Best Google Forms Alternative for WordPress


Are you looking to create a distraction-free form landing page in WordPress? The biggest challenge has been all forms are controlled by your theme and not all themes have templates designed for forms. In this video, we’ll show you how to use Form Pages by WPForms to create a distraction-free form landing page.

For this tutorial we will be using WPForms Pro version which can be purchased here:

https://wpforms.com/

With the plugin purchased, install and activate it on your WordPress site and under WPForms, Settings add your license key for all of the plugin’s features.

With that set up, you can begin creating a form, in this tutorial we will create a quote form. WPForms will auto-fill based on the template you selected to use and you can modify the fields to suit your needs.

Next, we’ll go into Settings, and select Form Pages. As we didn’t install the addon it will bring up a popup asking if we want to install it. It will now add the form pages as a selectable option and in the options, we will check the checkbox for Enable Form Page Mode to make the form into its own page.

Select the Form Page Title for what you want the visitors to see, add the message to display before the form fields, decide if you want to change the permalink, upload a header image should you want, select the footer text or hide it, select the color, and finally select the style for the form.

Now when you go to the permalink you set for your form a full-page form should be visible on your site that uses its own design rather than taking from your theme’s templates. The form will have all of your customizations as well as all of the form’s fields you wanted to be added.

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Feel free to take a look at the written version of this tutorial here:
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Online Business on a Budget: These 10 Ideas Require Little Investment

10 Online Businesses You Can Start NOW

Want to become a solopreneur?

There are so many options for hustlers and dreamers that want to forge their own unicorn path.

Online Businesses You Can Start

Here, I rounded up 10 ways to start your own business right now — with no backing or VC capital required.

1. Chatbot Marketing Consultant

Facebook Messenger marketing and chatbots are the future of marketing communications.

Messenger offers unprecedented open rates (80% on average!).

Businesses want in on the action, but there’s a learning curve — and that’s where chatbot marketing consultants come in.

If you can develop an expertise in Facebook Messenger marketing and chatbot building, there’s no limit to what you can do for businesses.

The first step is taking a deep dive into Facebook Messenger and setting up chatbots.

With a tool like MobileMonkey, you can get started for free — build bots, watch tutorials, read guides and hone your craft.

Knowing how to harness the power of a chatbot like MobileMonkey is an invaluable skill for a digital marketing looking to break out into a specific and lucrative niche.

2. Affiliate Marketer

Whether you’re a business, content creator, or influencer, affiliate marketing is a valid channel.

Once you have a significant audience, you should be able to push calls-to-action that may get some conversions.

Affiliate marketing lets you partner with a company in pushing their products and services through your content.

You can promote their business with promo codes or affiliate links that your audience can then use to buy from them.

Whenever those codes or links are used, you get a percentage of that sale in exchange for that conversion.

The more people you’re able to promote that business affiliate to, the more customers they get and the more you earn as well.

Affiliate marketing is a great addition to any online effort with a significant audience or community.

3. eBay Seller

Ecommerce and online retail has never been better, with tons of options available for anyone looking to start.

eBay is the usual go-to for a good reason, as it doesn’t have a lot of speed bumps for new users.

You can become an eBay seller with little to no startup cash by selling stuff you find in your closet or attic that you no longer need.

You’d be surprised just how much money you can make by merely flipping old stuff you could’ve just left in your house for decades.

After all, one person’s trash may be another person’s treasure, and that’s certainly true in ecommerce.

While you can technically do the same with an old-fashioned yard sale, you can reach more people online.

If you’re selling new stocks instead of old things, you can do it just as easily on eBay.

You put in your product listings on your account and not have to worry about a physical storefront.

4. Social Media Marketing Consultant

If you’re a social media marketing savant, you can make a living advising companies on how to use social media as a whole to market their businesses.

You need to be knowledgeable in all the major social networks and how companies can thrive in each, from both a paid and organic standpoint.

Develop a portfolio of impressive results, market yourself and commit to constant education in this ever-changing space.

5. App Developer

If you’re a programmer with proficiency in mobile app development, you can make your own apps.

This is especially lucrative if you happen to come up with an app that innovates or does something new.

If not, it can still be profitable if the app does something better than existing apps.

App development does depend on being able to come up with a good app that people will want to pay for.

