ephemeral Content

We already mentioned how easy it is to publish ephemeral content. But that’s not the only reason why ordinary people love using it.

Ephemeral content feels more raw and intimate. Unlike regular posts, you don’t think too hard about the FB of IG Stories you post. More often than not, ephemeral posts are spontaneous and the emotions shown by users are genuine.

But what about businesses and content creators? What are some of the reasons why they like using ephemeral content to push their branding?

Let’s go over the perks of using ephemeral content for branding.

It Extends the Reach of Your Audience

Ephemeral content has two main objectives. First, it produces a response from the audience. Second, it opens the door to user engagement.

This combination is exactly what brands need to extend the reach of their audience.

Consider this: Some people choose to interact with Stories and spend little time going through their feed.


That’s because IG or FB Stories are easier to consume.

Then there’s the fact that Stories expire after a set period of time. People can always go through their News Feed and find posts they may have missed. That’s not the case with Stories. That’s why people tend to click on Stories as soon as they’re available.

Research by Buffer shows steady growth for the Stories format. And there are no signs of it slowing down anytime soon.

ephemeral content - 2 why people love ephemeral - buffer

To recap: Ephemeral content taps another segment of users that prefer (or prioritize) the “story” format over the regular post feed. Therefore, you could reach a whole new audience to promote your brand.

Banana Republic is a brand that uses Instagram Stories to connect with people. Not only are its stories engaging, but they are also filled with information that educates its consumers.

ephemeral content - 2 why people love ephemeral - banana republic

These Stories are different from the company’s IG posts which showcase their huge line of clothes and accessories.

So you can say that Banana Republic uses two methods to connect with its audience. It uses regular posts to promote its products and ephemeral content to deliver posts that add more value for its subscribers.

1. It Boosts Brand Loyalty

It’s important for brands to inspire loyalty. If not, customers would find little reason to come back and support your company, blog, or website.

How do you inspire loyalty?

By making users feel like a part of the brand
By helping users understand the value of your product, service, and other offerings
By giving the reasons to celebrate your brand

Ephemeral content is a great way of boosting brand loyalty.

You can use photos and videos to show what you’re up to as a company without disrupting the natural flow of your News Feed.

And because they expire after a couple of hours, users are more inclined to view them as soon as you post them.

Most companies use ephemeral content to introduce the people behind the brand. They also use it to tease upcoming projects and products. Those who are smart would also use ephemeral content to feature their most loyal customers.

Take the case of The Bouqs Company, an online flower subscription service provider. They have stories that feature a behind-the-scenes look at its operations.

ephemeral content - 2 why people love ephemeral - bouqs

By showing people how the company sources and prepares its flowers for delivery, users can take pride in the products that they receive.

This is totally different from their normal posts that tend to feature quotes and beautiful product shots.

ephemeral content - 2 why people love ephemeral - bouqs feed

In essence, The Bouqs Company uses ephemeral content as an extension of its main feed. You could do the same for your growing brand.

2. It Tells Can’t-Miss Stories

As explained earlier, there is a sense of urgency when you publish ephemeral content. And this causes people to click on a story as soon as they’re able to.

And because they’re easy to consume, people tend to watch all stories in one sitting. You can’t say the same for your average posts.

That’s why you want to take advantage of ephemeral content to deliver those big announcements.

ephemeral content - 2 why people love ephemeral - soul cycle

Soul Cycle uses IG Stories to announce class schedules, discounts, safety updates, and pricing information. These are important updates that could get lost if they solely relied on its Instagram feed for dissemination.

Then there are companies like Adidas who create stories specifically for those who want to catch up on the latest news about the company and its ongoing programs.

ephemeral content - 2 why people love ephemeral - adidas

Consolidating all these posts in one story is a great way for people to hear the latest news about a brand they support.

How you implement your ephemeral content strategy is completely up to you. Be as creative as possible and make sure all your posts engage with your audience in a positive way.

And if you’re struggling to think of ways of implementing your ephemeral content strategy, keep on reading. We have a few tips for you later in this post.

The Downsides of Ephemeral Content

Unfortunately, ephemeral content isn’t for everyone. There are downsides to using ephemeral content. Some content is not suited for FB, IG, or Snapchat Stories.

Again, ephemeral content doesn’t stay up forever. It will disappear after some time. So if your content is something you want to stay up for a while, this is not the place to do it.

Some types of content are more suited to Stories than others. For ephemeral content to work, you’d want to post something that tells a story and not just a random collection of photos and videos. There’s a reason why it’s called Instagram and Facebook Stories — with an emphasis on “stories”.

For companies, ephemeral content requires them to set aside resources and draft a long-term strategy. While personal stories are usually unedited, brands would want to have their content edited to look more professional.

And perhaps the biggest pitfall to using ephemeral content, you must remember that these types of posts are not meant to last in more ways than one. Not only don’t they stay up for long, but users also seem to forget them after viewing.

These are just some of the things you need to wrestle with when using ephemeral content.

However, it’s important to point out that this shouldn’t discourage you from using ephemeral content at all. Rather, this is just a simple reminder that you should use the right kind of posts when doing so. It’s also crucial that you have a strategy in mind before you proceed to get the optimal results.

How to create good ephemeral content

There are a few steps you could take to make sure that your posts have the highest chance of connecting with your target audience.

Let’s take a look at what these are and how you could implement them.

1. Be Engaging

How do you become engaging? It’s simple: Your stories should be complete. That means having a starting point, a middle section, and a satisfying ending.

If you’re taking your audience through your day-to-day activity, begin your story with what happens first thing in the morning and work your way through the end. Stories must have a payoff just before (or right at) the conclusion.

