Blogging isn’t an easy task for anyone and by any means. It requires a lot of time and effort, and it also calls for many decisions. While most of the decisions you will make are going to be correct, some of them are also going to be wrong.
We’ve seen these common blogging mistakes on many amateur blogs, so we will try to tackle them below as best as possible.
Biggest blogging mistakes
Not choosing a custom domain name
It might be very tempting to choose a free domain name, but it is by far one of the worst blogging mistakes that you can make. Naturally, if you don’t have the money right now, you could opt for a free domain name in the beginning and then get a custom one.
It’s very difficult, if not impossible, to be taken seriously if you don’t have your own domain. Doing so lets you have more control over your site, and people will also see you as a professional blogger.
Besides, migrating a site from Blogspot or any other platform to WordPress isn’t as easy as some people might think, especially if you have no prior experience with doing this. On top of everything, you can’t really build domain authority if you don’t have a custom domain.
Copying content without crediting a source
As tedious as writing for your blog might seem, the truth is that copying articles from other blogs in your niche is going to get you nowhere. There are lots of free and paid plagiarism checkers that you can use these days, and we suggest looking into several.
Search engines hate plagiarism more than anything, and if you get a copyright strike, you’ve wasted a lot of time and effort. Try to write original content as often as possible, and if you have to use a source as inspiration, don’t hesitate to credit it.
You can even reach out to other bloggers and tell them that you are a fan, and also ask them whether you can place a link to their site or credit them in your articles. You have no idea how much this means in the way of building long-lasting relationships with other bloggers.
Not focusing on your blog design
While you might think that you’re only supposed to focus on marketing and SEO, the fact of the matter is that if your blog design is awful, your retention will be awful, too.
You need to get people on your blog, yes, but you also need them to spend a little time and see what you’re about — especially if you do freelance writing, for example, and you want people to browse through some examples of pieces you’ve written before.
Getting a custom theme might set you back some money, but it definitely pays off later on. There are lots of premium themes available out there, so choose the one you like best and look at it as an investment. Don’t change your theme too often as returning visitors aren’t going to know what to expect.
Failing to write consistently
You need to write on a consistent basis if you want your blog to be indexed properly and also not lose your loyal readers, too. If you have a job and you aren’t a full-time blogger, this can seem challenging.
But creating a blogging schedule and even a content strategy can get you out of trouble and give you a lot of value in the long run. Just make sure that you have your internal linking in check, especially if you intend on creating thousands of posts.
A good posting schedule would be something around 1 article every 2-3 days or at least 2 articles per week.
Failing to build an email list
We’ve already put together a post on why email marketing is important, but if you’re in the beginning, you might not think that sending out newsletters might be for you.
Well, you’re wrong, and that’s also one of the biggest blogging mistakes that bloggers can make. If everything else fails and you aren’t going to be getting any traffic from search engines, for instance, you need to have a fan base and an email list.
Plus, think of it this way — building a large email list opens up lots of monetization opportunities, such as renting it out or including links to other sites, too. Some people can make as much as $5,000 for just one link placement in a newsletter.
While the technical side of your blog matters a lot, simply writing content, doing keyword research, and looking at your competitors on a regular basis are some ways you can make your site successful.
As you might have noticed, we’ve showcased just five blogging mistakes, but there are many more. Carefully consider your niche and think of some way you are going to make money with your blog before even writing your first post.
If you create a blog just for the fun of it and you do no research whatsoever, it might never generate some decent side income.
Read more: craigcampbellseo.com