Mobile app marketplaces like the Apple App Store and Google Play Store make it easy for developers to sell their apps.

6. Airbnb Host

If you have extra space in your home, then you may want to use that to provide accommodations for travelers.

Renting out your space can add a significant boost to your monthly income.

All you have to do is keep the space clean and organized, and boost your Airbnb profile with great pictures, a thorough description and stellar reviews.

If you’re worried about risk, rest assured — Airbnb insures homes up to one million dollars for personal injury or property damage.

7. T-shirt Designer

Starting an online t-shirt business has a fairly easy point of entry as t-shirts are cheap to source.

They also have universal appeal and are simple to customize, especially if you happen to have good ideas for designs.

It’s best to choose a particular niche you can sell your t-shirt designs to and come up with your designs well in advance.

You can then source your t-shirts, making sure to have different sizes and colors your customers will want.

Selling t-shirts online is a fairly competitive field, so be sure you have a market you can sell to before going into it.

8. Online Business or Creative Tutor

If you have expertise in a technical or creative field, then you can do online tutorials as a business.

It can be either offering private tutoring to clients or putting up an online tutorial course for in-depth learning over the Internet.

You choose a niche where you have expertise in, then do research to understand how to relay that information.

Compile a syllabus of lessons for what you’re teaching to have a reasonable progression of learning.

Then you bring together the tools you’ll need to do the online teaching method of your choice.

If you’re doing private online tutoring, an online video conferencing software like Skype should suffice.

You may also use a cloud storage service like Dropbox to provide lesson materials at any time.

If you’re putting together an online video course, a video camera or webcam with a microphone for quality audio is necessary.

You may also use something like video editor or a desktop recording software to add presentations and put it all together.

9. Stock Photographer

If you have a camera and adequate skill in photography, then you have the option of taking and selling stock photos.

There’s always demand for high-quality stock photos for things like video production, web content, advertising, and so on.

This makes stock photography a good source of income for photographers, especially those who know how licensing works.

Sites like Shutterstock let photographers take a cut for stock photos downloaded by users who pay a monthly subscription fee.

The more an image is downloaded in such a service each month, the more you earn from your cut.

You also get to keep the rights for the stock photos you’ve taken, as long as you distribute them through proven means.

10. Online Recruiter

There will always be companies in need of skilled and talented workers under their employment.

As an online recruitment agent, you can help job seekers find employment in reputable companies for their niche.

You must first choose your niche, preferably in an industry you know and have experience in.

Then you draw up a business plan for your own online recruitment agency and register your business.

You then find clients who are willing to let you help them look for jobs, which you can do through various online channels.

The applicants must be pre-screened and checked for their credentials, qualifications, and required paperwork.

Most recruitment agencies charge a one-time fee based on the candidate’s first-year annual salary.

Once you get the hang of it, you should be able to establish yourself as a reputable online recruiter.

Image: Depositphotos.com

This article, “Online Business on a Budget: These 10 Ideas Require Little Investment” was first published on Small Business Trends

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How to Embed a Facebook Video in WordPress


Do you want to embed a Facebook video on your WordPress site? With the popularity of Facebook live and Facebook’s videos, we’ve had several of our users ask if it was possible to embed Facebook videos in WordPress. In this video, we will show you how to easily embed a Facebook video and a Facebook live video in WordPress.

To start, you will want to visit the Facebook Embedded Video and Live Video Player page found here:

https://developers.facebook.com/docs/plugins/embedded-video-player

Here you will add the URL of the video from Facebook you would like to display as well as set the pixel width you want the video to display at and it should display below. There’s even the option to include the full post in a checkbox under the URL of the video box.

Now that your selected video is set, click the get code button to bring up the required code. For a Facebook video to display on your site you will need to add the first code block to your theme’s header. If your theme does not have a built-in method, you can use the Insert Headers and Footers plugin found here:

https://wordpress.org/plugins/insert-headers-and-footers/

With the above plugin, you would go under Settings, Insert Headers and Footers and add the code in the top box and click the Save button. This will automatically add the code in your site’s header for you. With that added you can add the second code from Facebook and it will embed the video the same as it would a YouTube video.

For a Facebook Live video, you will first need to go live due to Facebook’s limitations. That will allow you to right click on the date that you went live and copy the live video’s URL. Take that URL back to the Facebook Video Player Configurator to customize the display to how you’re wanting and click the Get Code button.