Another way of going about it is by featuring your customers. By including your audience, you’re giving them a reason to check out your Stories periodically.

ephemeral content - 3 tips - chick fil a

Chick-Fil-A does a tremendous job of incorporating its community with its ephemeral content campaign.

2. Explore Different Types of Content

Don’t be afraid to offer different types of ephemeral content. There’s more than one way to engage your audience.

We already talked about showing sales and discounts. You also saw examples of behind-the-scenes posts. But you can also do other types such as instructional videos, shots of products in action, announcements, demos, tips, and more.

ephemeral content - 3 tips - intel

Intel’s Stories, for example, show off their product’s features. There are even stories dedicated to companies they’ve built relationships with. Clicking on each Story will provide information you wouldn’t get in their regular posts.

3. Add a Call to Action

You can add Stories that have a call to action so you can improve your click-through rate.

Take the case of Forever 21. As users browse the company’s IG Stories, they can swipe up to find the item they’re looking at in the Forever 21 online store.

ephemeral content - 3 tips - forever 21

Swiping on the example above redirects users to this page.

ephemeral content - 3 tips - forever 21 shop

This allows them to discover new products that users may not have noticed in previous posts.

Of course, you can use CTAs for other purposes depending on your needs.

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5 Common Blogging Mistakes To Avoid

Blogging isn’t an easy task for anyone and by any means. It requires a lot of time and effort, and it also calls for many decisions. While most of the decisions you will make are going to be correct, some of them are also going to be wrong. 

We’ve seen these common blogging mistakes on many amateur blogs, so we will try to tackle them below as best as possible.

Biggest blogging mistakes

Not choosing a custom domain name

It might be very tempting to choose a free domain name, but it is by far one of the worst blogging mistakes that you can make. Naturally, if you don’t have the money right now, you could opt for a free domain name in the beginning and then get a custom one. 

It’s very difficult, if not impossible, to be taken seriously if you don’t have your own domain. Doing so lets you have more control over your site, and people will also see you as a professional blogger. 

Besides, migrating a site from Blogspot or any other platform to WordPress isn’t as easy as some people might think, especially if you have no prior experience with doing this. On top of everything, you can’t really build domain authority if you don’t have a custom domain. 

Copying content without crediting a source

As tedious as writing for your blog might seem, the truth is that copying articles from other blogs in your niche is going to get you nowhere. There are lots of free and paid plagiarism checkers that you can use these days, and we suggest looking into several. 

Search engines hate plagiarism more than anything, and if you get a copyright strike, you’ve wasted a lot of time and effort. Try to write original content as often as possible, and if you have to use a source as inspiration, don’t hesitate to credit it. 

You can even reach out to other bloggers and tell them that you are a fan, and also ask them whether you can place a link to their site or credit them in your articles. You have no idea how much this means in the way of building long-lasting relationships with other bloggers. 

Not focusing on your blog design 

While you might think that you’re only supposed to focus on marketing and SEO, the fact of the matter is that if your blog design is awful, your retention will be awful, too. 

You need to get people on your blog, yes, but you also need them to spend a little time and see what you’re about — especially if you do freelance writing, for example, and you want people to browse through some examples of pieces you’ve written before. 

Getting a custom theme might set you back some money, but it definitely pays off later on. There are lots of premium themes available out there, so choose the one you like best and look at it as an investment. Don’t change your theme too often as returning visitors aren’t going to know what to expect. 

Failing to write consistently

You need to write on a consistent basis if you want your blog to be indexed properly and also not lose your loyal readers, too. If you have a job and you aren’t a full-time blogger, this can seem challenging. 

But creating a blogging schedule and even a content strategy can get you out of trouble and give you a lot of value in the long run. Just make sure that you have your internal linking in check, especially if you intend on creating thousands of posts. 

A good posting schedule would be something around 1 article every 2-3 days or at least 2 articles per week. 

Failing to build an email list

We’ve already put together a post on why email marketing is important, but if you’re in the beginning, you might not think that sending out newsletters might be for you.

Well, you’re wrong, and that’s also one of the biggest blogging mistakes that bloggers can make. If everything else fails and you aren’t going to be getting any traffic from search engines, for instance, you need to have a fan base and an email list.

Plus, think of it this way — building a large email list opens up lots of monetization opportunities, such as renting it out or including links to other sites, too. Some people can make as much as $5,000 for just one link placement in a newsletter. 


While the technical side of your blog matters a lot, simply writing content, doing keyword research, and looking at your competitors on a regular basis are some ways you can make your site successful. 

As you might have noticed, we’ve showcased just five blogging mistakes, but there are many more. Carefully consider your niche and think of some way you are going to make money with your blog before even writing your first post. 

If you create a blog just for the fun of it and you do no research whatsoever, it might never generate some decent side income. 


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5 Marketing Metrics You Should Be Tracking According to These Actual Marketers

Look online, and you’ll see a bevy of resources with all sorts of marketing metrics you should track. But there’s no way you could (or should) track them all.

It can be a nightmare combing through all the online resources and nailing down the marketing metrics that matter, especially since many of them come from unqualified sources. The sheer volume of marketing metrics examples and different types of marketing metrics out there can make this a dizzying effort.

So, instead of wagging our digital finger and telling you to focus on a specific set of marketing metrics, we’ve filtered through the noise to give you real opinions from marketing professionals. Here are five marketing metrics that marketers really use—and how to track them on your own.

What Are Key Metrics That Marketing Professionals Use?

To answer this question, we’ve compiled opinions from five different marketing professionals. They’ll offer insight into important marketing metrics you should be tracking as part of your marketing strategy.

Bounce Rate

Neil Patel says understanding your bounce rates correctly “can tell you if your marketing strategy is effective and if your visitors are engaging with your content.”

Your bounce rate is an important marketing metric because it tells you the percentage of visitors that viewed one page on your website then left (“bounced”) without taking any further action.

This marketing metric can also reveal gaps in your website’s marketing funnel since visitors are not being directed deep enough to convert. This can impact other metrics like your conversion rate, especially if you’re seeing a high bounce rate on your homepage.

Bounce rate can also pinpoint technical flaws in website UX, content strategy, or optimization. If your website doesn’t have strong CTA buttons on all pages to direct people deeper into the website, then you’re not properly moving visitors through your funnel. If blog posts or website content don’t include internal links or CTA buttons, then visitors may read your content and leave. Again, this means you’re losing out on an opportunity to convert those prospects.

Finally, if your website isn’t optimized properly for both technical and on-page SEO, you may be losing visitors due to long page-loading times, broken images, 404 errors, or published title tags and meta descriptions that don’t describe the page content accurately.

How To Track This Marketing Metric:

Alexa tracks bounce rates so you can simply go into the Site Comparisons tool, find your website’s bounce rate percentage, and see how it measures next to a maximum of nine industry competitors:

marketing metrics bounce percent

Conversion Rate

Mallory Busch, content marketing manager at Amplitude, says that conversion rates are useful because it helps her recognize what type of content provides value, so she can “double-down and create more of it, or work to spread its reach farther.”

Conversion rate is the percentage at which you turn visitors into buyers and paying customers.

The easiest way to convert visitors is through content. And all content should prompt users in some way to become a buyer. To direct the visitor toward a conversion, all content needs to include a direct path to the conversion with clear CTAs. If you have a high conversion rate on a particular piece of content, it can help guide your decision to create more topics in a similar vein or expand your efforts to promote the piece.

Examples of points that could increase conversion: submitting a contact form inquiry, clicking a phone number, or completing a purchase. Dominic Kent, director of content marketing and communications at Mio, says he tracks “product waitlist signups and conversions from blog to sales landing pages.”

Each website conversion may be associated with a dollar value since we’re generating qualified leads or completing purchases. If our conversion rate is low, then we’re missing opportunities to drive the business’ bottom line.

How To Track This Marketing Metric:

A quick and simple formula to calculate the conversion rate for your overall website is to take the number of completed conversions and divide it by the total number of website visitors.

Keep in mind that the conversion rate for most industries isn’t generally very high, either. In the home improvement and legal industries, for example, the average conversion rate is only 3.3%.

Qualified Leads

Andrew Montalenti, chief product officer at Parse.ly, says, “Understanding what leads translate to sales meetings and how quickly they move through our sales process” are positive signals to his marketing team. He adds that qualified leads tell the marketing team their campaigns, content, and messaging are working.

Qualified leads are one of the best marketing metrics to measure success. A qualified lead is someone who may be interested in buying a product or service from your company. For example, a website visitor who downloads an eBook is a qualified lead because they offer personal information (usually an email address) in return.

Qualified leads are more likely to become customers because they’ve already engaged with the company in some way. Maybe they’ve already spent significant time on your website learning about your product or service or had a sales call to discuss pricing at some point.

By getting qualified leads into the sales funnel, we can also pinpoint whether our marketing campaigns are working. Different analytics tools can help us attribute qualified leads with the source traffic (e.g. Facebook Ads, organic search traffic from Google, Mailchimp email campaigns).

How To Track This Marketing Metric:

An easy way to measure qualified leads is by using CRM software, such as Salesforce or HubSpot. These software provide extensive reporting so you can see how prospects progress as leads in the sales funnel.

Return On Investment (ROI)

Rena Gadimova, senior content marketing strategist at Adobe, underlines the importance of ROI and says, “Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion.”

Your ROI tells you how much money you’ve spent on a marketing campaign versus how much revenue it’s brought in. Simply put, ROI is the engine that drives all your marketing efforts.

This marketing metric ensures that your marketing efforts are profitable in order to contribute to a company’s bottom line. It also confirms you’re doing the right type of marketing and targeting the right people.

How To Track This Marketing Metric:

Harvard Business Review provides a formula for tracking marketing ROI:

marketing metrics roi formula

Source: Harvard Business Review

For example, if we wanted to measure the ROI of a recent Facebook advertising campaign, we would start with our total revenue generated from the ads of $750. If the total cost of the campaign was $100, we’d subtract this number from our total revenue, and then divide by $100. This gives us an ROI of 650% for the Facebook advertising campaign.

Share Of Voice

Ian Lurie, CEO & founder of Portent, says that share of voice “is one of the only ways to measure performance across entire channels, or in cases where you need to track exposure.”

Ian Lurie, CEO & founder of Portent, says that share of voice “is one of the only ways to measure performance across entire channels, or in cases where you need to track exposure.”Click To Tweet

Share of voice is a marketing metric that helps your business determine how much exposure your brand is receiving. The primary goal of looking into your share of voice is to gain insight into the overall visibility of the brand. With that in mind, it’s also a useful marketing metric to utilize when conducting competitive analysis.

Understanding the level of exposure your brand has among competitors is an integral piece for building your marketing strategy. The greater your share of voice, the more authority it will give you among your target audience. This can help you build loyalty as customers are likely to trust your brand more because of its strong brand visibility. This brand affinity is the same reason a basketball player might gravitate towards Nike sneakers—they know the brand and trust it.

If you’re looking to increase your share of voice, you have to raise awareness of your business name and the product or services you provide. One way to do this is to create educational blog posts that provide value to your target market segment.

How To Track This Marketing Metric:

Alexa’s Keyword Research tools provide access to your website’s share of voice. You can use the software to find your website’s share of voice for a specific keyword. And you can use the Competitor Keyword Matrix tool to see how your share of voice for all your site keywords measures up next to industry competitors:

marketing metrics keyword share of voice

Why Your Marketing Metrics Matter

At their core, perhaps the importance of marketing metrics is best summed up by Fio Dossetto, senior editor at Hotjar: “In general, the key marketing metrics you want to track are the ones that confirm whether your business is growing.”