If you’ve already added the JavaScript to your header from another video or embed then you don’t need to add that for this new video. Add the second code block to your site where you want the live video to appear.

If you liked this video, then please Like and consider subscribing to our channel here for more WordPress videos.
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Feel free to take a look at the written version of this tutorial here:
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Best WordPress Hosting in 2019 (Compared)


Are you looking at different hosts and trying to find the right one for you? We’re speaking directly with our founder Syed Balkhi in this video to bring you his recommendations based on your needs. Come take a look at our video to help you decide what WordPress hosting would be best for your needs.

In this video, we mention hosting providers we are affiliates of and have negotiated discounts for. The hosting providers and our links are here:

Best Starter Hosting:
BlueHost:
https://www.wpbeginner.com/refer/bluehost/

SiteGround:
https://www.wpbeginner.com/refer/siteground

HostGator:
https://www.wpbeginner.com/refer/hostgator

Best Managed:
https://www.wpbeginner.com/refer/wpengine/

To Join Our Facebook Group:
https://www.facebook.com/groups/wpbeginner/

For those just starting out, we recommend starting with a smaller, shared hosting to get you up and running with your site’s content. Shared hosting is a section of a server that you are sharing with other users. While your site’s content is your own, the resources your site uses to run are part of that server’s resources rather than all of them.

VPS is the next step for your site as it grows, this is a server that separates a specific section virtually so all of that sections resources are for your specific site. This is similar to a dedicated server where the entire server is yours but these require more technical knowledge than other servers.

Finally, there is managed hosting, which is a style of hosting that scales with you as your needs grow. There are some limitations on what can be added to these sites but you will benefit from better support as well.

With the different types of hosting covered, there are four factors to consider when selecting which hosting provider you want to use. Uptime as you want your site to never go down if able. Speed, a slow server will eventually cause issues with your SEO. Features, a feature-rich hosting provider gives you even more tools based on your needs. Finally, support, having good support is great for if you ever run into any issues with your site and need a hand with solving the issue.

Keeping the above factors in mind, for a beginner we recommend not overspending, only purchase the plan level that would suit your specific needs rather than an oversized plan for a site just starting out. We’re recommending BlueHost, SiteGround, and HostGator as we’ve worked with them and have discounts that we have negotiated to get you a discount.

For enterprize or similar users, we recommend Pagely or WPEngine. For most we would recommend Pagely unless it is a starter site then we would still recommend BlueHost, SiteGround or HostGator.

If you liked this video, then please Like and consider subscribing to our channel here for more WordPress videos.
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Lee Odden Shares His Secret to Content Marketing Fitness #CMWorld 2019

Let’s face it: Too many of us are yo-yo marketers.

We deploy a campaign the way someone might approach a fad diet: With nothing but our initial enthusiasm to keep it going.

And like a fad dieter, we get results… for a little while. Then the campaign runs out of steam and we’re back at square one.

Wouldn’t it be nice if those initial successes could last? If we could go from “fad diet” marketing to lean, mean marketing machines?

At his Content Marketing World session, TopRank Marketing CEO Lee Odden laid out a blueprint for how to do just that.

Not only is Lee a champion of always-on marketing that gets sustainable results over time, he’s also achieved a dramatic physical transformation in the past year. He’s lost 65 pounds and just finished his first half-marathon.

Turns out, the same discipline and strategy that makes for great content marketing is fantastic for fitness, too. It’s all about consistency and persistency.

Here are Lee’s 10 Exercises for Content Marketing Fitness.
10 Steps to Content Marketing Fitness
#1: Warm Up with Customer Insights
“Know your customer” is a pretty standard motto for marketers. But most of us don’t get deep enough into what those three words really mean. Truly knowing your customer means having insight into:

Activities: What does their workday look like?
Pain: What are they suffering from/worried about?
Goals: What do they wish they could accomplish?
Influences: Who or what is providing guidance?

To warm up your customer insights, you need to answer all of these questions for each stage of the customer journey, preferably with first hand data.
#2: Strengthen Your Core with Strategy
Before you start creating content, you need to know what that content is meant to accomplish. Most content plans won’t involve jumping straight into driving leads and closing sales.

The first part of your strategy should involve meeting the customer where they are (based on your footwork in step 1), challenging their status quo and inviting a change in perception. Then you can begin the process of capturing leads and driving revenue.
#3: Optimize Your Strategy with KPIs
As you developed your strategy, you had goals in mind: Our content should change people’s mind about X, help them see the benefits of Y, etc. Now you need to put those goals into measurable KPIs with matching metrics, like so:

The most important part? Set benchmarks before you start. Without benchmarks, you have nothing to compare your new campaign to.
#4: Create a Powerful Story
This is my favorite part: Take your content strategy and turn it into the story you will tell throughout your campaign.

That means building a bridge of narrative that connects your audience from their current state – their wants, needs, pain points – to your solution. It means helping them solve multiple problems along the way, even problems that have little to do with your offering.

For example, this campaign from our client Prophix ultimately leads their audience to a solution: Using real-time data with their plug-in for PowerPoint. But along the way, it helps finance leaders level up their presentation skills in many other ways, along with advice from influential experts (more on that later).
#5: Optimize Your Content Mix
With your story outline in place, the next step is to create the framework for your content. Lee recommends a hub and spoke model. Anchor content is supported by crosslinked content about secondary topics.

Get creative as you plan your mix: You can include the standard blog posts, of course, but also look at quizzes, infographics, audio and video. Also think about content with built-in amplification, like guest blogs from influencers (more on that in the next point) and posting your own blogs on third-party sites.
6: Boost Quality & Reach with Influencers
For B2B marketing, “influencer” doesn’t mean someone holding up your product in Instagram photos. It’s more about developing relationships with people who are genuinely influential to your target audience, co-creating content with them, and making it easy for them to help promote the content.

Or, as Lee puts it: “People who invest their time to help you make a thing, are generally motivated to help share the thing, to make it successful.”

The planning you’ve done so far will help make sure that your content is aligned both with SEO and with your influencers’ areas of expertise.
#7: Create Powerful Content
As you’re creating content, Lee recommends a hub-and-spoke model. You have a central, substantial asset that addresses search demand and includes influencer contributions. Then you augment that hub with secondary content that further explores side topics (and meets demands expressed in longtail keywords.

For TopRank Marketing, our go-to hub is the “Power Page.” It’s a definitive guide, optimized for search and for humans to read. It’s specific, lengthy, and goes into deep detail. Here’s a wireframe Lee shared:


#8: Create Your Content Promotion Timeline
When you’re creating content this great, you can’t just graft on promotion after it’s done. Lee says, “The best time to plan your promotion is when you’re planning the content.” Let’s say it again in bold: The best time to plan your promotion is when you’re planning the content.

When you plan in advance, you can build in repurposing like influencer round-up posts, infographics, even capturing audio interviews instead of written so you can turn them into podcast episodes.

Here’s what a well-rounded promotion timeline might look like:


#9: Measure & Optimize
Now we’ve reached the stage that turns all of your effort so far into an ongoing marketing commitment – the kind that breaks free from yo-yo marketing and gets sustainable results.

Instead of publishing, having your initial promotion push, and moving on to the next campaign, keep watching your metrics, make changes based on your observations, and repeat.

Lee points out that we often optimize when content isn’t performing well, but we should also be looking at content that’s performing better than expected. What made that content and promotion mix special? How can we duplicate it? How can we make it even better?

Here are a few metrics to measure:


#10: Repurpose with Purpose
Part of the optimization process is getting every bit of juice out of the content you worked so hard creating. If you included repurposing in your strategy at the planning stage, you’re good to go: Turn your interviews into round-up posts, your blog posts into infographics, infographics into motion graphics, etc.

But don’t just do it to make more stuff, Lee says. Rather, repurpose to suit your content to different audiences. For example, audio content as a podcast might appeal to a younger set of decision makers who wouldn’t read a 2,000 word blog post.

Or think about different verticals: Imagine your audience is both IT decision influencers and executive decision makers. With a few cosmetic changes, the same content can be optimized to target each audience individually. As Lee put it, “Personalization is the best kind of repurposing.”
Content Marketing Fitness for the Long Haul
The hardest part of losing weight is keeping from gaining it back. It’s easy to fall into old habits and lose the progress you’ve made. The same is true of marketing. Your biggest challenge isn’t a disinterested audience or a boss who won’t expand your budget – it’s simple human inertia. And the only way to fight it is to commit to a sustained effort, make sure your whole team is on board, and embark on your content fitness journey together.