It might sound like a simple conclusion, but it’s an important one to remember when deciding which marketing metrics you want to implement for your marketing strategy. If your marketing metrics are driving growth within your business—both in terms of your internal production and customer base—that is the result of great marketing metrics in practice.

If you’re looking to enhance your marketing strategy, Alexa can track a wide range of valuable marketing metrics, including bounce rate and share of voice, that you can easily track to maximize your marketing efforts.

Try a free 14-day trial today and discover which marketing metrics work best for your business!

The post 5 Marketing Metrics You Should Be Tracking According to These Actual Marketers appeared first on Alexa Blog.

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Don’t Forget These 9 Competitive Metrics When Analyzing Your Marketing Results

Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work well and should continue to be invested in.

SEO, advertising, and social media are all key areas that can benefit from monitoring competitive metrics. But your metrics can only help you if you know what information to monitor and measure for your business.

Your competitive metrics definition may be different from other businesses. You need to identify the competitive metrics most relevant to your business and find ways to measure that data. Here are a few examples of metrics you may have overlooked and how to track this important data.

9 Competitive Metrics You Should Be Tracking
Competitive Metric No. 1: Your Alexa Rank

As your business grows and establishes a stronger online presence, one of the competitive metrics that can help assess your digital authority is your Alexa Rank. Alexa Rank is a metric that rates your site’s performance relative to other sites. The higher your Alexa Rank, the more authoritative your site is (it has high traffic, a lot of pageviews, good impression share metrics, etc.). Conversely, the lower your Alexa Rank, the less influential your site is. Monitoring your Alexa Rank and seeing it go up the rankings will help indicate that your business is growing authority online.

If you have a higher Alexa Rank, you’re also likely to have a healthier impression share on Google for your target search queries. A strong organic presence on search engines can reduce the dependence on pay-per-click (PPC) to drive website traffic. That said, any search terms that are too competitive for a first-page Google ranking can open an opportunity to create an ad group in Google Ads for that target. Focusing on specific exact match keywords in your ad group should increase resonance with your target audience and achieve a high CTR and overall ad rank.

Focusing on specific exact match keywords in your ad group should increase resonance with your target audience and achieve a high CTR and overall ad rank.Click To Tweet

To check your site’s Alexa Rank, use the free version of our Site Overview Tool. You can also sign up for our Advanced Plan to get more detailed website traffic stats that include Alexa Rank as well as metrics on the number of pageviews, bounce rate, time on site, search traffic, and more.

competitive metrics alexa rank

Competitive Metric No. 2: Number of Backlinks to Your Site

Another competitive metric that helps you measure and monitor online authority is your number of site backlinks. Backlinks are a vital part of an SEO strategy. Search engines like Google typically give better rankings to sites that have a diverse and large portfolio of backlinks. You can monitor your number of backlinks to see if you’re succeeding in making your site more authoritative and improving your SEO.

To conduct a backlink analysis, use Alexa’s Sites Linking In Tool. The report shows you the number of sites linking back to you as well as their Alexa Rank. The Alexa Rank of each site helps you gauge the value of each link, as links from sites with strong Alexa rankings are more valuable than links from sites with poor Alexa rankings.

competitive metrics sites linking in

Competitive Metric No. 3: Number of Backlinks to Competitors

Your backlink portfolio shares important growth metrics information, and so do the backlink portfolios of your competitors. The number and authority of backlinks you have should ideally match or surpass your competitors. Because of this, it’s also important to track and monitor information about your competitors’ backlink portfolios.

To find competitor backlinks, use Alexa’s Competitor Backlink Checker. Enter up to 10 competitors to get a report on the links pointing to the list of sites. Use the information to compare your backlinks to your competition to see how you measure up to similar brands and sites. Backlinks can also contribute to a higher estimated number of impressions on search engines, meaning increased brand awareness.

competitive metrics backlinks

This information is one of the most useful competitive metrics for startups because it helps you understand your market share and any specific backlinks that may be generating significant referral traffic for your competition. The analysis helps you find backlinks and see which sites are linking to your competitors. You can then use that information to create a plan for getting those sites to link back to your website, too.

Competitive Metric No. 4: Your Keyword Share of Voice

Another competitive metric that helps you measure influence online is your Keyword Share of Voice. Share of Voice is an Alexa metric that shows how much organic traffic a website owns as it relates to a specific exact match keyword. It represents the percentage of searches for a particular keyword that is sent to a website.

For example, contentmarketinginstitute.com has a Share of Voice percentage of 43.15% as it relates to the keyword “content marketing.” That data indicates that 43.15% of people who search for “content marketing” visit contentmarketinginstitute.com.

competitive metrics share of voice

Researching your Share of Voice percentage for the top keywords that relate directly to your industry will help you see how much authority you have on a specific topic. To find your score, use Alexa’s Share of Voice Tool. Enter your target keyword, and review the list to see where you rank as well as where your competitors rank.

Another way to measure your Keyword Share of Voice is by using Alexa’s Competitor Keyword Matrix. Enter your site along with up to nine of your competitors. Once the report populates, use the filter to narrow down your results. Enter one keyword (that relates specifically to your business or industry) in the “Include terms” field. Once you’ve done this, scroll up to see the Share of Voice percentage your website has versus your entered competitors. This information allows you to see how you compare with direct competitors on Google while also giving insight on how impression share is broken down.

competitive metrics share of voice percentage

You should also take time to create a keyword-level tree. Start by mapping out high-volume parent terms such as “content marketing” and work your way down to list any broad match variations, eventually leading down to exact match longtail keywords, such as “free content marketing software for grammar.” This presents a full scope of parent keywords, or target search queries, you can easily use for optimizing landing pages, blog posts, etc.