Need more Content Marketing World in your life? Stay tuned to the TopRank Marketing Blog for more tips, tricks, and live coverage. And follow our team: @leeodden@NiteWrites@azeckman, and @toprank on Twitter for real-time insights.

 

The post Lee Odden Shares His Secret to Content Marketing Fitness #CMWorld 2019 appeared first on Online Marketing Blog – TopRank®.

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Fresh Resources for Web Designers and Developers (August 2019)

It’s time for another monthly round of featuring some top resources for our fellow web developers. Previously, in the Fresh Resources series, we have mostly featured tools and apps for designers and developers.

This month, however, we have more resources that help you brush up your skills as a web developer. We have a tip for using SVG, a resource to learn more about TTFB, information on creating an accessible UI, and many other interesting subjects. Let’s take a look

SVG Role Image

Here is a handy tip on using SVG. SVG is used to display a graphical presentation on your website like an image. Yet, unlike the img element, SVG may consist of multiple elements like the path, g, or circle.

svg role imagesvg role image

What is TTFB?

Ever wondered why your site seems to be loading slow, even though you’ve done all the optimization advised on the Internet? Well, the problem might be detected on the site TTFB or “Time to First Byte”. So, this article from CSS Wizardry will give a full insight on TTFB and how you may be able to optimize it.

what is ttfbwhat is ttfb

Custom Accessible Radio Input

The Accessibility feature is what makes the web great. It allows people with disabilities to browse and interact with the web. This article from Lindsey will teach you how to create a nice looking accessible radio input. You’ll see that creating an accessible UI does not necessarily mean it has to look dull.

custom accessible radio inputcustom accessible radio input

Simple Entity Decode

A small JavaScript library that allows you to decode characters from their HTML form to their human-readable form. For example, you can convert & to &.

simple entity decodesimple entity decode

Gatsby Theme Authoring

Creating a static site is on the rise (again) because it’s blazing fast. One of the tools that are on the rise among web developers is the Gatsby. Egghead provides a screencast to learn how to create a theme for Gatsby. And it’s free.

gatsby theme authoringgatsby theme authoring

Postwoman

Postwoman is a web-based tool to compose an API request. You can set the request method, URL, path, parameters, authentication etc., and see the response — a convenient tool.

postwomanpostwoman

Nushell

It’s a modern Shell built with Rust. It enhances a few Shell commands, for example, the ls command. Nushell can show the output of the ls command with enriched data as we can see from the following image.

nutshellnutshell

What is ES2019

JavaScript has vastly improved in the past few years. It seems the ES6 or ES2015 was just yesterday, but we now have a new spec codenamed ES219. This video from JSConf EU will show you a glimpse of what we can do in JavaScript with the ES2019 specification.

what is ES2019what is ES2019

Dockerlabs

A collection of tutorials that’ll teach you Docker and Kubernetes. Not only that it provides text-based tutorial, but you can also try them right in your browser.

Moreover, you do not need to install anything on your computer. All you need to experience Docker like Docker Engine, Docker Compose & Docker Machine are already set so you can start learning.

dockerlabsdockerlabs

Kanboard

Kanboard is a PHP-based application for Kanban board. Using Kanban board is a popular style to manage tasks and projects. There are a few commercial applications that you can immediately use like Trello. If you’re the type of person who prefers full control over your app, using Kanboard may be a good alternative as you can install it in your server.

kanboardkanboard

Tech Interview Handbook

A collection of examples, tips, and cheatsheets to help you better prepare for an interview in the tech sector. If you’re in the process of job search, you might find this useful.

tech interview handbooktech interview handbook

Vuestic Admin

An admin dashboard template built on top of Vue.js. It comes with UI components that you’ll usually need to build a useable Admin dashboard like the Chart, data tables, forms, and many more.

vuestic adminvuestic admin

Git Training Kit

Here is an in-depth reference for using Git provided by Github. A useful reference to learn Git whether you’re just getting started or has already some experience.

git training kitgit training kit

Nginx Admin Handbook

A collection of tips on making most of nginx. The nginx covers many topics including security, debugging, and of course, the basics.

nginx admin handbooknginx admin handbook

XtermJS

A JavaScript library that allows you to create a Terminal-like interface that you can run on the web.