Additional Competitive Metrics: Onsite Engagement Stats

Popular competitive metrics often include engagement metrics.These are important for the ranking algorithm of search engines like Google, which uses a similar metric called Quality Score within Google Ads to rank high-performing ad content.

We broke down this category to list the best engagement metrics for measuring the interest levels of users on your site. You can gauge website audience interest by looking at:

5) Daily pageviews per visitor
6) Bounce rate
7) Daily time on site
8) Pageviews
9) Unique visitors

Each of these metrics offers insight into how engaged people are with your site. If they view a lot of pages or return frequently, they are highly interested. But if they bounce at a high rate, don’t stay for very long, or view only a few pages, they are not engaged or interested, and you will lose impression share.

You can find daily pageviews per visitor, bounce rate, and daily time on site using Alexa’s free Site Overview Tool. Enter your site URL and receive a report that includes these metrics. Pageviews and unique visitors are also available when you certify your site metrics through your Alexa account.

Uncover These Competitive Metrics and More

Reporting and analyzing competitive metrics is an important part of strategic digital marketing planning. As you put together a list of data to collect and review, be sure to include the new metrics listed in this post to get a well-rounded view of your growth, impression share, and results. (Want a head start? Check out this competitive analysis example.)

To get tools to help you extract this data, sign up now for a free trial of Alexa’s Advanced Plan. It includes all of the tools listed in this post, along with Alexa’s full suite of other SEO, keyword research, and marketing tools.

The post Don’t Forget These 9 Competitive Metrics When Analyzing Your Marketing Results appeared first on Alexa Blog.

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Why Is Content Marketing Important? 11 Undeniable Reasons

For the longest time, e-commerce businesses relied on content marketing to gain presence online. This comes from advice given by online marketers and fellow entrepreneurs.

But is there any merit to this claim?

In this post, we aim to show you 11 reasons why we think content marketing is still the king of SEO strategies to this day. And to get our point across even harder, we’ve backed them up with case studies and/or examples to leave no room for doubt.

With that said, why don’t we go ahead and talk about why content marketing is important today.

Why content marketing is important
Reason #1: Content Marketing Aids Organic Search

Improved performance in organic search is probably the biggest reason why you should invest in content marketing.

Google will do its best to show people the best results whenever they perform a search. So as long as you have high-tier content and it’s related to the query made, your content will always show up.

In a case study published on robbierichards.com, it showed how a single post from a drone company managed to score 20,314 organic page views.

The said post managed to rank for relevant terms such as “how to fly a quadcopter”.

why is content marketing important - reason 1 - quadcopter

The post also showed up in position zero (the very top of the SERPs; above the first result) for certain search terms.

why is content marketing important - reason 1 - position zero

The post took three months to hit the first page of Google. And by the fifth month, it finally took over the first position. It took one more month to get 20,314 organic page views.

Takeaway: Not only do you need to create high-quality posts, but you also have to do some research beforehand. To make your post more relevant, you should have the right keywords and optimize your site for on-page ranking factors. That way, you can use content marketing to rank organically in the SERPs.

Reason #2: Content Marketing Gets People to Come Back

Getting someone to read a post you published once is good. But do you know what’s better? To have that person stop by your site unprompted.

Ideally, you want people to go to your site even if they’re not looking for a solution. If visiting your posts becomes a habit for them, it will only do wonders for your site’s overall performance.

Express Writers credits its 90,000+ visits per month to its consistent publishing of high-quality posts every week.

why is content marketing important - reason 2 - express writers

The blog’s growth started when it implemented a content strategy back in 2016. In the beginning, it published four or five posts a week. About a year later, that changed to one to two posts a week. And while the number of posts published went down, the quality went up.

This resulted in developing a following.

why is content marketing important - reason 2 - express writers traffic

And due to the rising number of visits that Express Writers gets, more people get exposed to the services that the company offers.

Takeaway: If you want people to learn more about the products or services that you offer, you’ll need people to drop by your site regularly. Your content could give them a reason to go back. Even if they don’t convert right away, they’ll surely remember your name when the need arises.

Reason #3: Content Marketing Promotes Brand Loyalty

The more people flock to your e-commerce site, the more they’ll become loyal to you and what you represent. And the most common reason why people enter a site is for the content it delivers.

To deliver the right content, you’ll need to do some research. Not just keyword research, mind you. But actual research on what kind of content your users want to see.

Take the case of AXA, one of the leaders in the insurance market. They partnered with an online marketing firm to understand what resonates with their audience.

why is content marketing important - reason 3 - axa

Engaging their users also helped AXA build trust and rapport with their audience. By having its fingers on the pulse of its customers and followers, AXA was also able to make decisions based on its performance.

Research conducted by Bain & Company identifies brand loyalty as a motivator for customers, with loyal customers spending more on items than one-time visitors.

why is content marketing important - reason 3 - bain and company

Takeaway: Build customer loyalty by posting content that your audience is looking for. The longer your customers stick with your brand, the more likely they’ll buy more products from you. Their average spending also increases. So it’s worth publishing content consistently.

Reason #4: Content Marketing Improves Brand Reputation

As you gain more and more followers, you should see an improvement in your brand reputation. Why?

Because building a brand is all about trust. And how do you gain the trust of your audience?

That’s right — by publishing noteworthy content. If you continue to publish content that’s both informative and factual, then people are going to trust your brand. And with that comes a solid brand reputation.

But what if other sites post negative content about your brand? Can content marketing still help?

Of course!

This is exactly what this case study published on Search Engine Watch confirms.

why is content marketing important - reason 4 - search engine watch

A client hired an SEO company to improve its reputation online. Aside from optimizing their client’s website, the company strategically published content on different types of sites to bury all the negative content that the team found.

why is content marketing important - reason 4 - strategy

Thanks to their strategy, the SEO company managed to transform 90% of the top 20 results for the brand into positive content with the remaining 10% being neutral posts.

Takeaway: Content has an effect on your brand reputation. You can use content marketing to control how the public perceives your brand.

Reason #5: Content Marketing Gains Audience Trust

The subject of trust was briefly touched upon earlier. Let’s dive a bit deeper.

As this Stackla post explains, direct-to-consumer brands are frequent users of content marketing. But not just any type of content. They now make use of experiential content.

why is content marketing important - reason 5 - experiential content

Experiential content is much more subtle than your typical copy. And in some cases, they serve as an accompaniment to a product or service. This form of content aims to educate or entertain the audience in the hopes of earning their trust.

why is content marketing important - reason 5 - mel

One such example is MEL Magazine. This online publication is produced by the same people behind Dollar Shave Club.

Dollar Shave Club started MEL so they can connect with their customers on a deeper level. It aims to help them become their best selves by giving advice written from the male perspective.

Takeaway: Earning trust requires online businesses to connect with their audience on a deeper level. And the best way to do so would be to interact through relevant content. You should communicate with your customers through your posts so they walk away learning something new after every site visit.

Reason #6: Content Marketing Gives You Social Media Exposure

If your audience likes what you have to say, then there’s a good chance that your posts would find their way to social media.

Having content that is worth sharing gives you another platform to gain exposure. You’ll no longer have to rely on organic search alone.

What makes social media even better is the fact that people share your posts with their friends, co-workers, followers, and family. That means you get the benefit of being promoted by someone other people trust.

And you can do more than just have people share your content on social media. You can include social media in your content marketing campaign.

Some brands started using their social media accounts to connect with their audience. Rather than just sharing their posts and product pages, they’re now focused on posting content that’s designed specifically for whichever social media platform they’re on.

E-Consultancy has a list of clever examples of brands maximizing their social media activity to promote their brand.

why is content marketing important - reason 6 - loreal

Takeaway: You should incorporate social media into your content marketing campaign. Not only does this give you another platform to grow your business, but it also helps you engage with potential customers who may not have heard of you before.

Reason #7: Content Marketing Gets You Backlinks

The same way that people share posts on social media, site owners share posts they love on their websites. And when they link back to you, you earn a backlink.

For those who don’t know, backlinks are important because it’s one of the factors that Google takes into account when assessing a site. If you have a lot of high-quality backlinks, your chances of ranking higher in the SERPs skyrocket.

Take note: Your backlinks need to come from highly authoritative sites to be effective.

Sure Oak published a case study that shed light on getting .edu backlinks. Backlinks from sites with the .edu domain extension are more powerful than .com sites in some cases because only educational institutions can apply for these. That means most (if not all) .edu sites are legitimate sources.

That’s the reason why Sure Oak went out of its way to get backlinks from .edu sites on behalf of their clients.

why is content marketing important - reason 7 - sureoak

Takeaway: Continue publishing great content so that high-quality sites link back to you. When you earn backlinks, your site traffic will increase because your posts would appear more on search engines.

Reason #8: Content Marketing Increase Your Conversions

Of course, you can also use content marketing to build pages that help your sales process run smoother.

The most common example would be having an FAQ page on your site. This page gives your potential customers additional information to help them make informed decisions or ease their minds about your product or service.

And when you optimize your FAQ pages, the results might surprise you.

Search Engine Land reports that adding FAQ schema offers a few benefits of content marketing. These include improved organic clickthrough rate (CTR) and improved presence in the SERPs.

why is content marketing important - reason 8 - search engine land

And you don’t have to stick to FAQ pages. Detailed guides would also be helpful for users. You can also do instructional videos, infographics, how-to guides, and more.

The important this is that you add content that would encourage users to buy from you.

If you’re selling a product that’s too spec-heavy, for example, having resources on your site might alleviate any frustration your customer might experience. Again this would have an impact on customer trust and confidence in your ability as a business to deliver.

Takeaway: Having pages that guide the customer through the sales process encourages them to go through with the purchase. This translates to improved sales.

Reason #9: Content Marketing Aids Lead Generation

Do you want to gain more leads for your company? Content marketing can help with that.

A case study by Kuno Creative explains how this works. In the post, it’s explained how the team managed to increase their client’s qualified conversion by 283% thanks to lead generation.

A huge part of its campaign centered around content creation.

why is content marketing important - reason 9 - kuno

Kuno created blog posts, guides, and e-books. Users who engaged with these resources were then targeted with gated content. This proved to be a successful way of gathering new leads for their client.

Visitors who saw the product’s site page were given the chance to request a demo.

This only shows that when you combine content marketing with lead generation tactics, the end result would greatly benefit the site owner.

why is content marketing important - reason 9 - kuno results

However, it’s important to point out that the lead generation content that you publish should be relevant for the user. It should add value. After all, you’re asking the lead to give up his or her personal information. They should get something of value in return.

Takeaway: Combine content marketing with lead generation tactics to improve your numbers. Offering quality content in exchange for the lead’s personal information is a tested strategy that yields great results.

Reason #10: Content Marketing Bypass Ad Blockers

If you’re still relying on ads to promote your site, you’re simply wasting money. According to Global Web Index, 47% of users around the globe use some sort of ad blocker today.

why is content marketing important - reason 10 - ad blockers

And should ads become more aggressive, it’s highly possible that the rate of people installing ad blockers would rise even further.