XtermJSXtermJS

Pure Bash Bible

Tips, code examples, best practices, and basically a complete package of learning materials to master Bash.

Pure Bash BiblePure Bash Bible

Polka

Polka is a simple HTTP server built with Node. It supports routing, middleware, and sub-applications. It’s a great alternative to Express.js. In fact, it performs faster by 30-50%.

PolkaPolka

Design Patterns PHP

“Design Pattern” is created to solve common problems when developing an application. This is one of the most complete references to learn Design Pattern in PHP.

Design Patterns PHPDesign Patterns PHP

Code Samples

As the name implies, this is a collection of code samples provided by Microsoft. It is pretty extensive, ranging from C to PHP programming language.

Code SamplesCode Samples

iViewUI

A collection of UI component based on Vue.js framework. Like a typical framework, iView is equipped with UI Components, from an essential element like a button to a more complicated component like a Carousel.

iViewUIiViewUI

The post Fresh Resources for Web Designers and Developers (August 2019) appeared first on Hongkiat.

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Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO

I’ve been an SEO for roughly 17 years now.

And one thing that has remained constant, no matter how much
you know about SEO, there is just too much to do.

So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms.

Why?

Because it is a lot of work!

That’s why I’m excited to announce Ubersuggest 6.0.

It now tracks and improves your rankings, even if you don’t have an SEO bone in your body.

So, what’s new?

Dashboard and login

First off, you can now keep track of all of your websites.
You’ll have to register to
use this feature, but don’t worry, it’s free.

Once you register, you’ll be dropped into a dashboard.

Now for me, I’m already tracking a few websites. Which is why
my dashboard is already populated.

The dashboard will keep track of your SEO errors, link
growth (or decline), your monthly search traffic, your overall search rankings,
and any SEO errors that you need to fix.

Best of all, it crawls your website for you each and every week so you don’t have to worry about keeping up with Google’s latest algorithm changes.

And with the search rankings feature, you can automatically track how your rankings are changing on a daily basis.

Rank tracking

Within each site you add to the dashboard, you’ll be able to
automatically track your rankings for any specific keyword.

Not only are you able to track your rankings on desktop devices, but Ubersuggest also shows how you rank on mobile devices.

If you want to track specific keywords, all you have to do is click Add Keywords and it will pull a list of suggestion from your Google Search Console. Of course, you can also track any other keyword even if it doesn’t show up in your Search Console.

What’s also cool is that you have the ability to track your rankings in any country, city, or region. That means if you do local SEO or international SEO, you can see your rankings anywhere.

There’s also a date picker so once you’ve been using
Ubersuggest for a while, you’ll be able to see a nice chart of how your
rankings are improving over time.

Conclusion

What’s great about these changes is you can now directly see how Ubersuggest is helping you grow your search traffic.

It will automatically keep track of all of your changes and
notify you when it finds any new SEO issues to fix.

And over the next few months, you’ll see a few more features added that will make your life even easier.

One example is that I’ll introduce email alerts so that you don’t have to log into Ubersuggest anymore and it emails you when there is an issue that needs your attention.

I’ll also be adding in competitive analysis features. You’ll be able to track your competitors and be notified when they make an SEO or marketing change that you should look at.

And my long-term goal is to make it so you don’t even have to code or make any changes manually. Ubersuggest will eventually be able to go into your website and make these fixes for you. However, this feature won’t happen until next year sometime.

So, what do you think of the new Ubersuggest? Give it a try… make sure you create your free account.

PS: If you missed it, I released some cool features like local keyword research and a billion-plus keyword database last week. Click here to get the update on those new Ubersuggest features.

The post Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO appeared first on Neil Patel.

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How Going to a Marketing Conference Can Help Your Career

3 months ago, my friends and I asked each other what had been the most impactful moment of our year so far. I had the fastest response: “Going to Traffic & Conversion Summit.”

Conferences had always felt out of my reach. On average, they can run over $2,000, between ticket and accommodation, and I doubted that it was worth the price tag. So 4 years in a row I told myself, “Next year, I’ll buy the ticket. This year isn’t the one.”

What a mistake.

It took one event, T&C, to teach me that I was choosing the more costly path. Conferences are like the steroids of your industry. They’re where everyone convenes to talk shop, and being a part of that conversation will change the trajectory of your career. 

Speaker interacting with audience at Marketing Conference

After attending T&C, I saw everything differently. I learned the top-performing copywriting and content writing tips. More importantly, I realized everything I was doing wrong in my freelancing business. I was making huge mistakes and then wondering why having a marketing business was so challenging.

I can confidently say I’m not the only person out of the 6,000 T&C attendees who walked away with a more profitable business…

In the 5 months since T&C 2019, I have:

Landed my first long-term contract
Taken my client load from 8 clients to 3 top performers
Doubled my business

And I can confidently say I’m not the only person out of the 6,000 T&C attendees who walked away with a more profitable business.

Here are the 6 reasons why going to a conference can help your job and career.

Reason #1: You’ll Watch the Best Marketers in the World, Market Themselves

This is something I didn’t realize until I sat in the audience and watched Billy Gene Shaw, Dean Graziosi, and Sunny Lenarduzzi speak. T&C doesn’t mess around. They only bring on top-tier presenters. I heard Jay Shetty talk about acquiring over a billion Facebook views, Ryan Deiss explain the future of marketing, and Rachel Hollis walk me through how she created her fandom (and highly motivated customer base). I was in awe.

 

Jay Shetty on stage speaking at a marketing conference

I realized these people, who I had only ever seen online, were just regular people who worked hard, stayed focused, and became an expert at their craft. And now they were on stage, marketing themselves and their businesses.

And that meant I could be on that stage one day too.

I studied each presentation and then came to my second most significant conclusion from T&C.

(NOTE: Want to take your career to the next level? Claim your seat at Digital Agency Expo 2019 to learn what’s working RIGHT NOW from your fellow marketers—Hurry before it sells out!)

Reason #2: You’ll Learn How to Convey Your Point

After attending your first conference, you’ll see a pattern. Some people market themselves well, and others go on rants mid-presentation or can’t quite figure out how to deliver the point they’re making.

So I started taking notes beyond the strategies the speakers were explaining. I asked myself,

How are they wording their point so it’s clear and concise?
When did they say their point during their presentation (beginning, middle, end)?
What could they have removed that’s “fluff” information?
How would I do a better job of getting their point across?

I now have an arsenal of data that tells me how to state my point, when to state it, and what doesn’t need to be said. Now, I can land the long-term contract, I can explain why we need to do research before writing the copy to my clients, and I can make people understand my point without adding 300 unnecessary words to an article.

photo at a conference of speaker's presentation slide titled "write this down"
This made me a better marketer for my services.

Reason #3: You’ll Market Yourself as a Marketer

You’re showing that this isn’t just your job; this is your commitment.

Put yourself in your ideal customer’s shoes. Who would you rather hire?

The person who put “Digital Marketer” on their LinkedIn profile, or the one who is posting Instagram stories of their biggest takeaway from Day One of Traffic & Conversion Summit?

Which person seems more committed to their job as a marketer?

When clients, peers, and social media followers see that you’re attending industry events, you’re marketing yourself as a marketer. You’re doing exactly what all of the big names are doing on the Traffic & Conversion stage.

You’re showing that this isn’t just your job; this is your commitment.

The key to marketing yourself as a marketer is to make sure that you’re sharing your experience. If you notice, 100% of the T&C presenters shared that they were speaking on their social profiles. They do this by hiring a photographer/videographer to grab b-roll of them, posting on their Instagram profile, and writing blog posts about their experience.

Instagram post by Sunny Lenarduzzi talking about her experience speaking at a marketing conference

I wrote this article on Medium so that I could remind people after the event, and after my Instagram stories had disappeared, that I wasn’t just marketer watching from the sidelines—I was committed to becoming part of the community.

And this was great for my digital presence and personal wellbeing.

Marketing Conference

Reason #4 You’ll Learn That You’re Not the Only One Experiencing Your Pain Points

I don’t have research to back this up, but I’m pretty sure the moment another marketer explains word for word the problem that you’re having in your marketing efforts/business you get a spike of oxytocin. Oxytocin is the hormone that your body creates when you’re socially bonding.

I want to bond with people (all. day. long.) who understand what I mean when I say, “I gave them a 2-day turnaround and they finally paid me 4 weeks later.”