But here’s the thing:

While ads do get blocked, great content will always be welcome. People don’t want to be targeted. That’s one of the reasons why people are annoyed by ads. But people who need access to information will always seek out content.

A case study by Boostnet pits paid ads against organic content. And while the results got muddled toward the end, it does show that content was responsible for a 40% organic reach and a 78% change toward brand sentiment. The paid Facebook campaign generated 4,000 new fans for their client.

Takeaway: Use content marketing to bypass the effects that ad blockers might have on your paid ads. Or if you need to run ads, use your content in combination with ad spending to generate better results.

Reason #11: Content Marketing Gives You Niche Authority

Brands have to be experts in their niche. Otherwise, why would people support you, right?

And the best way to show off your knowledge would be through published posts. You need to create content that will show people just how much you know about the niche you’re in.

Having authority is important for any kind of online business. This is even true for affiliate sites. Since affiliate sites typically focus on a single niche, the marketers need to sound like they know what they’re talking about. That’s why they would often choose a niche that they’re versed in.

One niche site that generated over $690,000 under two years placed emphasis on generating fantastic, niche-centric content to accomplish its goals.

why is content marketing important - reason 11 - ad blockers

But while having niche content is good, you should also implement a content strategy that’ll make sure that your posts rise above your competition.

The Skyscraper Technique (from Backlinko) is a great place to start as any. At the risk of oversimplifying the process, it’s basically finding competitors in your niche that have great content and publishing a post with more value.

If done right, you should find your post outranking the competition.

Takeaway: Write and publish posts in your niche so people would recognize you as an authority figure in your field of expertise. This will increase the trust between you and your audience.


How important is content marketing? Here’s a short recap.

It helps you with organic search.
It gives people a reason to visit your site again.
It inspires people to be loyal to your brand.
It increases your reputation online.
It lets you build trust with your audience.
It gets you on social media platforms.
It generates backlinks for your site.
It increases your conversions.
It helps with lead generation.
It bypasses ad blockers.
It established you as an authority figure in your niche.

Read more: craigcampbellseo.com

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5 Decent Ahrefs Alternatives

There’s no denying that Ahrefs has become one of the best and most popular SEO tools out there. But the problem is that not everyone can afford it. It also comes with heaps of functionalities and tools that might take some time to get used to. 

In this post, we’ll look at some paid and free alternatives to Ahrefs. Before you get a plan to any of these, though, we advise you to take as much time to research each tool. Many of them aren’t as generous as Ahrefs when it comes to what you can do with them, but they’re still worth considering. 

Ahrefs alternatives

If you want to compare any other SEO tools with Ahrefs, you should look at what they can give you in terms of the following:

Link profiles
Search engine results pages
Site audits & keyword research

These are merely the most important features that Ahrefs can offer you, as there are many more that you can use to your advantage, especially in analyzing your competitors. 


SEMRush is the best rank tracking software if you don’t want to get an Ahrefs subscription. It’s really good and it incorporates new and useful features on a regular basis. 

The tool gives you the following (but also a lot more):

SEO site audits
Traffic analytics
On-page SEO analysis
Rank tracking
Backlink analytics

If you’re going to be the only person using this tool, you might want to consider it, since its Lite subscription costs $99. 

In terms of user experience, there are people out there who prefer either Ahrefs or SEMrush. Still, Ahrefs often has technical problems, leaving you incapable of checking any data for up to half a day and more. 

As a downside, the sidebar in Ahrefs makes it easy for you to check everything with just one click. By comparison, the SEMRush sidebar merely displays the features, which means that you will have to do some investigating on your own to find just what you’re looking for. 

Moz Pro

If your focus is analyzing your competition as best as possible, you might have to look into Moz Pro. There are people out there who say that Ahrefs and SEMrush are way better than Moz, but the truth is that the platform is quite easy to use. 

One of its main advantages is its browser extension, The Moz Bar. You can use the tool to check anything from Domain and Page Authority to traffic, rankings, and visibility. The basic plan costs $99, as is the case with Ahrefs and SEMRush, so there’s no difference there. 

Monitor Backlinks

While there aren’t that many Ahrefs free alternatives out there simply because they can’t offer you the same features, you could give Monitor Backlinks a shot just to test it out. The free trial will give you access to the basic plan, but we have to be honest and say that this particular SEO tool doesn’t even begin to compare with Ahrefs.

What can you use it for, though? Well, you can analyze your own links, those of your competitors, and even use the disavow tool included in the platform. Unfortunately, you aren’t going to get any domain comparisons, keyword tool, or organic traffic reporting, which is a considerable downside.

The basic paid plan costs just under $50, though, but we advise you to use the free trial and see whether you like it. 


If backlink analysis is what you’re most focused on, Majestic is one of the perfect Ahrefs alternatives for you. According to some SEOs, Majestic is a little dated, but it’s still a winner in terms of backlink reports.

On the other hand, the user experience really isn’t something worth writing home about as there are so many buttons and features that you might feel baffled as to what you’re supposed to click to do what. 

We might argue that Ahrefs is way better than Majestic in many respects, but once again, if you want a good link building tool and you are on a budget, the basic plan costs less than 40 pounds (that’s approximately $50).


Serpstat has a plethora of helpful features from backlink analysis to organic rankings reports. To date, this tool shares most of its features with Ahrefs, and a monthly plan costs about $30 less. 

It does come with a considerably lighter keyword tool, though, and there have been some users claiming that the keyword data isn’t exactly accurate. However, the tool did improve significantly, and you can always rely on its backlink dashboard, which always gives accurate information. 

It might be worth giving a try if you’re looking for a cheaper Ahrefs alternative, and you want one that’s quite easy to use. 