There are only a select few who understand this pain, and those are the ones that I need to be around to escalate my career. When you realize that your peers have the same pain points that you do, your problems become smaller. If you know that they’re still hustling through their marketing struggles, it’s like you transform into Hercules and are suddenly capable of overcoming your biggest challenges.

When your challenges become smaller, you can move faster. When you move faster, you can sift through prospective clients to find the quality prospects.

Reason #5: You Can Land Clients

 You’re going to spend money getting yourself to a conference, but you’re also going to make money. Guess who attends marketing conferences? People who need help marketing.

You’re going to spend money getting yourself to a conference, but you’re also going to make money.

Guess who can help them do that?

You!

I landed 2 clients while at T&C.

How, you ask?

After you buy your ticket and figure out your accommodation, buy business cards. Yes, we live in the digital world, but you need to have something tangible to give people you meet while at the conference.

My strategy is to give people my business card and then ask what their Instagram name is. Your business card is there to make you look professional (saying you don’t have one makes you look bad). Adding them on Instagram keeps you top of mind. This isn’t just an Instagram method either—choose your social network of choice.

If they don’t follow up right away, keep posting your marketing knowledge and testimonials so you can show them that you know what you’re talking about. Your business card can get lost in the mix of all of the other cards and swag they’re getting during the conference. But your social media won’t.

The more prospective clients you talk to, the more you’ll find a lot is going on in your industry— a lot you didn’t know, and a lot you could be a part of.

Reason #6: You’ll See New Opportunities

 If you’ve never been to a conference before, you’re going to be blown away by things happening that you didn’t realize were going on. Business partnerships (for millions of dollars), sponsorships (for thousands of dollars), marketing promotion (like giving away hundreds of free books), and even more.

When you see money moving, you realize how much opportunity is available to you that you couldn’t see because your coffee shop, coworking space, or office can’t show you what’s going on in your industry. I can confidently say that if you haven’t attended a marketing conference yet, you know about 5% of what’s going on in the marketing world.

It’s the conferences that will show you the rest.

photo of a "Traffic and Conversion" logo on a sculpture present at their marketing conference

If I could go back in time, I would have bought a ticket to even the smallest marketing event that I could as soon as I started freelance copy and content writing. Had I chosen to invest in my education and network, I would have surpassed where I am in my business now. It took one marketing conference for me to double my business and land my biggest contract yet.

What would happen if I went to another?

(NOTE: Want to take your career to the next level? Claim your seat at Digital Agency Expo 2019 to learn what’s working RIGHT NOW from your fellow marketers—Hurry before it sells out!)

The post How Going to a Marketing Conference Can Help Your Career appeared first on DigitalMarketer.

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Jetpack 7.7: A Better Experience From the Start

In this month’s release, we’ve improved the user experience around connecting your site to WordPress.com. It’s now faster and more reliable, helping you to diagnose and fix issues as quickly as possible.

Additionally, some new tools will now allow you to transfer a connection to a different administrator on your site.

A better Video block

Jetpack’s video hosting feature allows you to upload videos and host them on WordPress.com, rather than on your host’s servers. Once you’ve uploaded your videos, you can add them to your posts and pages using the Video block:

As you can see on the right of the image above, can now customize your video settings right from the editor.

And more

As always, this release includes many other bug fixes and improvements. You can check the changelog for more details. To use the latest version of Jetpack on your site, update your existing installation or install Jetpack.

A big thank you to everyone who contributed to this release:

Aurorum, Bernie Reiter, Chris Runnells, Christos Koumenides, Daniel Walmsley, Dat Hoang, Derek Smart, Don Park, Emily Leffler Schulman, Greg Ichneumon Brown, Igor Zinovyev, Isa Chen, Jarda Snajdr, Jason Moon, Jefferson Rabb, Jeremy Herve, Jon Surrell, Kim Brown, Marin Atanasov, Michael Arestad, Michael D Adams, Michael Turk, Miguel Lezama, Miguel Torres, Mikael Korpela, Paul Schreiber, Piotr Delawski, Rebecca Hum, Rick Curran, Robert Franklin, Rocco Tripaldi, Tim Moore, Weston Ruter, Yaroslav Kukharuk.

Read more: jetpack.com

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