Other alternatives to Ahrefs

It would have been nearly impossible for us to include all of the other SEO tools that you have at your disposal if you don’t want to invest in a basic Ahrefs plan. So here are several that you should look into before making your final decision. 

SEO PowerSuite
Long Tail Pro

While SEMRush is by far the best Ahrefs alternative out there, there shouldn’t be anything stopping you from checking out the others, too. 

Do consider that Ahrefs has a 7-day $7 trial that you can give a shot to if you’ve never used the tool before, and you want to see how it works and how it can help you. 

Read more: craigcampbellseo.com

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7 Great Ways to Monetize a Blog

If you’ve ever wondered how to monetize a blog, it’s a good thing you’re reading this article. We’ve done a lot of research and we have put together a list of seven ways you can monetize a WordPress blog or on any other platform, for that matter.

So, whether you’re looking to find out how to monetize a food blog or how to monetize a lifestyle blog, the tips below can become very useful. 

How to monetize a blog

Before we move on, we’d like to note that you shouldn’t be afraid to make some extra income with your blog or even work your way toward becoming a full-time blogger using monetization tactics. 

Some bloggers fear that they will lose their readers if they start selling things or becoming brand ambassadors. That’s why you should always stick to what you believe in and promote things that are worth considering or that you yourself have utilized and found to be useful.

Think of monetization as a way of helping people, not a way of scamming them. 

Product or service reviews

It’s quite likely that you have used a product or service in your specific niche, whether you want to find out how to monetize a travel blog or how to monetize a beauty blog. 

You can promote anything from books and DVDs to webinars, online services, and of course, physical products. There are two ways of going about things if you want to choose this blog monetization technique.

You can reach out to companies, ask them to send you products or have you write a review of a product that you have tried in the past, in which case this would be a directly paid review. This is especially easy with online software or services. 

Skillshare is a good example of a company that has used influencers, be they bloggers or vloggers, to promote their education platform. 

In most cases, when you promote a product from a brand, you will get your readers an offer, such as a 10% discount using your code or a free trial to an online service. So, as you can see, it goes both ways – it makes you a bit of money, and it’s also beneficial for your blog readers, too.

The other way of making extra income with reviews would be to create an affiliate account on one of the many affiliate programs that exist out there. One of the most popular ones is Amazon Associates, but we’ll talk about it in a separate section of this post. In this case, you’d most likely review a physical product instead of a service. 

Renting space for ads

If you have a steady flow of traffic, you can reach out to a variety of companies or create an ‘Advertise’ page on your site with the help of which you can rent out space for adverts.

The vast majority of blog themes out there will come with a designated space for ads, so it will be a fairly straightforward process when it comes to the technical side of things. 

Depending on your traffic and engagement, you can make anything between a couple of hundred dollars to thousands per month, using this monetization method. As your traffic increases, don’t be afraid to re-negotiate the terms and ask for more money or even look for different brands to promote. 

Amazon Associates

Even though this program has dropped its commissions this year and you’d be likely to make less money than you normally would, it’s still one of the most popular ones out there. Why? Well, the answer to this question is quite simple — because Amazon is one of the go-to marketplaces in the world.

People trust Amazon, so even if they don’t get the product you’ve recommended, they might still use it to do their regular shopping after clicking on your link. So even in this way, you’d still get a commission. 

For example, if you run a blog about beauty products and use many yourself, you can always create reviews of those that you have tested and monetize the links so that they direct to the corresponding Amazon page. The same goes for blogs in any other niche, so long as they somehow deal with physical products.

Just remember to read the Amazon Associates Terms of Use first as you might inadvertently go against them if you don’t pay attention. 

Google Adsense

Google Adsense is one of the most popular and easiest ways to make money with ads on your blog. Unfortunately, you need a huge amount of traffic and clicks to actually make decent money, which is why we’ve put together a post about Adsense alternatives in the past. 

There are lots of similar programs that you can try, and many will pay you better. If you run a viral site, you can make up to one thousand dollars per month or even more with Google Adsense, but you’ll find that you can make much more with some alternatives.


Whether you want to use a Paypal button for this or you prefer using Patreon, the fact is that people will donate if they find that your content is truly useful. Some blogs are ad-free on purpose and ask their readers to donate money instead. 

There isn’t anything shameful about asking for donations from people who already read your posts for free. If you’re really popular, you can use Patreon, in which case people would pay to be subscribed to unique content that you’d publish just for them. 

So, even if, for example, you run a successful blog, you could provide your patrons with video content, not just text. Or you could ask them for topic ideas and then create blog posts or videos specifically for them. 

Product bundles

Many bloggers who are good at what they do will get into creating ebooks, white papers, or a variety of other types of content. You can sell your ebooks on your own blog, or you can publish them on Amazon Kindle, for example. 

If you have a course or several ebooks, you can group them together and create a bundle. Plus, you can always throw in a physical product, if you want. 

Sponsored posts

You can always make a bit of money using niche edits (link insertions) or by publishing guest posts on your blog. However, do consider that this is a rather risky monetization tactic and that you should always pay attention to what you link to. 

There are some niches that aren’t well-seen by Google, particularly gambling and adult content. Needless to say, most bloggers aren’t going to want to link to any site in those two categories, but it’s still worth keeping that in mind. 

Ideally, you should make it obvious for any search engine to tell that the article is a sponsored post — at least you aren’t going to get in too much trouble. The best way of going about things would be only to allow links to sites that are in your niche, so you keep them relevant. 


The sky’s the limit when it comes to making a bit more money with a blog, so you should do your own research and try to be as creative as possible. 

Find out how to monetize a blog without ads, and when you’ve built an audience, but you find that you’ve lost interest in your niche, for example, you can always just sell your blog. For this purpose, you can use Flippa or Empire Flippers, both of which specialize in selling your site to the right person. 


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